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Twenty tactics for creating engaging online content8l7ou6ctrfucob418g5allw12fs2u1wsTwenty tactics for creating engaging online content

(English → Español) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.9lj31jhmx90ptc8gdji5fe34f449jlxi

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”hlhy14rfg7qfjjj0jmgd3w9npnyrob3w

Here’s a bunch of engagement asks to consider using:l4meedwx54epdxeu44rmtk7g3til952k

  • Join our community eventyb66xobc8wj4vprqu35jenq0j0n05utt
  • Click on this registration button2ctnafydxc7dpl5kglyb5bpuhnqd8pt0
  • Tell us what you think about our programia9emegoxdvsx0zb7cf7gau0ls0decwm
  • Let us know how we can help you
    lsfcho3pmt11rwcntc7h6zbu0x3qz7da
  • Send in a public comment on a new billob2svx8pt96aka7ywti8enr5x35jjjdy
  • Sign up for webinar/seminar/workshopacpq9odqi7u2eo2rztshntpyb8qv4vc5
  • Spread the word to your friends about this event
    ig1uopnyejinthxmw2vkbpgwixl0mwpu
  • Send us your pictures from the eventywz4ion9e2o2jf9enbdh3om2m1u1sjsh
  • Organize a local event in solidarity
    7skpisz41lgeky06385t9aooiw4djxqh
  • Sign a petition
    ga1k0dae2j64b5b9rt3jfsu8afgv6nxc
  • Pledge support1a6id5xwrhtvmjo2davb5gs17l0prhwi
  • Make a donationafjnuopn5uzh2v2xsjzeuck0erwdrjsr
  • Join our art contestqcze557g5vnestepjayb4t7oje5ve6vv
  • Volunteer to helpzybil6z6jqbh7mrkyijwsoy37kizv7pl
  • Tell us your storyp2n51prwflgk4g4eu9nzykpjd8dnv8lb
  • Write a guest blog postfohrh803bfln1shrrz8klffzje8ruqx0
  • Help us out with ITemy1sq1xbysl9qu1j88iffl671jsjekn
  • Help us translate stuff into another languagezm3yoz6f0wgu3m7vm8i95l1hlplm38jt
  • Request fliers and pass them outazujw601t04wpl132rot0dwjys2uc78d
  • Visit our office to say hellovihhafnk0ya51gew5qyk81cudx45xipj

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]zjmx6os27eyfvd98rqrch8bns4qi1d7q

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.na6cc3iybl4nvd3ed0l2eackcovvumz7

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):dw1gs4ap7fs8b7yra9pn3oliju9jcocg

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.64ti10af71ywpfucurlsskop2uulzqpw

More related resources:aoggxafgezm51cqogaxkj9o2ijyzlm8m

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningqlx7qrxre0b2rr2yq1wzcrt8no8zsab8
  • [Training resources] for building online advocates, including templates and slidedecksrnvowxjigd23zpttsxsic9hmj2kgu11b
(original) View Español translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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