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Tag Archives: messaging

Pain, Passion, Fame, and Fun

Have you been thinking about how to get people to care about the information you are putting online? As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. […]

Are Your Emails Skim? Or 2%?

The first rule of email messaging as an organization is that no one reads emails. People skim emails. Making your email blasts as skimmable as possible is the best way to get your point across to the people you are trying to reach. When it comes to email newsletters, skimmability becomes even more necessary as […]

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