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Category Archives: Social Media

Twenty tactics for creating engaging online content

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about. ‘Cause its not always about you. Organizing is about encouraging people […]

The Listening Cycle, Part I

Beyonce wants you to listen Image source:youtube.com The listening cycle has been co-written by Dirk Slater from Fabriders. Dirk has two decades of experience supporting social justice movements and is a nice guy to boot. You can find him on Twitter @fabrider. You can also find the version of this article on the Fabriders site […]

Social Media Toolkit Released by Greenlining

We admire JC and Braelan, the good folks over at the Greenlining Institute in Berkeley. Today, we want to share out their newest publication, The Art of Listening: Social Media Toolkit for Nonprofits. The strategy guide is filled with social media strategies and tactics to really build a foundation for your social media presence as […]

Crash Course in Online Activism

Are you creating an online campaign with a group of young folks? Are you interested in becoming an activist? If you have an important story to share online, start here! Watch the video to get a 3 minute e-Advocacy crash course, What is e-Advocacy?, produced by Jennifer Dueñas from the Ryse Center’s Youth Organizing Team […]

Pain, Passion, Fame, and Fun

Have you been thinking about how to get people to care about the information you are putting online? As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. […]

Making a ‘Tweet This’ Button with # and @

Are you trying to set up a “Tweet This” link in your email newsletter but it keeps looking funny or not including all the text? Last year, Matt wrote one of Social Source Common’s most popular blog posts that details Creating “Share This on Facebook/Twitter” Links. The post includes what code is needed to create […]

Facebook Page vs. Group Post Updated

Hi Folks, just wanted to let you know that we’ve updated our Facebook Page vs. Group blog post to match current, April 2012 reality, knowing full well that it will change after I hit “Publish” 🙂 Take a look at our updated chart below and click on it to get more details from the post

Managing Multiple People Doing Online Communications

Social networks were not invented for ease of organizational use. Individual accounts… Attached to personal networks… New Year’s Photos seen by all… Cats and Dogs LIVING TOGETHER. Many a sticky situation has arisen from the organization using tools designed for individuals to try to get actual work done. Then trying to add a couple more […]

Engaging Network Hubs

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there. One tactic to broaden […]

Facebook Groups: Banished to the Archive

A couple of days ago, one of the organizations we work with emailed me to ask about what it meant that Facebook was going to “archive” their Group. Apparently Facebook is doing a major push for old groups to upgrade to the new Groups format that they’ve developed while getting Groups not suited to its […]

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