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Category Archives: Social Media

Crash Course in Online Activism

Are you creating an online campaign with a group of young folks? Are you interested in becoming an activist? If you have an important story to share online, start here! Watch the video to get the 3 minute e-Advocacy crash course, What is e-Advocacy?, produced by Jennifer Dueñas from the Ryse Center’s Youth Organizing Team [...]

Pain, Passion, Fame, and Fun

Have you been thinking about how to get people to care about the information you are putting online? As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. [...]

Making a ‘Tweet This’ Button with # and @

Are you trying to set up a “Tweet This” link in your email newsletter but it keeps looking funny or not including all the text? Last year, Matt wrote one of Social Source Common’s most popular blog posts that details Creating “Share This on Facebook/Twitter” Links. The post includes what code is needed to create [...]

Facebook Page vs. Group Post Updated

Hi Folks, just wanted to let you know that we’ve updated our Facebook Page vs. Group blog post to match current, April 2012 reality, knowing full well that it will change after I hit “Publish” Take a look at our updated chart below and click on it to get more details from the post

Managing Multiple People Doing Online Communications

Social networks were not invented for ease of organizational use. Individual accounts… Attached to personal networks… New Year’s Photos seen by all… Cats and Dogs LIVING TOGETHER. Many a sticky situation has arisen from the organization using tools designed for individuals to try to get actual work done. Then trying to add a couple more [...]

Engaging Network Hubs

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there. One tactic to broaden [...]

Facebook Groups: Banished to the Archive

A couple of days ago, one of the organizations we work with emailed me to ask about what it meant that Facebook was going to “archive” their Group. Apparently Facebook is doing a major push for old groups to upgrade to the new Groups format that they’ve developed while getting Groups not suited to its [...]

Facebook Page vs. Group for Nonprofits

This post updated April 27th, 2012 At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up. Define Your Goals First, if you haven’t [...]

Creating “Share This on Facebook/Twitter” Links

Recently, someone asked me how to put together a link in HTML that, when clicked, took the clicker to their Twitter page with a tweet already filled in. She basically wanted an easy way to let people share her newsletter. I was putting this little color-coded guide together for her and I thought I’d turn [...]

BackType Stops Searching Blog Comments.
Millions Blot Tears.

Your Favorite Blog Comment Search Service is Gone Backtype, everyone’s favorite blog comment search engine is no longer a blog comment search engine. This is terrible news for those of us who construct our own social media dashboards by pulling in search RSS feeds. There isn’t an alternative free service that matches BackType’s capabilities. This [...]

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