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Engaging Network Hubsg6erj6mgdj1o4iei57g7848hus9vs3gyEngaging Network Hubs

(English → 中文) View original
Translators:

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.55nppdj3ans71vy7v61buc8xbzib2rmy

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.z8mjaxnv2i2xn6e9jjg2af2lfn3lj2y8

Learn From the Frog6nyp1hw0kuamd7r6v3myzonprt5urezo

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. 50x91jz7lybmzeg8i2cj4i0ce6ntfphaKermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.708azb71usyofckdjkirnr2s2xkk5ja2

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.ip1zow26zi4zp872do4nzqd0ksny61ee

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. zabg3i46vszau8vyfymxskqyhgaj88wxJust like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.qe6k2jeeaone928ucp8jyg0fo55o8sao

Be a Real, Conversing Human Beingg00pikom60shoe4o8fbmmb9uub0bptnw

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.wyyyb1of6jgefuyg0os1wsw1zyacdy80

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.f8pxwnqkgq36j2cw2wiaxk9qpnqloddu
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.tfqqey5zjiqlkuqssueq0nttnve1l3m4
  • Forward their content to your networkbph8zj74tovd6k3qtj4h1w4id2b9dyqf
  • Link to their content when it’s relevantzz0m5gfiedkl73xxgchqhzpfgnioq82f
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.i9r381hn626dtbtuhjozhq13ocxwimoq
  • Be a genuinely, not annoying, person who wants to talkvyte8dekacuac3pr8ilfkb3642lcfcf0

Tips on Engaging Hubs on Different Channels28dbxsmhwjjjdnjydtzo2f6596cbt6bl

These connection engagements look different depending on the channel you’re using to communicate:ki3a0d6lnpnszdwdwz5x1nhtfc802idc

<span class=Twitter3abrky8qfwa2llsty6vp1ebz5k58vw0o">

Twitter3abrky8qfwa2llsty6vp1ebz5k58vw0o

<span class=Facebookq56n6h1ngecmanax5a99tdaw7ujsbfvs">

Facebookq56n6h1ngecmanax5a99tdaw7ujsbfvs

  • Subscribe to their posts if they give you the optionjixqfpe89017w4n6mbgb7n5y3yj0lwlu
  • @ mention them in posts when relevantfpzjg0bouaomfei2c9c9s86ijnogh4cm
  • Be an active and vocal member on their “Like” page if they have onei84ht9gojpudqsddfr4iiw4txsr9kyas
<span class=Blog0icyecztteg5d0rtyyt9jng05ioiubxl" width="100">

Blog0icyecztteg5d0rtyyt9jng05ioiubxl

  • Subscribe to their blog with RSS41ie934bicme6e3mjymi9bfbj59bw6wr
  • Comment substantatively on their posts71ncncrc7rsn09yfmxw9hhvmfsb5hhce
  • Write your own posts continuing their conversation with links to their original postqcdt8ybzhgff4zuv653109puoi9ese08
<span class=Google Plus31f48rqw282cnr7reliyltqem7ebo38h">

Google Plus31f48rqw282cnr7reliyltqem7ebo38h

  • Comment on their postscnr9oai4g3px233mbc3297iuswrz6548
  • Join their hang outs if they are open to the publichi7xt67gxocjaah36s46755osmz0vqm3
  • Add them to one of your circles5dm2gjwaeayn0yv217m9mlrzrup1ksmg

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.rwa0ua1b3qmeuuqw4pf1ds8boiseo5m5

How do you engage network hubs online?4lbbvlgq60rcum4sc6tggcadm7yu2cvw

(original) View 中文 translation

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.

Learn From the Frog

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. Kermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. Just like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.

Be a Real, Conversing Human Being

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.
  • Forward their content to your network
  • Link to their content when it’s relevant
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.
  • Be a genuinely, not annoying, person who wants to talk

Tips on Engaging Hubs on Different Channels

These connection engagements look different depending on the channel you’re using to communicate:

Twitter

Twitter

  • Start by following them
  • Retweet their posts
  • Mention or “CC” them on tweets that you want their input on (but only when you have some repore with the person you’re “CC”ing. Otherwise you’ll look like Twitter spam)
Facebook

Facebook

Blog

Blog

Google Plus

Google Plus

  • Comment on their posts
  • Join their hang outs if they are open to the public
  • Add them to one of your circles

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.

How do you engage network hubs online?



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