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Twenty tactics for creating engaging online contentkv6zocr7jtv7fuo5x12uudgigm7u1znbTwenty tactics for creating engaging online content

(English → Italiano) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.45bn0mc3fxqxq9kdq7riwgnrhivbaiz5

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”823ufx0oazgbvivw4jfwna16i0fi12sz

Here’s a bunch of engagement asks to consider using:jxux64vsk2ne0z7nkk3z0kvpd4wqsii1

  • Join our community eventa16j45nigxshfblzgao2oxmn1s9urjur
  • Click on this registration buttondkuh0esj5vyq8pyb2agtwlkzgycocwcg
  • Tell us what you think about our programykhfw6x1cb4hkkamns9kmriavlw0fqt3
  • Let us know how we can help you
    rxqi4u95nwsj614c2se4z1vb76vp55zn
  • Send in a public comment on a new billij2m2ejd1ryn3d0pz0i85flrwupu56dd
  • Sign up for webinar/seminar/workshop1pfc71n2y252jhudtl2n6bek8y5h4btv
  • Spread the word to your friends about this event
    hnd4ii5dgktyreo5ku21haj8d2f0sgxz
  • Send us your pictures from the event26i2erawniz83a1y6ccb8zika8icvtwo
  • Organize a local event in solidarity
    y5acy5qf0gqe89a9fhfzbacafl1hivq7
  • Sign a petition
    htnk3at4frgbnvmxq1iwu6mlrozlhz7p
  • Pledge supportgr3bw9tyxr4qvaypishsm59adb8444ab
  • Make a donationja8rajgympshpotils92vcq3aytg8grh
  • Join our art contesteje509rwvpqavjrira5a5p0j8sxjrz7v
  • Volunteer to help2m2gthi45n7tadarzx9iruojcwrw6gdz
  • Tell us your storyvhzgi76m3h30vurh0j1arja9m2ygrbqc
  • Write a guest blog postxush4a9hshxi3tsti6y19bk1sg97z7mn
  • Help us out with ITfayn0fikb01m0fzxo0e178xnjhracmsh
  • Help us translate stuff into another language7x4ofbdjw3tlxfuudr3qs3ej084ec03a
  • Request fliers and pass them outa7g4w1fpw0w6pcw8vg0wikd0dobocftd
  • Visit our office to say hello4jppn8sb7m2rttqhbgpzec81qsaw3v1x

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]72u5j0xte28i5plawgh84j6d4xuq67i3

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.slzlfr2c30wrzly4iyahd75623fk920s

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):bvqkzumzvo113bcj15g8dygdravajylk

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.o263yt5hic3w2yt2mr94s1uirj5q6l6l

More related resources:jrqehm2e3m8c3qphc8n1d3dk8qs53agc

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningxh97zxhb6ew940kvk7kzg5xn6xg3z06m
  • [Training resources] for building online advocates, including templates and slidedecksdephafgm6f26cyxnug1wrn3tb1q4n6aq
(original) View Italiano translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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