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Pain, Passion, Fame, and Funt1plbuajdirkg7m78cqo1hihi5ws6ohpPain, Passion, Fame, and Fun

(English → Deutsch) View original
Translators:

Have you been thinking about how to get people to care about the information you are putting online?9heibc1r3s1ca2p2zvhejs7umkpjcchc

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.an9qxz4gjk888nj8tfjs2ph5y5motyfu

Of course, this is easier said than done.miit66h3cofbv5ezagqeyivqca5x3gog

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.hl6u81xkjjmdoapkrrgx05avua86lt6t

What do we mean by that? Let me tell you.tgxxh8aov5byts2tqs51fyox9f8fwbff

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:1krkfr2er0gjqlfo4irm2uxdxl32vbsm

Pain9omodac44u3nnxa018cpqp5s39fouc4u Pain9omodac44u3nnxa018cpqp5s39fouc4u is motivation. What causes your people pain? and; what encourages them through their struggle?
Passiondyhlt5j93zen3ji9nxt7y4fap3f871pa Passiondyhlt5j93zen3ji9nxt7y4fap3f871pa drives the work. Tap into your people that care about what you care about.
Fame2wwq4puumgaa15om3rrcx491491r0x0t Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.b08c2q32isfvyzjgizbflyzyaxwvhgui
Fun67a5210z3k2bh9fvqgqdo11j941cd53a Celebrate your work! Convey the joy and emotion in what you’re doing.sqflgso0ai8kb5s6by1mfq0coa46gilz

PAINnfheym3ydae0cxnkjfxkisjfmh93c8uq


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?14i6gxhdgk1xcpiyrvbzlc3h15wj8xkz

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.013d2ff4p73aubbwfia3fg07djkhxddn

PASSIONhc9g0jmdsc9jao795asw244s90o3uiq2


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.hpr484xjto0mdy2ws6uowd6txukwvxd3

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Fame2wwq4puumgaa15om3rrcx491491r0x0t

FAMEqb32md853t32h1fahnlznhjjv9e6s258


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?cdwdxs5139q37ujyjhr8hneyp3azwnry

    Use Fame2wwq4puumgaa15om3rrcx491491r0x0t to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.ymnt96u72h4tg8y1z3oj6hmmq1dyi647
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.bto3rhr45rrqgztf712yr1n6n70devcg
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.ho49fuyhmdeco6pe2z327ha0ny8f3ydb

FUNan8m4iaiadisismfr5x0ln8ge8raqqrq


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.bxhl7lc52kn1mi0vbd4a3fkonxpj15x2

People want to join movements that look like they are having fun.yafrcz1hj695coeuna5d1vph45f2q7xf

Value Delivery is Key9r1lk4dipov3nbauchgte05gdxgfcztc

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.f4hrphkd6ai7vhoupxzfvhssvnpzkkcp

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.qh8cg6eyhw69hg025x5iq94bp856s009

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.r9ztiaz39lt147ei7mcaq0hjyh4f4xol

How do you motivate your people? What really gets them interested?4g0m1lv0ccyhnhaeflr7blilword0meu

We’d love to hear more ideas!nqrl3of53j2q9onbysgguccs3dols005

(original) View Deutsch translation

Have you been thinking about how to get people to care about the information you are putting online?

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.

Of course, this is easier said than done.

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.

What do we mean by that? Let me tell you.

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:

Pain Pain is motivation. What causes your people pain? and; what encourages them through their struggle?
Passion Passion drives the work. Tap into your people that care about what you care about.
Fame Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.
Fun Celebrate your work! Convey the joy and emotion in what you’re doing.

PAIN


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.

PASSION


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Fame…

FAME


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?

    Use Fame to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.

FUN


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.

People want to join movements that look like they are having fun.

Value Delivery is Key

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.

How do you motivate your people? What really gets them interested?

We’d love to hear more ideas!



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