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Twenty tactics for creating engaging online content0pcgcsoho9adbsglmvhsv6ezmpgi99t0Twenty tactics for creating engaging online content

(English → Afrikaans) View original
Translators:

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.lsntqtxlfyqtpsuedwr6s1ahxupqm54x

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”mg0jcg0ac8x74vo16yc3ax1s9f4ukr2w

Here’s a bunch of engagement asks to consider using:pz5z7p4sj6lygq0crx4bi3h35265m2j1

  • Join our community event26ps8jkq4yqwhje9zwi9mojn3rb30sst
  • Click on this registration buttontajf6kbg0tvzed9lem4urjslsxoqit51
  • Tell us what you think about our programz23bczjcm0k8felbjxzl8mc1v0dnv3zk
  • Let us know how we can help you
    kl8r887vtyqh9symmfadgttctpz0yyh9
  • Send in a public comment on a new billii60jp6osgwwgpaddn8989f0esph3kic
  • Sign up for webinar/seminar/workshopm1cgfgtpie2nalo7z61izgeuugtcofj1
  • Spread the word to your friends about this event
    cnolv0lfw9q87xj2vwml5t5rim5ynydq
  • Send us your pictures from the event5hxo47y07dwbuwvstws60lhtd84ofwlb
  • Organize a local event in solidarity
    v35wqg6d1hur74k5l4qllagdrw30l3t7
  • Sign a petition
    e9zmuk92yqj547dae5ah36o5kyy31n85
  • Pledge supportha5k8uw2noowx283y528bcmyy3iflhps
  • Make a donationqwz76vosjjuzdf3gewouh8ee5ae2ljk1
  • Join our art contest1r8af2jeu512hwy7ufuxv0rz1ewbd0t4
  • Volunteer to help9v2wv3b4qi65fqb1r5y0iv0e7k8xc0nc
  • Tell us your story0zf1bn3c4db9u26end1369rudr4ku21k
  • Write a guest blog postd6ytby0rp4z6cujsduxi9bsebxqh8q9b
  • Help us out with ITjx0q0v8obtnwvvvhims9pectwixe2ikc
  • Help us translate stuff into another languages1uuge0dp6b0sprueuvuvrlrl6aj11xj
  • Request fliers and pass them outqzb49v0p7pzxj5lm6mvror9gqblkqpj6
  • Visit our office to say hellojbko0kva0bn0n4gc4m1c113ilxk9znq8

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]4c74eb0bpqb8yhsn7mt39pjah2m3jzpe

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.73jbnn7aowsonje64kbju4hir2f7lwxi

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):5izky46l6xy3cyqyetrx4l4od76pr00m

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.hxmcc5r0ksc56sypsw8zue0oqr6ed7bk

More related resources:71ghaojqy5h8lmt27mc30r94fy2jdqoa

  • [ Video] overview of how to be a certified boss in online advocacy and campaigningnhwq3n1jyon5b1obgetzbqetk2t2iv9w
  • [Training resources] for building online advocates, including templates and slidedecksu53dt4si7gfj5yyqv11vrgeu9j0cjdw3
(original) View Afrikaans translation

Do you ever find yourself asking “What’s the point of it all?” when creating content for the vast universe of the web? Don’t let your content fizzle out. Instead, consider using engagement asks to get your audience involved in the work you’re writing about.

‘Cause its not always about you. Organizing is about encouraging people to find their own passions and contributions in social change work. Next time you draft a newsletter, tweet, or blog, place activists at the center of your online organizing model and ask: “How can I get them involved?”

Here’s a bunch of engagement asks to consider using:

  • Join our community event
  • Click on this registration button
  • Tell us what you think about our program
  • Let us know how we can help you
  • Send in a public comment on a new bill
  • Sign up for webinar/seminar/workshop
  • Spread the word to your friends about this event
  • Send us your pictures from the event
  • Organize a local event in solidarity
  • Sign a petition
  • Pledge support
  • Make a donation
  • Join our art contest
  • Volunteer to help
  • Tell us your story
  • Write a guest blog post
  • Help us out with IT
  • Help us translate stuff into another language
  • Request fliers and pass them out
  • Visit our office to say hello

[Caution: using all 20 asks in one email is not likely to lead to ultimate engagement.]

Remember, behind every computer screen, social media follow, and email subscription is an individual person—not a faceless mass of “people”—who may just be waiting for the chance to help grow the mission of your organization or movement. Give them the option to.

If you want some examples of engaging content, check out and subscribe to these awesome folks. Their communication stuff helped inspire the list (thanks y’all):

What’s been your experience in engaging people online? Any questions or suggestions for this list? Get in touch; I want to hear from you! comms@aspirationtech.org.

More related resources:

  • [ Video] overview of how to be a certified boss in online advocacy and campaigning
  • [Training resources] for building online advocates, including templates and slidedecks


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