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Twenty tactics for creating engaging online contentkpt30ikaldr12vi2qv6ijhmvt1m8k65vTwenty tactics for creating engaging online content

(English → Deutsch) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.8j4p81ap7ysi7nrmo06gtqafr2ujykzw

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”r7yfcovelq0en83rhkqut4jpk4rmdmev

Here’s a bunch of engagement asks to consider using:u8mdqgiftoo5ymgl3ki3kbijhaczhiw1

  • Join our community event8xn68rfcexblhetzsiejnd13fhzed7mb
  • Click on this registration buttonbysml02c2vycsaosd0o9djzetm1pxi3y
  • Tell us what you think about our program12n82jc3hqmx84jns8sd1xquibevf2h7
  • Let us know how we can help you
    s5hcik4sc39inxwi7zvgoazsoz9hwkte
  • Send in a public comment on a new billvo4svt9bj0f9ytrbsg57wyx2k3baywsk
  • Sign up for webinar/seminar/workshopyp9892wb8y30s744vygg54dvz9vm18rq
  • Spread the word to your friends about this event
    k8eomc0cfeqrlkzxyx8pvat6veff3k8d
  • Send us your pictures from the eventnqkm0l5c4ueixgt9jx0yly9zsjir6d7j
  • Organize a local event in solidarity
    ghxfsbj0kjnqdal79ajnhv15riyc2j79
  • Sign a petition
    2ikv6lo19hbzoohicsbxpkhyo6j6nw7g
  • Pledge supportsmx0mmgrnuy2m0udrjfidx8wcuebnx36
  • Make a donationotgbmfdoq3l04s79zhtfghahaj19j4bx
  • Join our art contest49ekxevh8mrxcpkjqqsu9gxnfnb96re1
  • Volunteer to helphgyvy7sfbwxudzffhp7acjzpdcyplhnt
  • Tell us your storytapgpen14i3f0zsox8dc8tusqyyxcydw
  • Write a guest blog postje1k5gf90vriftnjchgye73pfmt2uzq3
  • Help us out with ITxl2vnrc6l4wyx30xkxudh94svbyhqoyd
  • Help us translate stuff into another language5pxilsmezhkjvfwaz6ghn4dq20u58qc3
  • Request fliers and pass them outvb9mjtwmvc7maqrmve12sz4np6orpqob
  • Visit our office to say hello4fl8zc6u97u77k4zr4nnyvdlwtjeo9ji

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]u1gvxeg252ibmwhu6uqq38mjkiw16seq

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.g2lbbnlkuhn2ysu5rc0zuekuhngcqldw

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):o6xfr6vs8ctndm7iok4liatancthqn94

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.ubjaxspci1igne32fdpeshmvxt4rhj81

More related resources:kfdfvchkev5klqgxultzfdvbl0zey239

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningb17jtvsat8bn0juarbfllqmrs6c1y3zz
  • [Training resources] for building online advocates, including templates and slidedeckswyh7qnxum9114ams3njgtignrnu7537s
(original) View Deutsch translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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