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Twenty tactics for creating engaging online contentv7dx7n20waaw8ewbulfr8ra6zbtbz3plTwenty tactics for creating engaging online content

(English → 中文) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.wfj5v825r2d2tvinlc7f9bbik9lt5dss

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”xmevhv5cot3yqyutew9bs72bec0x3gqr

Here’s a bunch of engagement asks to consider using:j51tdnsddr8q2u740wkliw15tzkroapy

  • Join our community eventwc3ldyoag1vn3l207cgilgkp9opok0g7
  • Click on this registration buttonnxfqbhg0ce180ffv42j38tsmxu2b1ise
  • Tell us what you think about our programvkrusirq89pcfrbqjtn7xp2l41yg2k6n
  • Let us know how we can help you
    q8snatnnait9xj648r03z824jokvwqvd
  • Send in a public comment on a new bill7o9w3bngt106oh1ei10jt89t6uvw3e00
  • Sign up for webinar/seminar/workshopkvs73m2dvbmlo8waqhefva9v4ihby3p9
  • Spread the word to your friends about this event
    th5cknclsoa7m2a55qi1jojcb7vhynmi
  • Send us your pictures from the eventjlzgzomtoiyajem0ky3471arzv7lf5gp
  • Organize a local event in solidarity
    slxtz9fmph6i9lykqjjdv1gbae1mlwn3
  • Sign a petition
    81vkaqxfozuxz0auisir6i3zeit48087
  • Pledge supportjd4n1xs0zl0z40mkyt6ujsyjrmsczzx9
  • Make a donationshzahhkrego3juiyd2sypopzgt6i0jti
  • Join our art contestiltwxzcyrtt6gnvs99vicjxwmgily056
  • Volunteer to helpwad7xb9eclgmhy86i8syy4hz26o2drfz
  • Tell us your storymw7bvc1m8x37erl1egdjly8w8bi5tr96
  • Write a guest blog post7fu993nmfv9x75yuhg5at467my2ze2pb
  • Help us out with ITtgh74csn4bfpjibn2xfj2bmij45byw6h
  • Help us translate stuff into another languagej2cc3v2d0olagd60h61n8ovz8b0gzy28
  • Request fliers and pass them out966g0xc3wi8vvo1ddemqv1mweydkxyex
  • Visit our office to say hellond8rjqa0hbdbehxs4v16hno0do11vpp9

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]rwv7xzf1oq12qca37vtxpb4aab3dfj6w

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.x5fllemxaf8trwmsu5on5wo8dessathx

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):5r9qjxe56avw67z48d9qa9xnjk4erbum

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.a08uo0qmuv0kn4fyqbifkutnopzbv10v

More related resources:1mkgm1iuqqn6kystm14iq7jlddcfc1v3

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningmn8f0s5ufobxecnnq1e9ze0ws1xsxeca
  • [Training resources] for building online advocates, including templates and slidedecksiqvy25lun10h8hz9pv5bk3hkulikgawp
(original) View 中文 translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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