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Pain, Passion, Fame, and Funs45q59hq2xb4wpfpztif2txxyem1t3xbPain, Passion, Fame, and Fun

(English → Español) View original
Translators:

Have you been thinking about how to get people to care about the information you are putting online?qixg0ei3oedd18m1sayoplmt1cva4jbk

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.wrhcpt80sl242rzpx2tw56n9mfl7yb5k

Of course, this is easier said than done.zsna2ku0z18vdnt10j4nvu3ji24114mq

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.fp3jwjvuh2wallobabl26c98opx2pa8v

What do we mean by that? Let me tell you.lhng2gl8l9l14m0iflybnxtorsmz231e

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:9u0kbm94lhu1bpoi93vbivl2vxorg7sg

Paindjsn7v2hik4ta60am6pav2apzf72thhx Paindjsn7v2hik4ta60am6pav2apzf72thhx is motivation. What causes your people pain? and; what encourages them through their struggle?
Passionbjonpp342b0c42h6mcvx4s96j92a1tr3 Passionbjonpp342b0c42h6mcvx4s96j92a1tr3 drives the work. Tap into your people that care about what you care about.
Fameuv5mrwhoo8cm88qlth5t6aee219sve7f Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.u0bshnegiz05ymyggs4f9fzfyppjjkh4
Funsfr1a4e9hz6161tp81ltjemlksyi6o1p Celebrate your work! Convey the joy and emotion in what you’re doing.gtopxzl3g3a5w777lylehc9ejjo2vr12

PAIN464d3vsfx7x9mel6gx41gtwr1sf4ld2g


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?sj20q8zresjvc2h5scm4d91k0h55afks

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.sub0bcjw6h65gad3cjuww1er9qlf4u8n

PASSIONy78ngp8852a86y927zuzchi38gbxae7z


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.hzz50sauxrfis6n096krcrdaynr63tca

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Fameuv5mrwhoo8cm88qlth5t6aee219sve7f

FAMEtmypu3p3ikqu1ed6rwx49bkjjh7n6o7p


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?6tz0celiltva1682zvb1tcllyob21dwx

    Use Fameuv5mrwhoo8cm88qlth5t6aee219sve7f to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.uhon2cvzu45ne2izvi2es33m6mid2d2n
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.vremnye4ms9eisdew7q6sbebdbflc8ox
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.wx9cr3zt1kytfvpk8rt2tqol7etpatmw

FUNep0ucojxb93l1llz9y0utzitx3rg3q98


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.8k9flvwjmda5o3f8qzow7rvcs7rocoga

People want to join movements that look like they are having fun.i0v9aiqlswe3z7cqenivkfttkhajggdp

Value Delivery is Key6wtxgwxxr0j7qw8qal1h1ey528j3o2el

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.76kwizz1jonhc445bs88j5aurfgbyyiw

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.ujz25covz9rk19hm5p8bykw5q45tnzh7

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.8q1do6ltl1xik2v1w6nrj6hqpubakqrj

How do you motivate your people? What really gets them interested?4xk6oh0qobkxlcrx4n1648isn1y8gf0a

We’d love to hear more ideas!9a0cbu725xojb0nwhlksko5449prn00n

(original) View Español translation

Have you been thinking about how to get people to care about the information you are putting online?

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.

Of course, this is easier said than done.

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.

What do we mean by that? Let me tell you.

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:

Pain Pain is motivation. What causes your people pain? and; what encourages them through their struggle?
Passion Passion drives the work. Tap into your people that care about what you care about.
Fame Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.
Fun Celebrate your work! Convey the joy and emotion in what you’re doing.

PAIN


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.

PASSION


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Fame…

FAME


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?

    Use Fame to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.

FUN


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.

People want to join movements that look like they are having fun.

Value Delivery is Key

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.

How do you motivate your people? What really gets them interested?

We’d love to hear more ideas!



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