SSC Toolbox Social Source Commons Blog

Nonprofit Tech, Tools and Social Media

A program of Aspiration 
Aspiration 

Twenty tactics for creating engaging online content1preqizwj5z7nr60abk3elgk61603ibvTwenty tactics for creating engaging online content

(English → Français) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.irxc8slh2f9dqwqiyt292ae9lkcedkom

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”jfa2cx6oipga5zkorwnn366ke4aito43

Here’s a bunch of engagement asks to consider using:a1m6sygvdkluksei53788jwhk9lmrngr

  • Join our community event0nga8hplre8xh4rvktbtww5f8xg8qnah
  • Click on this registration button36mr49dmgux7binont4lnl3r54j3c1t6
  • Tell us what you think about our programusyvkancu72a8u0k2276byv7csxqc26x
  • Let us know how we can help you
    2wahitekqkpvnodeyas9yt340g9ubki4
  • Send in a public comment on a new billoxxfv21kf0dmh187jrki6h1fwltodwzr
  • Sign up for webinar/seminar/workshopry3v9u734yjebglj5svsfoi9ure1zrih
  • Spread the word to your friends about this event
    2auy0ij7xjpgfxf93sjuaguaouvq77o0
  • Send us your pictures from the eventi8aqti10f2ed5csjdji9lfizbznrwcs4
  • Organize a local event in solidarity
    ep2iwwikaj6ksc1v4p4g69e8hw8fly5p
  • Sign a petition
    i87yann3zhtb48eoqpx7ffujwjb9nanw
  • Pledge supportt2gjjcioa3iwq78foq3as7plrnsheruy
  • Make a donatione33gel57zin52ll89pc0iv4enscazks3
  • Join our art contestagf9a10tpkjwml11ui221jij8hbvmckm
  • Volunteer to helpi5l46jmh6e631uv78m1y5xoskzhito81
  • Tell us your storyjvevltua2v63ria53hn78aceiv54lcdu
  • Write a guest blog postm1teu76juffvu56k8du2rkpif912jo8w
  • Help us out with ITwopv3r2mkjxexfouy01kug0lg7c5lly7
  • Help us translate stuff into another languagei1ymyrh29dd3x6wxxytcv55i7o5pi0ar
  • Request fliers and pass them outrfewwkazoc4l7v5dzq72tev3e9ceuboc
  • Visit our office to say hellolr5z5rn3izb6cdi4fre57o85sec55bfg

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]ygpao2k028g4v4dinqa2sqa8p2hkiin7

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.o21e44cqglmpayrv2yd6xm0nwqu7zjie

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):cxzk9z12x68shmmufdd9d25yvgj86li9

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.xy1q3ea5o1c0sw4adj2zxrgvdoskjec7

More related resources:izooz5f6vhzrmaz4y1cq6fw6rcufmqcv

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningw6qhzyu3y84o4juioi8n9zx8pizt0fkm
  • [Training resources] for building online advocates, including templates and slidedecks9vrah99ij0rmnbpweynktjga574rvmsv
(original) View Français translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


Connect with SSC


RSS Feed  Twitter  Facebook

Aspiration Publications