SSC Toolbox Social Source Commons Blog

Nonprofit Tech, Tools and Social Media

A program of Aspiration 
Aspiration 

Pain, Passion, Fame, and Funheumhvca3vcdwnrtkmahem3twy3qc0akPain, Passion, Fame, and Fun

(English → हिन्दी) View original
Translators:

Have you been thinking about how to get people to care about the information you are putting online?0uqdmr159iibvwlow18g1a14czw7fl55

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.w0qvxdkl81cs9nexno6id9ummo03naq9

Of course, this is easier said than done.f093x8tjwph1lioa18hhhvbxs94f6tgb

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.euycxzhcrp2r0rx0ki6wya6dlv4ihm1m

What do we mean by that? Let me tell you.2li93wprvw80isro7ajmedqaohbeuwcm

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:nm5ph5u9kue9c63i9stvmj63lld8eqbr

Painowdojqewc0j0gezxbz0n5a1abtsh74yl Painowdojqewc0j0gezxbz0n5a1abtsh74yl is motivation. What causes your people pain? and; what encourages them through their struggle?
Passionh5r0uzs2aqaqwq9v1cjc0pafss9klazt Passionh5r0uzs2aqaqwq9v1cjc0pafss9klazt drives the work. Tap into your people that care about what you care about.
Famejpqghnwucl1rn71rmrge2qzuqqn17kqg Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.t2hjqc9fmppbr6dh2rmgxibvks38x0wh
Fun26bo6e1njkdx60qcziqklv2trhhdyksq Celebrate your work! Convey the joy and emotion in what you’re doing.d12rx3erc6kitzllf1w5z6fd44hm710b

PAINm4fvdmohqj7l8tyxu9iq41pttsu9pkd1


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?u4vqupzr9zfbyir00cgysjcultnruaje

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.akbznoy28z3q6flra2eukiz07fwrhe4i

PASSIONjo54479smc9tl9h4ptig8wrywlaehxzq


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.ra0qj8i007ew03bhl1liv8hv1qm0fftx

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Famejpqghnwucl1rn71rmrge2qzuqqn17kqg

FAMElfzbvjf930p99t2nlszetbp663kh1u7c


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?erqv4qsdwlwuwseejsngolj70p2psaww

    Use Famejpqghnwucl1rn71rmrge2qzuqqn17kqg to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.ycqcawe4ghnvmq6rnp20plq3y4fovlnj
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.gmybu0gr86smrg176w9rpvksocdxoyau
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.heptxlidicxevpf473hj84eze1b6gdxo

FUN59mh2yp8hy1ildt4lji463jbvsj8oyfj


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.5gh663swwqqe0ynrekj1oha47cfbl1vh

People want to join movements that look like they are having fun.o8q6roc1oxvo4617fa9s785tf2d2xxib

Value Delivery is Keyul5ue2jdn00sccx6a79wnpsneal3m0i6

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.cdwtznlifpm1y2t3cezong4b4z1uwemz

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.vo4ak8nn7v9t3s6jdm6x67y1cpzkpsrb

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.wgds4b7rh2ekp0kgftdpoys7jxwth6v4

How do you motivate your people? What really gets them interested?rne355mpkc1i8bgv5sa5ajut0429wxne

We’d love to hear more ideas!v6101e979sprjotoqrkdi7alw94lz84k

(original) View हिन्दी translation

Have you been thinking about how to get people to care about the information you are putting online?

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.

Of course, this is easier said than done.

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.

What do we mean by that? Let me tell you.

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:

Pain Pain is motivation. What causes your people pain? and; what encourages them through their struggle?
Passion Passion drives the work. Tap into your people that care about what you care about.
Fame Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.
Fun Celebrate your work! Convey the joy and emotion in what you’re doing.

PAIN


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.

PASSION


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Fame…

FAME


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?

    Use Fame to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.

FUN


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.

People want to join movements that look like they are having fun.

Value Delivery is Key

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.

How do you motivate your people? What really gets them interested?

We’d love to hear more ideas!



Connect with SSC


RSS Feed  Twitter  Facebook

Aspiration Publications