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Pain, Passion, Fame, and Funf4gd6fi4lne1dllog350tbemm6lhnbfsPain, Passion, Fame, and Fun

(English → 中文) View original
Translators:

Have you been thinking about how to get people to care about the information you are putting online?xx9fvcia7cijj0ghpvxy6wx4x9uhy4nm

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.jc1lrmodjv8f59q0281cw6a1x9d555ff

Of course, this is easier said than done.sciz9pholug5wgklrt0337h38tq6benu

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.y3jdfm72605vehvrvlusi9ihsdwknmeb

What do we mean by that? Let me tell you.rgbyotkoz4ugjhq0cm1eekd2ozetf4nx

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:d0b7ec0idunvdkgj91ezop76vni4uxhy

Pain11iifbi4pwmcuo7otvw1pyob31a8304v Pain11iifbi4pwmcuo7otvw1pyob31a8304v is motivation. What causes your people pain? and; what encourages them through their struggle?
Passion6pim7d3rw1ttsz3d5nlab045bccfhg3e Passion6pim7d3rw1ttsz3d5nlab045bccfhg3e drives the work. Tap into your people that care about what you care about.
Famet5kufl6qgqnavtes6kpgwapgpf2mte3c Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.6r8dyg486ldupype6eg0iz64qh6fcan9
Funarvuc7r8v1j41c27sw8a864x6nrrg5ng Celebrate your work! Convey the joy and emotion in what you’re doing.g5thh2ylc5n79jy7nureo4rrndzt585b

PAINgf1z26074uazv9u46jy5od4gdlfky4s4


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?umlrkzfmolfwvipiwzu29fn0arjgbazv

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.ptm23ac2rdkuwslemg8iuz62qypw70qn

PASSION6rkcerudae8r48yoepqxozcrel0ywocs


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.jymne29avodo5itk4o4u91vuu95v9e3j

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Famet5kufl6qgqnavtes6kpgwapgpf2mte3c

FAMEn9i2dfygus67l42urv4d0z6cgn5g5m7j


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?edu6bg86qnca0yxpol8ynvxsnt03nn2r

    Use Famet5kufl6qgqnavtes6kpgwapgpf2mte3c to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.aumhwvp8l4lznyoif9c59otkbqlrc9fc
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.s4cygg8uus8r962gggie9fnqie0h341m
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.bw3x1jah4zd0dexv0nq697zx8my7eiof

FUNmd89974iszzy7icwpck4nvfeheh3jt3v


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.uz2e7qwqoc4j4c7932n7sq6tnkb7ibx2

People want to join movements that look like they are having fun.3h1r6api7scru10br5lxgpbvfk57m13f

Value Delivery is Keyl998rwrnhzz1z9ertua7hh6k6algxfq9

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.m1i8uzbsro4b3zs7vjizirirvi1p8cvl

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.nb87flvfjcr2ppo5wr780icy3qzfj8iw

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.nlzohof1tjvctx1kfxwi0r6ntfentl37

How do you motivate your people? What really gets them interested?1aizihugeb09upfy6wbflbqpr4137tcz

We’d love to hear more ideas!1lrgk2e36zn1gfaw730omkkeybhtz7gr

(original) View 中文 translation

Have you been thinking about how to get people to care about the information you are putting online?

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.

Of course, this is easier said than done.

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.

What do we mean by that? Let me tell you.

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:

Pain Pain is motivation. What causes your people pain? and; what encourages them through their struggle?
Passion Passion drives the work. Tap into your people that care about what you care about.
Fame Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.
Fun Celebrate your work! Convey the joy and emotion in what you’re doing.

PAIN


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.

PASSION


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Fame…

FAME


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?

    Use Fame to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.

FUN


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.

People want to join movements that look like they are having fun.

Value Delivery is Key

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.

How do you motivate your people? What really gets them interested?

We’d love to hear more ideas!



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