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Twenty tactics for creating engaging online contentmjs53l1txv4rh1qszqyty8yzzpjt073dTwenty tactics for creating engaging online content

(English → Afrikaans) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.3cv1ibfocphawf1u6ovf9kt6m31cushn

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”tms0fzytj37cfrzbq5x6vyn125ifwqff

Here’s a bunch of engagement asks to consider using:q8w5fcjjx9m4uno36kk1fel0o8rqpvv5

  • Join our community eventgy95ode8ls88bmk9cpbsd7iyy5r1jwtp
  • Click on this registration buttonafolowqprsqm3z9ocxmteg2rru69u1ku
  • Tell us what you think about our programemor5tgwv0lacyynqzhz6jswi25qdhih
  • Let us know how we can help you
    cg89itzaimbtdqqma3b1y4d581w3obwr
  • Send in a public comment on a new billteo1bth3ioirl63xkdtgs41deo7ndi0x
  • Sign up for webinar/seminar/workshopg9m6g6ofh9mubcyeeab1p255vww62jz9
  • Spread the word to your friends about this event
    hju6jr8k9gqmx2cbgz0tqbzd34cxvym2
  • Send us your pictures from the eventcqwykk5zc7ejguq7ogw8bejxjtzuq6dt
  • Organize a local event in solidarity
    8yfrkw2wxz1hz4l4wftoey30h0ms5v43
  • Sign a petition
    gjswixc4bcokwgzztnw92bcxoozxmwzt
  • Pledge supportcqtp08r2d4thequd13sonddilcmu0l72
  • Make a donationi4ru53ywdpg34wque1bs3c0cl3ve76qg
  • Join our art contest5h6iaz58cbk7ck4trzuejt553t3yx9rt
  • Volunteer to helptcm6gct2sepskriameu0g9sz22bh4c9o
  • Tell us your storycnu50feplltkozeq542rh046a9rqf8wh
  • Write a guest blog postuflnljgtvsycb7ao7b9j0shv0z7h85jt
  • Help us out with IT0ajtqw5oue3gjdo52ra5g9m7iqf1gqj6
  • Help us translate stuff into another language1krsbhoa4k7p5322myhfyige7fdr8m6z
  • Request fliers and pass them out6gpggvd4koutcrgjgvzivgkp652afo5c
  • Visit our office to say hellonv5psudxl70q37buq5zx7g8xcadc4dah

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]n5vouxfkcvmz6x69rcoo76k2jhajdpdr

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.e9qbay7a8qslm9jmokrav2b17o5pd98h

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):w2gsv1rf0xxuqhx18rz1vt58xvlfo5vb

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.pwn33w83vfjvbuexjyj2lmuddj85pkf4

More related resources:gizq1git9sph9oragp569z3bkq4s7lbd

  • [ Video] overview of how to be a certified boss in online advocacy and campaigninggappl12y1gtqdwmphecx98fz9fjjhzfn
  • [Training resources] for building online advocates, including templates and slidedecksbh9imchv4qyndoilpc8cusy1735gcone
(original) View Afrikaans translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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