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Nonprofit Tech, Tools and Social Media

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Tag Archives: Social Media

Social Media Toolkit Released by Greenlining

We admire JC and Braelan, the good folks over at the Greenlining Institute in Berkeley. Today, we want to share out their newest publication, The Art of Listening: Social Media Toolkit for Nonprofits. The strategy guide is filled with social media strategies and tactics to really build a foundation for your social media presence as […]

Pain, Passion, Fame, and Fun

Have you been thinking about how to get people to care about the information you are putting online? As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. […]

Making a ‘Tweet This’ Button with # and @

Are you trying to set up a “Tweet This” link in your email newsletter but it keeps looking funny or not including all the text? Last year, Matt wrote one of Social Source Common’s most popular blog posts that details Creating “Share This on Facebook/Twitter” Links. The post includes what code is needed to create […]

Managing Multiple People Doing Online Communications

Social networks were not invented for ease of organizational use. Individual accounts… Attached to personal networks… New Year’s Photos seen by all… Cats and Dogs LIVING TOGETHER. Many a sticky situation has arisen from the organization using tools designed for individuals to try to get actual work done. Then trying to add a couple more […]

A Template for Calendaring Your Messaging

One of the best practices often overlooked by many “I’m spinning too many plates on long skinny poles” nonprofits is calendaring out the messaging your organization is going to send ahead of time. Akin to flossing, calendaring your messaging ahead of time is something that organizations think that they should do but don’t see the […]

Are You a Twitter Spammer?

Recently one of the organizations that we work with had their account suspended on Twitter. The situation looked something like this. The organization started tweeting about a video/petition. No biggie, right? Well, they started to tweet at people (putting the @username at the beginning of the tweet). A lot. And not just anyone. Celebrities, big […]

Tools to Introduce Online Communications Best Practices

We spend a lot of time here at Aspiration and here on the SSC Blog talking about online communications best practices, trying to help nonprofits and social justice organizations find ways to use technology cheaper and more effectively for their missions. As part of that effort, I put together some interactive tools around eAdvocacy Readiness […]

Facebook Groups: Banished to the Archive

A couple of days ago, one of the organizations we work with emailed me to ask about what it meant that Facebook was going to “archive” their Group. Apparently Facebook is doing a major push for old groups to upgrade to the new Groups format that they’ve developed while getting Groups not suited to its […]

Facebook Page vs. Group for Nonprofits

This post updated April 27th, 2012 At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up. Define Your Goals First, if you haven’t […]

Forced to Use Facebook = Horrible

Recently, being a geek about Newsletter templates and HTML, I found myself voluntarily clicking on a link to vote for the best of a user-generated collection of email templates at Vertical Response. Excitement to participate soon disolved to other-worldly rage when I realized that the only way to vote was to click the Facebook “Like” […]

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