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Twenty tactics for creating engaging online contentunz9ub1ghmtomt38nfc4zji26obwold8Twenty tactics for creating engaging online content

(English → Italiano) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.4a8kjjdx0f78qbzdc4xno94j6ie9nazh

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”nyks5oy4fpw45ws0n6zj74vbzktv3dwg

Here’s a bunch of engagement asks to consider using:8z7q1x2nmn2vzs5c85raxaune8dp57v4

  • Join our community eventgl2czhvdizphemjpnedv36ll2wqc58qc
  • Click on this registration buttonx003syu6z0vvmjvgenusdnq97iiuavty
  • Tell us what you think about our programi1n16pzo6g1mgxqrin414t623o26vpa4
  • Let us know how we can help you
    qnho489w2b6pvql4ev749oxzsufsup5b
  • Send in a public comment on a new billconm0zwfa9czpmyg0v0e0ddtpii4gkni
  • Sign up for webinar/seminar/workshop7dof0btudj0x8ecuqcxtmgxe6poldteb
  • Spread the word to your friends about this event
    twtcekgvjg551aontt7kb4vpkcqwfmdy
  • Send us your pictures from the eventwfzarbldqetxdojyetztkst0gzsqhyc4
  • Organize a local event in solidarity
    xlb0dyo2n6ibs9v4pd1p262ss26bx19k
  • Sign a petition
    np65bhysjjow7k8zml4bq1b8gq1ge2ms
  • Pledge support8qtkp8ls8gt5iy2s72e1g7rjccl9yd3x
  • Make a donationmfcdpj08t8z318y6xjbzjsb3skrqdluq
  • Join our art contest7gib3a59i6mcvmtiij38syrfppb1ggte
  • Volunteer to helpln1mlmko3gs9ee7w8ii6v0bh5wghu5k5
  • Tell us your storytrvr1nuwhbfct8285839iw2xu2b4toxd
  • Write a guest blog post7xw1jy8tkkk9tzfmvoh6lx3hrrgjpc5m
  • Help us out with ITd7yy8dy76990c1rbhhcxjj5wvc5yj5hn
  • Help us translate stuff into another languagejzjuxa7maygrek3j5a8oim8uhyvwxgc7
  • Request fliers and pass them oute1mj3wlqj2b2l1kv6gti9cyxzv9ylclq
  • Visit our office to say helloz4irbmo62hzvetnaa0offrw9n7ea89zx

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]jsyhyzfr3je47wnonzovqbut3da90hca

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.o68evnur38q95iq3wd4828piryfrriu6

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):ymqk2t8f4rcl9hvgy6bml3k0jph8wegk

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.r5r1pqgfdz1d3fq71j6kojf6rx1un0n5

More related resources:f0o7ulnru36ytlmowz6n3h2iqn9duknz

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningn40ba4xgqftjpeh0s6rq9usxeb40b2ho
  • [Training resources] for building online advocates, including templates and slidedecks856rndkhfvhbjauueokhz0rqbg6twwhu
(original) View Italiano translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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