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Twenty tactics for creating engaging online contentp6sf3bdm1s4mwjlpfsn1hsp6idug884oTwenty tactics for creating engaging online content

(English → 中文) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.inkmx4knhf9uaycxgdm7cqhd9xih2fqb

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”r5jzfpvf0vh20n5h4y3fi8nwkgc0pnw6

Here’s a bunch of engagement asks to consider using:u66eayhfpbmbuj0s7gv68wlpylwbrhdc

  • Join our community eventla11qia5l6se9vdom6yaeac5n9sz90rk
  • Click on this registration buttonejed1r6c1v147q64uk0it7num9927psb
  • Tell us what you think about our programzkjbw0buqbpv030xf1s81v3mjebw91rz
  • Let us know how we can help you
    3k79srgdx9d4chdr112irkjgy1vquvrn
  • Send in a public comment on a new billexgb1gsh8v1phg7hz2qknuehb5df3cy8
  • Sign up for webinar/seminar/workshop79owsnnkjy79lyjpxlw5048159u5cana
  • Spread the word to your friends about this event
    asbu5wa3qev0wbw0z26d8r6tjveye3lf
  • Send us your pictures from the eventlnlxwln7j0k31br9g3vh4k1wxiepp3u0
  • Organize a local event in solidarity
    po8vscs7qyqddpm32368ur0qu6z1aycp
  • Sign a petition
    iizgj1nbjkwfz6ytzmtsqjcrp9g8idir
  • Pledge supportggx8c054jlkcq4blrdtqji0gcwqsp1mw
  • Make a donation1yk57rsn70ql1h5duc2y8oxqq1a2rcki
  • Join our art contestfkqp9484xvxnvmgicou0cdwxslwvar4g
  • Volunteer to help1ldn5vdnmtlwoibtfoms2jd8p9zpvmmm
  • Tell us your storyouxjtsl1qia5715ikyz00me5st6mqdx5
  • Write a guest blog postsv2hpk8kfyge1fitngarrbdgpzqgb8ft
  • Help us out with ITg44ewzyg15n52yuiaqn07wxva2xv508c
  • Help us translate stuff into another language4doa2vndnutvlhopw0i85hzsvnm9z91u
  • Request fliers and pass them outxqxdtl0hygiyphjgvjobj9udr940a99x
  • Visit our office to say hello0r2b7c5zneop1cd9yjgk9fs6nwotu28l

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]rdxxmvf718bay6q3vr15wai3b2jyblls

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.7tv7gcf0jah7omlen1j3qs7szquz098x

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):6nxpbvzwoeqrqfwe75e51xslrqlwc4n9

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.tsikhhtfzkfk07axfxhyt4knh7v53iln

More related resources:ft60dqgyo02ut24q0fr7jsizwcyz5c2a

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning0tby8hlgdg835yzkmw2ysghat0ib861z
  • [Training resources] for building online advocates, including templates and slidedeckst621z6yko2f5afcskxq058bc64ijh591
(original) View 中文 translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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