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Twenty tactics for creating engaging online contentgoav2p8cthhodypkdi8gqpazubwxdpbkTwenty tactics for creating engaging online content

(English → Dansk) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.80s6oczp1lpxv8690hm6e418lxj00g9y

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”txju3m59d4xbhyzadbq1mewm2x27pgi9

Here’s a bunch of engagement asks to consider using:xg7aheaa2k3kbuumgb1bu3dg035jbtiy

  • Join our community eventizcrdnft9irt587x2bullabsx98we6in
  • Click on this registration buttonj57gzsii6ay72bikdcvy352k8blhbqxl
  • Tell us what you think about our programkbko3flp3k54iecq6exdm1cvkd039udk
  • Let us know how we can help you
    15m7xfmlq6eo17n881sxyoxntva047tv
  • Send in a public comment on a new billhz77ayngvs47kzxp9m3grrzf1cive16m
  • Sign up for webinar/seminar/workshopya9pnz6cifvr3aqpbqgi2d27bc9s8wlw
  • Spread the word to your friends about this event
    w4b7hi7p51mt531puua2dini2c1o291p
  • Send us your pictures from the eventqdo0rqlvl8c0kfan27s9qeem0ryqgw0w
  • Organize a local event in solidarity
    oprj49mrqc3k38lnltmbk0gwrr75rqx6
  • Sign a petition
    9peg00rrxsrtflyy6beksox7nw9hclwc
  • Pledge supportd8jed9dsmqekqhs9ss6ticd022baeedi
  • Make a donationluwjta60i3koob6mo1awo84yqqpxwyq8
  • Join our art contestcyq5scyqegq93n1hlreiumdffx23wzmy
  • Volunteer to helpk2k9pv7xaadu0geuzzzlzylul2w6uhg5
  • Tell us your storytoxwoezo6njxxbr7w8k6ncdaa9acd0cw
  • Write a guest blog postep2cj5m6ukoo96mizpufv0al6wbnfbaj
  • Help us out with IT4twyzowerxuso0hveyg11v21ukpawdor
  • Help us translate stuff into another languagedfqlxq64mazv3uu7a614pqsg18jedvig
  • Request fliers and pass them outjoahlne09zommd7efyeuncuwmb9bqocz
  • Visit our office to say hello9sn31o6qmcbo1p1rcozfa6lbah3f7667

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]0alyj8hi5a1frvcbirfng69u20ffcec2

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.tnu2agumheq0ed7kzsmqdzmfynxo4elo

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):9ksb3xuxyxewmtku8j35ng9l3rp7aio9

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.uzhqzd4lcckrpfhigjmz8rzl6tew9itu

More related resources:llucffetqp7un9cdvsq3dnqju0rjrjo2

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningbp6gdyo142dx2l789it6j0ygio358j1a
  • [Training resources] for building online advocates, including templates and slidedecksd95f0mssoxmgajg3uwq7215uglhncuaf
(original) View Dansk translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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