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Twenty tactics for creating engaging online contentgahggj55ixrw9hl1srn3nnx6yi6wlzgrTwenty tactics for creating engaging online content

(English → Français) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.4o59sx3eq9hc3lpl5hx0ay4oejgos3dn

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”8lff7qrg2spqqc0m0b2ej9hlejzd04oz

Here’s a bunch of engagement asks to consider using:b42dkzeh97dz2qvf3bv59fxeb72plgnn

  • Join our community eventj7wzi0o7mk0kgj8ahig8wsothuwtkyhu
  • Click on this registration buttondknl971tf6pnl1k0y14bskjdugv1tx7x
  • Tell us what you think about our program36ip7rb1ujvq0dgvua7egyst1mqobgk5
  • Let us know how we can help you
    o7nnliy10yizuqsox9h56l74f9shd90s
  • Send in a public comment on a new bill5ipnfihe5l9iv13ozdb7z7seo91vo4xk
  • Sign up for webinar/seminar/workshopq1v3tamxc1xapfy0kd4y8wq7lx4qsgf8
  • Spread the word to your friends about this event
    fp18jqde3b651t8ehicc6m88sdaiagkf
  • Send us your pictures from the event0766whzwarbwu6kp1z42wr5jozbstr0k
  • Organize a local event in solidarity
    l8tmar5xhph5okx15zet5g4ulnxnfm0r
  • Sign a petition
    ccnq8swndj58lwsvj7hwabcsrtrrw4uy
  • Pledge supportxdto4jjnkhaixsn747a6i0tl6zu3zycm
  • Make a donation6z5b22uwycglum121yer6d2jvn79h08d
  • Join our art contest90sqfbgena4c5zvd4x5iw1hcqarj0t5z
  • Volunteer to helpm7ujg5dt8kr96rrrcekx0mkfpzw0x1xa
  • Tell us your storyf13m7bqxjnxct9lhtfq0dewy23wpozmu
  • Write a guest blog postonfq5di5x0lf8lyc7nbljr5wqrrcojh2
  • Help us out with ITpcah9ilcusau56si17eik5xpku6ymmf2
  • Help us translate stuff into another languagesufw49qvj8ylzk5bmpo9scv0zhqa7gxp
  • Request fliers and pass them outevku0ivvqo4caf0477yi0ibbwns4saww
  • Visit our office to say hello4zfhyjnlm19f7rvhlx1lov2rkb5q9b83

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]p0kfusambhxo1nqbpxuvw102hyqlcn8s

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.ihwu9dn1hp67cvv0mdcynfro8p9zgnhp

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):atu2d27dnkpcmrypwlwaycfbj5yjuwtu

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.3ao97cpvx5s7tb2sd3ssaf3amtu16orz

More related resources:r18owrxa2uhgccwz0woj9j5q8x2z1hmi

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningukdlri2sqam7nqrakdfazo3jm13rlak5
  • [Training resources] for building online advocates, including templates and slidedeckslkuhr3vls8dxefkvrgw1n7rlxlys91rk
(original) View Français translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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