SSC Toolbox Social Source Commons Blog

Nonprofit Tech, Tools and Social Media

A program of Aspiration 
Aspiration 

Twenty tactics for creating engaging online content8ph7x0bqmy6gniizsby7t5ngy3105eg3Twenty tactics for creating engaging online content

(English → Deutsch) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.zv5ty0hdysqb8poj48ajy65xwn9icky2

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”zjh01n2kdkx7nrz6f9bxykwp7p5lrmvh

Here’s a bunch of engagement asks to consider using:ter4bdxoo6mba9cfet00ddsalcouk543

  • Join our community event63set6u4ry98sj8b4rfyyxbc11bsyuuv
  • Click on this registration buttone74jr74t5aetpv260hzi3a1rp5ndeu6j
  • Tell us what you think about our programiqrymgrutq12j8fh3zs9tyhkltp7h65p
  • Let us know how we can help you
    3qfwi7ec0o7bu4saoh20jmxviyajk04d
  • Send in a public comment on a new billo92cwgjvq4v26i5m9zvaate7f4vv5vmk
  • Sign up for webinar/seminar/workshop2hl5erystvi07s100f97dvgrvt0b1kvu
  • Spread the word to your friends about this event
    nz9lsi3thbo9indtkf1yljvk9y2mleuz
  • Send us your pictures from the eventb9t0ggtpmidhjp8ippwp24gid2r2y660
  • Organize a local event in solidarity
    0s3wqy38iep0phg5wph70zu4pvwq4v5v
  • Sign a petition
    g8151xk1zxvefwsxnyg4bghabzoqaipg
  • Pledge supportmzl17usgl3jnfx4lsqbc9117e2v4mriz
  • Make a donation7iqz3lxgsj7w9thfdq33z7h0bpxy7lz5
  • Join our art contestgmkmjmpo6evzoncsag7p5lryzea3ondv
  • Volunteer to helpjnqkxwcpvu1900p3dghyw9paw1dfrhv1
  • Tell us your storya926dx4xr76ufckgsp3125yq3qq2riqs
  • Write a guest blog postidesagen5kuxcofb6fomp07n9w37q1kz
  • Help us out with IT9h9f8hod1wzir0a53nrpuvf3f1xbpjxo
  • Help us translate stuff into another languageq82akega4iqje34hjylk7czh7unto8q5
  • Request fliers and pass them out4tsqyfboffgu4ngrktyye9fithdn56kz
  • Visit our office to say hellodcrfaznivo18pkq0g2k3b9ototc5v1ly

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]urytrp31px8xxafc66xdts6ostpwm4f7

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.fdaf09a5k4a6nthryvvb5ypxzvv7elwk

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):bv8mkp2m2crzqtwkcnl7vpudldoqfngh

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.p4is4j5g1b4k72654kw0le2vu9sis087

More related resources:qf9a7m73bi8cuakl593a46xkky7q2edj

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningdaofchww9mdy1yfk06md141v16xargvv
  • [Training resources] for building online advocates, including templates and slidedeckshtueqr1fzkjpdute46emst07guimvtu2
(original) View Deutsch translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


Connect with SSC


RSS Feed  Twitter  Facebook

Aspiration Publications