SSC Toolbox Social Source Commons Blog

Nonprofit Tech, Tools and Social Media

A program of Aspiration 
Aspiration 

Pain, Passion, Fame, and Funty3qn7v3snncxfi1ajx1j7lthqcwlju4Pain, Passion, Fame, and Fun

(English → Italiano) View original
Translators:

Have you been thinking about how to get people to care about the information you are putting online?53puu2ctieqz2ze6o1sbfog52t6i13vw

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.4fhfxiw358llkwxugys0mit2baxydo47

Of course, this is easier said than done.wx763z88kljg8eav1cuj3y1mqpe12ggp

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.1h0h8s3cht7brkobn9cgoca2tk9xpgzh

What do we mean by that? Let me tell you.p92wfqb9l0eka30isjp74ychw5hc2qbi

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:lglpxjq66a1hsdewi044p0d1uumagxjr

Paingnnixun39j6et59sqh01akfma0rpbmsi Paingnnixun39j6et59sqh01akfma0rpbmsi is motivation. What causes your people pain? and; what encourages them through their struggle?
Passion0pmz3jrdbfygklj6uvxlt3miqynpgyk6 Passion0pmz3jrdbfygklj6uvxlt3miqynpgyk6 drives the work. Tap into your people that care about what you care about.
Fame40he1dx0a1rgzprfy2el2jw0utmrsnnm Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.ma8vmgzm2qv8mx5vir4dks872i20lj9y
Fun5kgc6j19cwihq5ja1gtm212ws80qvfwr Celebrate your work! Convey the joy and emotion in what you’re doing.0rin7dyof6nxqfeorf7knlly7e5n9nm0

PAINj2q4sgib7da6dnsmt4xb6vynx4le219b


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?kchmu1kgh2fyzd62cumlpnavnc1ndywn

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.f1ifddzvktkein2ylajjs7ug4jp3ro5x

PASSIONyt9wyg1iu0p54efem0rbth7nur4ulks9


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.bis7gryffac3nnbsugn8djqpay9syri0

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Fame40he1dx0a1rgzprfy2el2jw0utmrsnnm

FAMEa8zgubidoh59zbjz5xtwpr724szjxaqx


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?jutksdallusuxneu25x0vnz0tycofumo

    Use Fame40he1dx0a1rgzprfy2el2jw0utmrsnnm to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.2bx9zlffsbmigymxfe65esk0cqo0nb6f
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.l359k6hkk09sko0dhlexx2xp2ym9y8b9
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.gsp2k0whnrw8lydr72avimgsi5s7ufk1

FUNh2x1nlgleyjz7o8p89hmzvsgpuox4snb


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.76sn34qbst6k5im2nhlp6r1ee0k24cj2

People want to join movements that look like they are having fun.8y0mn79y2ztu88hh6oaz6hd33qzswpmu

Value Delivery is Keywtgst3hajlfghewg1mt34y0xlh8u4t6q

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.90zlbwv74ukvz69urko0oijzj4c9hzvg

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.2v8okl8txg9y45337lvkkbw1w9uzrylj

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.lnzo5osg75wp8wh19blulk9q4ha82drd

How do you motivate your people? What really gets them interested?6oml0fxgwljgj9cucau3b86j0lc14p70

We’d love to hear more ideas!2vnwjrcwzv7ekj8qkrr1wtq4htii0egs

(original) View Italiano translation

Have you been thinking about how to get people to care about the information you are putting online?

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.

Of course, this is easier said than done.

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.

What do we mean by that? Let me tell you.

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:

Pain Pain is motivation. What causes your people pain? and; what encourages them through their struggle?
Passion Passion drives the work. Tap into your people that care about what you care about.
Fame Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.
Fun Celebrate your work! Convey the joy and emotion in what you’re doing.

PAIN


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.

PASSION


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Fame…

FAME


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?

    Use Fame to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.

FUN


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.

People want to join movements that look like they are having fun.

Value Delivery is Key

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.

How do you motivate your people? What really gets them interested?

We’d love to hear more ideas!



Connect with SSC


RSS Feed  Twitter  Facebook

Aspiration Publications