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Twenty tactics for creating engaging online contentrgyyky89p8d2ejyoi27yi8ff2xzex02fTwenty tactics for creating engaging online content

(English → Deutsch) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.wp4aiov8887qihnap2we9p99i2b26zms

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”aoelm2ca3o0xohx4h80lej6j7hfrd4ie

Here’s a bunch of engagement asks to consider using:v71jzuhta4nohdafl8au4p4ul5hlgg02

  • Join our community eventy8ozdl4thkbxbr496qklud2nisjejay8
  • Click on this registration buttons2fk4ahxa600xqzhm89opnx7dvj4aq6s
  • Tell us what you think about our program07a6kbr5o15ldkcc1hcse1o5k2wasa2j
  • Let us know how we can help you
    6yb388hkaqucv3615r7ib4q2553omjvj
  • Send in a public comment on a new billhaknzfcnltjwi309mswlpw340r3ee0km
  • Sign up for webinar/seminar/workshopb5urq4paeg7053dikbko37ypew3no1tp
  • Spread the word to your friends about this event
    w6h64dualdvqyg8tntuftvehsj5g8urv
  • Send us your pictures from the eventzp4405ztatjiaclnrbn6k2ctpoqat69j
  • Organize a local event in solidarity
    38r2vemth9793qfgcsxfs8a43ca4ei87
  • Sign a petition
    j57c6v44havnb5a8l1wu3pgs8ykmkntt
  • Pledge support6va3kk8byxn1gfbpc31f9rwlyei2v98r
  • Make a donation59reu9izb81qjd3ipg58vmsru0jg9tv4
  • Join our art contest7k9o49hx70494rpc0zeycnqxypduz9fw
  • Volunteer to helpk6hpuxmfs2lgv5pfugmr7gafh1ndites
  • Tell us your story3ve0cdlkj9okniv2hhfk4bqdrthx7jr0
  • Write a guest blog posto20vwiv37ogs0nbxfq00x63pgilkxy0c
  • Help us out with IThx9ynpqpi94d54novq63ayfrblk96wpe
  • Help us translate stuff into another languagen6tuumyl4gt3oohd0ijb8jh6fp9616jf
  • Request fliers and pass them out6y2uxp0qengvsedbkq9l9buwnfpfdl79
  • Visit our office to say hello15lmx0fnhf3sto8or65iudvx2luc8sx0

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]2yumi4za93qkfem4beuac57nsta3jp1b

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.kqk327jx1svuj40kd322vw2c018uclon

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):gflwkiyum2z92evg21yyxg3vgpur7red

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.o1d8z7um2bkaxldyufx0xb6e7fceyq3c

More related resources:en7dfqmug58dvx8tqo0l37fuvl7ixry2

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningxxgciu6hqcv5zn48av8vmyr13bnr86lw
  • [Training resources] for building online advocates, including templates and slidedeckss4h50nlet4ik0xzmibmso0sl10somct5
(original) View Deutsch translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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