SSC Toolbox Social Source Commons Blog

Nonprofit Tech, Tools and Social Media

A program of Aspiration 
Aspiration 

Engaging Network Hubssh8tz8uy7xwnyfoyjf3y1y68kkhlp0i8Engaging Network Hubs

(English → Deutsch) View original
Translators:

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.bbp8p3a2gp237w4lzvwdzcf0634gf4zh

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.g9ngtyijgqpp97rpg8071y80oorudo3k

Learn From the Frogc3whtyhoxv4qiunkt5wt4thjujwayrj1

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. sjcmyu214iwn139jej2fyelf79yos0maKermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.8rfhit22rvzdwbpyw1q1is32et7bta4r

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.zfns26k4rzux0hftqbl305cgky2wmjkc

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. l45z23abv7p3ay4s5vg9rqk2bpkv6hiiJust like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.bqz304k1r2c67ah52ljuxlsihuxznhvp

Be a Real, Conversing Human Beinga6gub3kvr3i3xpcfuuj98ky74h7it5yu

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.6r3evgzuzy8n9un1toabtreu61tbuj0q

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.raqu9pmvowwek8icxn232gv62od5fezx
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.hw3y78wl281zzkv7tw5opb3l9u8axec4
  • Forward their content to your networkiobf9bypuforls95vlvfp2ysgkoi7ayf
  • Link to their content when it’s relevant1g2xcx0c4mtj8in3eakp8csi6sm9ip49
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.enl8dqxrodyy9aihm9hmtwtk4g96wwc0
  • Be a genuinely, not annoying, person who wants to talkfcgyhvigm6nc6dc4ybj1calvg1otc0si

Tips on Engaging Hubs on Different Channelsnfs2xws6z0axlp7zu0mlh5trm6ieth47

These connection engagements look different depending on the channel you’re using to communicate:1ncdx7p42afdmh2dkh0138dukeoupqdh

<span class=Twitter1f2u0sr8chk4q7gbm68b3z7js3l30m0s">

Twitter1f2u0sr8chk4q7gbm68b3z7js3l30m0s

<span class=Facebook0rk2bzw6jz8mqvdg0gytq3mw350ilwab">

Facebook0rk2bzw6jz8mqvdg0gytq3mw350ilwab

  • Subscribe to their posts if they give you the option0jskw2gtb6dec3qvk55kruylbux8esw4
  • @ mention them in posts when relevant8556ulpjpiiz9xl8yv8ne771ziscutqt
  • Be an active and vocal member on their “Like” page if they have one723x527up17ehdg0q4p2p7u74n2diycg
<span class=Blog294qoem9atuc05uwy340arwsku7tf638" width="100">

Blog294qoem9atuc05uwy340arwsku7tf638

  • Subscribe to their blog with RSSjp2ihv4lac0982ooqvlfl92h7z0cluou
  • Comment substantatively on their postswwmbz6j0vmnorc2kybiuobljnonah1f4
  • Write your own posts continuing their conversation with links to their original posts35mi0zfyetmsnghotfsse54mdb8e9pw
<span class=Google Plusip0qy1qnuqyppgab3iivfqejaj5cv9j3">

Google Plusip0qy1qnuqyppgab3iivfqejaj5cv9j3

  • Comment on their posts1z8704aa4f3yto6r4q74y0qq0ql3noof
  • Join their hang outs if they are open to the publicj9zp3pcxem7qfw2pnxeegr2fqy1ugksq
  • Add them to one of your circles2kq6obf2otv0kngnqnnoi2g6g7i3a0y3

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.degrfir5hwj2o4ad5nsqubr6srys0x44

How do you engage network hubs online?w6p8z3ba93nusuoapczidk3vihdiab8x

(original) View Deutsch translation

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.

Learn From the Frog

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. Kermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. Just like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.

Be a Real, Conversing Human Being

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.
  • Forward their content to your network
  • Link to their content when it’s relevant
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.
  • Be a genuinely, not annoying, person who wants to talk

Tips on Engaging Hubs on Different Channels

These connection engagements look different depending on the channel you’re using to communicate:

Twitter

Twitter

  • Start by following them
  • Retweet their posts
  • Mention or “CC” them on tweets that you want their input on (but only when you have some repore with the person you’re “CC”ing. Otherwise you’ll look like Twitter spam)
Facebook

Facebook

Blog

Blog

Google Plus

Google Plus

  • Comment on their posts
  • Join their hang outs if they are open to the public
  • Add them to one of your circles

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.

How do you engage network hubs online?



Connect with SSC


RSS Feed  Twitter  Facebook

Aspiration Publications