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Pain, Passion, Fame, and Fun8uj89siore731zwfg2x7nm7phf7qt6vrPain, Passion, Fame, and Fun

(English → Deutsch) View original
Translators:

Have you been thinking about how to get people to care about the information you are putting online?1pkqq7v5a5t4ob6qxofsdrgbzbqdfv97

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.5xdd7g0056n11y8m345iu7ht11tw0n2v

Of course, this is easier said than done.6ml3o6k4549504z8nuln2aczks46uwbq

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.qr44zmt5xca4jyqhdhd41o84b4w1p8y6

What do we mean by that? Let me tell you.m9wwkjs7aakt6gibmnzt4i4wzj0qeuur

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:iyyplcpmd2p9pqw7v4w8q25hx8n6skl1

Pain0q66nf8958c0agr4wtlhpthnmfkv2xot Pain0q66nf8958c0agr4wtlhpthnmfkv2xot is motivation. What causes your people pain? and; what encourages them through their struggle?
Passioncyjiyonxlgl78t134om7489tme1zhl7k Passioncyjiyonxlgl78t134om7489tme1zhl7k drives the work. Tap into your people that care about what you care about.
Famev10hlv975tu9zrtg7lj8nry7jtxgleh6 Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.1ey4q8ximfyupfpfk0ju2p2jj1misyhj
Funpreswm4dli3yfllwxy2yjoqd1sdk0k0f Celebrate your work! Convey the joy and emotion in what you’re doing.c5by1ztp24pk4rhvae2jg4co00l3o4zr

PAINii946ci11pc6ugvc5b2nekh0hqb4e7im


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?1sh39y2otwhgzorspjafxcc7qy9wp4ng

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.4t5147p6ic5pak4ma1kon0si4mu7symm

PASSIONso2792eigy9s0q02mg2a2yft3t18yimg


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.84iy3jethhf786vdx827ey31rhca67q4

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Famev10hlv975tu9zrtg7lj8nry7jtxgleh6

FAMEhi3246q6n08ksq4nvnv2l366nvn6g49o


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?v75d4h538aciszzjl4rz55pqljslbbgw

    Use Famev10hlv975tu9zrtg7lj8nry7jtxgleh6 to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.roe57d4528moxzqvurvo8glh8xcqhwby
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.9h54szoscf9yj7mbwhky9qfoynahbaga
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.n66xas3pxpwdkhzp4fgduay8euxx6zok

FUNbjm3fnajwajza6vohdzzsr4kd26gw37x


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.685wfyoyz2nwafr27bvedt5mb9sw9rf5

People want to join movements that look like they are having fun.ul32lcebyos1im5jkse0bsaztijyzvzk

Value Delivery is Key5kqwahqu46eguqj2qg7gox8fkr2s3ncy

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.vo2iq0h2i1jj82we56ajuaycqwww2npn

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.go7yl9m2pyps2x9qqnla2ywn52g8mhot

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.zhyyodp7h6ck76n6adb2l8rdvax0gwu6

How do you motivate your people? What really gets them interested?uoz876lnkxzi7gjk0uphoabfbhkfu3kf

We’d love to hear more ideas!dy8qa959cmmru6eh1jwr625mjo05mzoq

(original) View Deutsch translation

Have you been thinking about how to get people to care about the information you are putting online?

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.

Of course, this is easier said than done.

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.

What do we mean by that? Let me tell you.

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:

Pain Pain is motivation. What causes your people pain? and; what encourages them through their struggle?
Passion Passion drives the work. Tap into your people that care about what you care about.
Fame Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.
Fun Celebrate your work! Convey the joy and emotion in what you’re doing.

PAIN


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.

PASSION


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Fame…

FAME


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?

    Use Fame to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.

FUN


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.

People want to join movements that look like they are having fun.

Value Delivery is Key

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.

How do you motivate your people? What really gets them interested?

We’d love to hear more ideas!



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