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Twenty tactics for creating engaging online contentagcnp9iikwufrwx5h7h2k9p99gugpstqTwenty tactics for creating engaging online content

(English → Dansk) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.o8905dqux2sbsbx8yuv52h8jyqt8man0

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”ut132tag7jtea7yfb49clejjau8lyjcj

Here’s a bunch of engagement asks to consider using:5ss7f7aflf9i0rsnhyyn4vr4mqz4k9eg

  • Join our community eventfumebyujvl4xt33khao5359lkem69pbf
  • Click on this registration buttonqasg1gf0o9umglsgkib22e6ug8qtfhfw
  • Tell us what you think about our programm9k8mdv1jp4tk3jst6f857j33mazllsy
  • Let us know how we can help you
    llm8gdwf6cddmwt9vs9agtmvc4jexx78
  • Send in a public comment on a new bill49hg3izm3429jhnf6ubph8eo6oy0vjnp
  • Sign up for webinar/seminar/workshopa0jd9f7i7b9i2ih4bmoxgty3arnfqtzq
  • Spread the word to your friends about this event
    gs39yuffthyq3jttxe1odwi0vuub22s9
  • Send us your pictures from the eventkpuyvnlinj6m8smcbr6km7vfeve1t4l3
  • Organize a local event in solidarity
    dxps5ehol8xcn5wajmp90m53duu4pa4t
  • Sign a petition
    4fommgsy4omkvb7c7o5z53s3mun3tzrn
  • Pledge supportvxnimjl9nmua400xda3pcmh5xdzmzqyk
  • Make a donationj7oeaybnrtjinkcmikyya7120y61tzs2
  • Join our art contest2dkmemwc639fln6acmjdbmbwvk4ns4rk
  • Volunteer to help8431lim8ssfnlo0zyedl9ocsfmajmd1k
  • Tell us your story1hc4uqzc3e4qqnc7ex2n4g7cb8srvurm
  • Write a guest blog postazbhtbs54uuzgv5a3iiebzww49ma0ky1
  • Help us out with ITxqvdzpi17107hwzh8avmq1xtouaovb9j
  • Help us translate stuff into another languagegx8lmc384tp3ezb41uxi9ypl0f7atx70
  • Request fliers and pass them outmoris9a480ecf0nt6ma97j91mie7opi1
  • Visit our office to say helloaxtwzo01cplky1y0se5z5lby73lmigcj

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]h7dtn38xgwatzltpfpjq47ddbosjd9ok

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.2m5hkwwiax074tlqsjomu08at6u83ayw

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):lsi761z7p7plkxxe4381vwiln9rujefv

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.a8b2g9wdsl16yf7eeljm6dnvnhhvmo0m

More related resources:tw6s2ez27d8lw0jj85miorxng1ez1syk

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningm9xdt2co0gw5izvr65rk219pb4d6sqn4
  • [Training resources] for building online advocates, including templates and slidedeckszu3euxsnqb4qcmov6gin588vd6zzu4pk
(original) View Dansk translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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