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Twenty tactics for creating engaging online contentp9qqo6st72vj70tb3tq1tdkxlrb37xqnTwenty tactics for creating engaging online content

(English → Español) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.amr34sl1pyx87qk1u077pgs333zito5u

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”3cmew1zpn56f52ch2dqwlv192kg37co1

Here’s a bunch of engagement asks to consider using:a4otlgpm9cvool6o76351gmoon5j2403

  • Join our community eventi81f1zhu5p09lfjjme7q7bv4uc0nknds
  • Click on this registration button39odfqmdcnoifbwv7whixibf9h3h5hcz
  • Tell us what you think about our programelfynxhg5ruljs9lnxn2ssnz4327dx1i
  • Let us know how we can help you
    djv8zwzs5a109q3vx6nzm9to9qu82455
  • Send in a public comment on a new billy2ioc54ac7orllgo0oxqcx9gnve1mxmb
  • Sign up for webinar/seminar/workshop76vsaow0q2ccifbjxwitzsiwu1964yz1
  • Spread the word to your friends about this event
    sp0qogjjxii4ubocieb38hh897uipbz8
  • Send us your pictures from the eventv7n6k7n14gncnpjnld3bg5winceur4xd
  • Organize a local event in solidarity
    eam4pdaaotxewntj6sidz63x39rtdxpi
  • Sign a petition
    d7kwid94oulbml5bgjhss5938ejc12s4
  • Pledge supportyq7ce4emvarkxyimij9i0t6wmjl5lwq9
  • Make a donationjrdasd15kqfb9cdx4jjsqz5pi66ho8qy
  • Join our art contestsvpe7ebdykkw65qa0qmuecv56c03nqk5
  • Volunteer to help0h10oflluf8h3zl5fhqgk8mld1v859fv
  • Tell us your story4ipyjo8l1verxvgg0z0psf3wsog3qmfk
  • Write a guest blog post70uwfxd38b1zq9t93ysyikipotiwrxwp
  • Help us out with ITid3z6m871x8kv8n02zhjwvdrjx04jwms
  • Help us translate stuff into another language3eqx1ev8qdebp4it5z9sm1ukyl3ym9lg
  • Request fliers and pass them outf8hial8u1zketmv230gv0cp5c73ow8t1
  • Visit our office to say helloncu584ikxc808yqe0qjyopy30dfter6r

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]yp27hbdo7fe2vxk4yrpj1hsmvzwimpvb

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.caq9jotnfal47kv9ykg34orsf00tolfq

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):xbepffgonq9eig8kj29cvvpmcomo9yfx

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.d5dfql2mt9fvim5pfcyu0ymy5phjbq5f

More related resources:eoeqs7uiib5cjop3jevd30uyknew0s34

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningscj4e3fujl8yij7uy2g31ngd5uykjtt1
  • [Training resources] for building online advocates, including templates and slidedecks0bpdn5w9bo5eepge0ku993t3e47klzcb
(original) View Español translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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