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Twenty tactics for creating engaging online content9d6igxd33wp237tj9mjjojtvpra9nk5mTwenty tactics for creating engaging online content

(English → 中文) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.x33u7im2ukbokc1bg4vlgfw0r50f5nat

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”3cn9wfuhyrhe3wdh3wqueiyyu87cifmb

Here’s a bunch of engagement asks to consider using:6da7r6zz47n5wr7boei346w89vqokrkh

  • Join our community eventeh4b77r7ijt8b32524moa2m6x1lskaxp
  • Click on this registration buttona66mq1o43byocdy1a20ldm68v88qyh6y
  • Tell us what you think about our programdpb2las5sr3xnqbdd2acla42rvbj0bn4
  • Let us know how we can help you
    p225vzor4dsisr64umzgz30n60ubtte8
  • Send in a public comment on a new billfowatiyh0qgl8k1zru315zrlup7gacrg
  • Sign up for webinar/seminar/workshop3xyohfndlwmb83u5vmfrkjshfrct43jx
  • Spread the word to your friends about this event
    ws7rqmizejtwdlpwtnmugcnjavu2e2a0
  • Send us your pictures from the eventzsu6lv5z3gy5og16e4dk6hktozeufdp5
  • Organize a local event in solidarity
    iubn929qnt8oeet2z0a37ir73xrt15ga
  • Sign a petition
    c7k8ir4uyferjensg1y6ls49h19ksm6v
  • Pledge supporta5jibq46yg3ort027by3es9ym6j3hsah
  • Make a donation1rv499wwct8s7ovx5j2p251xtdf8hco8
  • Join our art contestwyef92tbxlv7px8bc0xmm72g8125u0eg
  • Volunteer to helpps500r6fqp29uxljai4p0zfimnjd3hlj
  • Tell us your storyn83rt9oq888o2cfb2al4thkpr9twa57o
  • Write a guest blog postr99p7itqxnvfv8s5nrvujn0i5evpcyot
  • Help us out with ITusenlrg9ml17735yqr6m9bgb2ky1xtnh
  • Help us translate stuff into another language2wqrjs8z0g7a4f0b5h97fp8988tofui7
  • Request fliers and pass them outy3s2j3ne3qu757e7dy6n0r9u6xgmt19h
  • Visit our office to say hello13x0xu9x95iyg3qiggfvqf7mk2ixcdp4

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]aprnde2no0n2efmdvojhwsy399d2dw3d

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.qnpwov1yo1thmdg5nf0eps49wdn312oh

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):yrki4ebo2wzk1ob01omzv5up2ji8021p

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.7rxmknq1mq4qqr97kwynvnctfmh8eqkb

More related resources:fds80o0903stnlmkhm18ii383accv8w0

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning5hmcypsyeyxe2ehfdcmt6db69g6gur9p
  • [Training resources] for building online advocates, including templates and slidedecksh8h68gonun64099d48n12a4urx6lsybz
(original) View 中文 translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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