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Nonprofit Tech, Tools and Social Media

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Category Archives: Best Practices

Twenty tactics for creating engaging online content

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about. ‘Cause its not always about you. Organizing is about encouraging people […]

Developing New Tech Projects, Part I: User Testing

We’ve been working on something that we’re pretty excited about—a new part of our website that gathers all of our training resources in one place. It hasn’t gone live yet, but we’d love to share our progress and get your feedback on this page mock up as we move forward! For years, Aspiration has been […]

Text Messaging for Grassroots Community Organizing

Text messaging is more accessible than ever and can be a powerful tool in direct community organizing. Is Text Messaging Right for Your Work? Short Message Service (SMS) can be an effective method for communicating and interacting with a relatively large audience of supporters in a direct and engaging way. Despite their reputation for being […]

Trust in the Cloud

Are you considering using the Cloud at your nonprofit organization? What are some implications of the use of the Cloud for nonprofits and social justice movements? (Hold up, if first you want to get caught up on “What is the Cloud?“? Read from Mashable or LearnFree.) Calling it “The Cloud” is misleading The Cloud is […]

Social Media Toolkit Released by Greenlining

We admire JC and Braelan, the good folks over at the Greenlining Institute in Berkeley. Today, we want to share out their newest publication, The Art of Listening: Social Media Toolkit for Nonprofits. The strategy guide is filled with social media strategies and tactics to really build a foundation for your social media presence as […]

Pain, Passion, Fame, and Fun

Have you been thinking about how to get people to care about the information you are putting online? As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. […]

Data: Your Most Important Tech Asset

As much as we love tools here at SSC, we find that many nonprofits focus too much on them when thinking about their technology strategy and infrastructure. While tools are an important and necessary piece, it’s important that an organization focus on the more crucial piece of the technological equation: the data. When thinking about […]

Why HTML Email Newsletter Editors Suck

One of the biggest complaints we get from nonprofits as they mature in their online communications is that creating properly-functioning formatted (i.e. HTML) emails in their email blaster is a pain in the @$$. The trouble is that having regular email blasts as an organization is seen as a baseline measure of organizational online competancy […]

Managing Multiple People Doing Online Communications

Social networks were not invented for ease of organizational use. Individual accounts… Attached to personal networks… New Year’s Photos seen by all… Cats and Dogs LIVING TOGETHER. Many a sticky situation has arisen from the organization using tools designed for individuals to try to get actual work done. Then trying to add a couple more […]

Using Closed vs. Open Web Site Tools as a Nonprofit

Recently, we had a conversation with an organization who was getting pressure to use a closed tool called Jimdo rather than the open-source tool, WordPress for their web site. Jimdo seemed easier and quicker and they wanted to know what we thought about it. Here’s a couple points that we brought up with them: Using […]

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