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Twenty tactics for creating engaging online contentx83q2ewrd81ixcij5xg3a1s0ex9zi0t5Twenty tactics for creating engaging online content

(English → Dansk) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.2693qe4mc7hc8rtcsq2w1njy84ie87b0

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”3c4buj7brz7roc504s5tl2brkpg17bs0

Here’s a bunch of engagement asks to consider using:ov99qaubyxuizpitprx2s88kgthu84qn

  • Join our community eventfz3dot41ua03w1d63i0ny3hinzch8n3d
  • Click on this registration button5lxi3cvrq456bv8i0ql8lg8fbn7375f2
  • Tell us what you think about our programql3yz30ax2tx5r3ulqehumo98tsxa0xr
  • Let us know how we can help you
    cm8evdot40zpzngnpqo9lb5k5huavvfy
  • Send in a public comment on a new billk8k0twgj0dnsezcilyau97e0tnqxves6
  • Sign up for webinar/seminar/workshopbcfnrxq9e8aect7vipdyfkngiul2vx5w
  • Spread the word to your friends about this event
    wd2256v9l6ymn6kol6675q39ez5dfr42
  • Send us your pictures from the eventcb0ugovllp4kemwhdy5myq9gkmxx4xq7
  • Organize a local event in solidarity
    1gozo4ljuhdxp0oda2vzexqz9k36mvvd
  • Sign a petition
    txvm02f0oklackqz5yk288w5fpzl6dgp
  • Pledge supportb9zudyqthuh4prbdln9460iavcdvlsnn
  • Make a donationsb7mqf69bch6751g47t9mqzt4jgc5c1o
  • Join our art contest8d1guc61l3g4xew6b93eokrm72czqw5o
  • Volunteer to helpa8wklyw03yhw9u6mhtbpmjiuwbxx7co7
  • Tell us your storyjw40ynxj8irn9titpa72knl6p4kkrka0
  • Write a guest blog postf3o2zblezy1d3z63uuxh9d4lcfcupuav
  • Help us out with ITgrjslyo3eq8rjk085vhdsqvv5z8g5x7b
  • Help us translate stuff into another languageovvejhgt93vugwd32lkgx3mab42kmfj0
  • Request fliers and pass them out754v43ig1ai424r03tr8gdghjcibxtou
  • Visit our office to say hellov0k19ypa0v58as5iz9auwumuj3rvnxp8

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]qp3u9rmpl5snbk0ep7o9zw5ehaeb1mgh

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.mw45s21nofx2buwax6l7kypgxh1qebor

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):9skbxyqzn0jo1iars4ls0wuse79amwpm

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.ppfap3bc7fn1qbrow0yn5wt13vpsjh4z

More related resources:q06996dzh4atcj4mf7ox555qb34jtdra

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningqse9urfm9bf3ya0jhfv66ehf1t2a4adl
  • [Training resources] for building online advocates, including templates and slidedeckszervas7cn5kovlvew5grbr8dpgxelaqb
(original) View Dansk translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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