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Twenty tactics for creating engaging online content310i8ovr8osx0kfj229uop1mdl8fngdhTwenty tactics for creating engaging online content

(English → Español) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.hvfxwcpdzf8rc0549fa79v4djqj3h0kp

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”o1g9jhxx07iaf2g7ag4gi89v2wnq3fnh

Here’s a bunch of engagement asks to consider using:0t8ere2e6lw6fk7hc2ffoedf5hdt2aes

  • Join our community eventrze5aafyeabgchddf2jx4ey72airpif7
  • Click on this registration buttonhbf1me9m2u9q4hyy69up4j7jmb3o6l1e
  • Tell us what you think about our programnc8wvw0nyql998okcqe7kv3nxlqub9zp
  • Let us know how we can help you
    4kw59y237xexldwrnpkde3ljrff2aao4
  • Send in a public comment on a new billxf5806x7j2kiqv9imq9hsey3nkgtksf8
  • Sign up for webinar/seminar/workshopojhugp7wew735pmviyc1xroia7ax0rre
  • Spread the word to your friends about this event
    4ygmr6ppwxeiv4ymrptyq8u7xc2yoxdj
  • Send us your pictures from the eventuka8pphxssj3agbzoxwjvlk4liw25xpq
  • Organize a local event in solidarity
    glxo2g4yz77u3u6arwpal90xi5ge89oe
  • Sign a petition
    1424g7rhonv3f71mufz2cyz9ft2qb463
  • Pledge support2wtm1tblyu0v2yfkwmpcvqcgn1i0n1bf
  • Make a donationddyy9g554d4tv2tkkairqv9weaic8a7b
  • Join our art contestqkz89922pm88vu7ga8e6sfayuy5rlzf2
  • Volunteer to helpefxew59w68vcl0lfnoxarefac7vbbkyf
  • Tell us your storyw75ezqbjyxim8qzv7w5ka5a0kftk4hlr
  • Write a guest blog postseppzj8y16nj80urfc1zc7b2z3yhi5t0
  • Help us out with ITgs4umxxsiar5y7r9sa23s6gehcpj89ce
  • Help us translate stuff into another languagel5k09sl4zve86v47n8kpq4l7g2x2wtu8
  • Request fliers and pass them outr0hoe5aygziue1ipin2bo281gs5lmwu3
  • Visit our office to say hellohmusvok6cuogbdwjxe5eughh4z0q4x7c

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]0elsxa5tm1b7y3azzldocquodpy0xccn

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.wl4lgljqpagnydnvo2r3xadqsvlfs13e

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):1zj8lgq2ow28o11c1ha7v80ksmbg0m3r

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.781dq121uhpxoyhp1f1wnce2y9oemcsk

More related resources:qirct4m6m6t7a6vm3nr563qr6hm4xqwd

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningtjwaoe97bmzy328yo4jew962lmog02ej
  • [Training resources] for building online advocates, including templates and slidedecksutns9hbt3b4qqamepu96xjjssumpbh0v
(original) View Español translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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