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Pain, Passion, Fame, and Funenk9zyky5na3iicwmrknj624hpwjffxkPain, Passion, Fame, and Fun

(English → Italiano) View original
Translators:

Have you been thinking about how to get people to care about the information you are putting online?t9jq9n5a2vnj0pays6p3ipqexhe2qx2a

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.0i3mg2v652us18mnxhkbgsacj24h37et

Of course, this is easier said than done.tdc7o9qsgn0c57yvvh8wb2mdeo36cn3v

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.z4wmdpy7lvqlorslia45ao7t0ab47zgw

What do we mean by that? Let me tell you.78r8bqqfg7v7llnxeipqgjyrog596za4

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:1hmj3ymlexmwjfxd4vqftyqenelc35bu

Pain79uv9fne5di91yxkda7exg1064k4bvu8 Pain79uv9fne5di91yxkda7exg1064k4bvu8 is motivation. What causes your people pain? and; what encourages them through their struggle?
Passion5ttw9cgiyrkiqrot88pfr005rpgtk2wg Passion5ttw9cgiyrkiqrot88pfr005rpgtk2wg drives the work. Tap into your people that care about what you care about.
Fameuqnmxirm5ti8ilqhjti9kp9vfw53ryib Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.ykm4aod8zu8gt0t8i0a7qms1jzlnxc3m
Fun22925fi96awp5e6kl0lgzbqdyn6i073s Celebrate your work! Convey the joy and emotion in what you’re doing.xrbv69f69kjnonkytghekvafeuuxwebk

PAIN35q0bm40q5n9wuyxoezhhtx9wkkhlhuf


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?720p8xa327em0k9g1q4v84s5w23nbi48

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.s2nnlowm94jduylrmqw4ya8ya7nheulw

PASSIONyy2b8jly785hj4z8z5w7vqurrfv0kw38


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.tnm3rcidsitwkevm7mbnztwu840yzmci

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Fameuqnmxirm5ti8ilqhjti9kp9vfw53ryib

FAME2jpprhc8gj3rmgmwn1li5fhh3itt91b1


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?y8qiasr5jtqp58htw00gqi1kk7yrnr2c

    Use Fameuqnmxirm5ti8ilqhjti9kp9vfw53ryib to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.rz4uk15tz0hekkr93ejn4xbpj6xu2xlj
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.xu10pecny4lia96qyukr2dyjjenwr04f
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.l7z5cr1zx78mif17t9kuzt2u04dxy2l9

FUNqlft0nqcwbuq83y7773yga86iv4zon55


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.fm7p9niua6oquu5tu65gem3aa5p4as2g

People want to join movements that look like they are having fun.3znveipp9ssul1jsqmn2u39mswy60e3u

Value Delivery is Keywy9pm618ftxse5ybesziqrpl2ohj56ir

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.eq0669lvphj10vuqghor801srvxrf2mk

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.24yutnapolonq2qqbxpw6hom9m5c5ony

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.fthncy74rdbkrblmje3t9jq6pas91vv7

How do you motivate your people? What really gets them interested?y3qmejr91kfcv2z22lt29skdf0qicr00

We’d love to hear more ideas!hdg4z4twtqk4zavh4aiuskwknq68n6nu

(original) View Italiano translation

Have you been thinking about how to get people to care about the information you are putting online?

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.

Of course, this is easier said than done.

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.

What do we mean by that? Let me tell you.

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:

Pain Pain is motivation. What causes your people pain? and; what encourages them through their struggle?
Passion Passion drives the work. Tap into your people that care about what you care about.
Fame Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.
Fun Celebrate your work! Convey the joy and emotion in what you’re doing.

PAIN


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.

PASSION


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Fame…

FAME


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?

    Use Fame to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.

FUN


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.

People want to join movements that look like they are having fun.

Value Delivery is Key

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.

How do you motivate your people? What really gets them interested?

We’d love to hear more ideas!



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