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Twenty tactics for creating engaging online content2jdwyfrktse7e9amyjxdwq6197obhmtaTwenty tactics for creating engaging online content

(English → Français) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.p6sajufahk8s4g8i25vx6llsdpiiwe7c

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”qunz5gzhwcf6j11nvows6zt2oqwlbgmr

Here’s a bunch of engagement asks to consider using:6al9gxhswcl29yvf5xdpyxy8sc5lh36d

  • Join our community eventwexdegrisp8ooa9sjnhamt7oh108y42l
  • Click on this registration button5iaiuij86kwr3mm4gv2dsog35ovuf5wb
  • Tell us what you think about our programbrce1x9ms93z4nybl6x4890j9a29sfqt
  • Let us know how we can help you
    1vojhy1c64q32zt6iejqenszyzyxsz4k
  • Send in a public comment on a new bill5etgdpovd2ecdd60lwbh4tqsu408vb3q
  • Sign up for webinar/seminar/workshopd0n3t8g3rw2fsp1uz4e2aog80acdutgy
  • Spread the word to your friends about this event
    y1a16z3lfu7o42wnk36tiuwiexw6wmel
  • Send us your pictures from the eventkjgz2984nsvfgy9ho4z2rjdcclh1zhea
  • Organize a local event in solidarity
    by1k3dkhtbnaz0i9m1sffoyz8yswreet
  • Sign a petition
    wyo0gm7z0rb1bev3p12oncean4dqdrdz
  • Pledge supportzhtguduip7hsmsqwajufv0u31rfkx3cn
  • Make a donationq3n2awlp224d1l39o8f01d31pxr6wloc
  • Join our art contesty7ipqydfyfazyfg33hj36qcgv34tvm1k
  • Volunteer to helpk85nmpiyovg8stbfozbdxxssar75yg19
  • Tell us your storyschrkqao1p3bp56sl7wglsj8zfk9yzeg
  • Write a guest blog post1yceir2ef29f5y140xi1qos6n3xwxi9o
  • Help us out with ITw5v6ilhbicwunqx1qwwyu8bqls2ubq0y
  • Help us translate stuff into another languagemr7bym9jw6jxk2ad4mz1h3259geya8cn
  • Request fliers and pass them outddkxe5jrsjp1ie58ju35nyb4g4sls98v
  • Visit our office to say helloye7daeoshzvsba0kmcdeensxdsufvm7k

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]1wubn5bsox0i5ndc7cn5lbpp8xe8fxn7

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.k3pjrseh3p7x29pi1e82m7zi30tve14p

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):oluzn1jis5doe41b4viscvftznvoyc3c

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.r01wjibookjjhrz0ce15yp5c3q3egv9y

More related resources:7gh5uhbz637f7otslni2q6s0pcdf40c2

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningth43qqgzdjdo1k6l64btycqb4zx8obb7
  • [Training resources] for building online advocates, including templates and slidedecks47ifiht5bq4egeg1w0t0u80y3gvt3ztx
(original) View Français translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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