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Pain, Passion, Fame, and Funuecxmhr1d1phpfvkmsx5v29n08nx9jruPain, Passion, Fame, and Fun

(English → Dansk) View original
Translators:

Have you been thinking about how to get people to care about the information you are putting online?ljhjmzfoouqca304f7qzzlq3fruxg68r

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.ewq4v6aazhxfelvdwqxkdd4nted586gc

Of course, this is easier said than done.zxdkrfftoek68zqoz8ptlj2gpjfgszfi

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.ky1zmo2bvc8xjckh27z2cp0rl6zavbe6

What do we mean by that? Let me tell you.oh6g0f7c2aeod8gbn7at2wglju25y6wd

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:wki2gzz2g519aktnkfve8r7i70e9xoqk

Painfvrjj2jpqco1fa734n269jk8x8vi9lde Painfvrjj2jpqco1fa734n269jk8x8vi9lde is motivation. What causes your people pain? and; what encourages them through their struggle?
Passionbujt4gir3sg8kagxdboduvxhl4x6xp8z Passionbujt4gir3sg8kagxdboduvxhl4x6xp8z drives the work. Tap into your people that care about what you care about.
Fame5dnmhaf1boc7ldmtmdwc81jb9abi4qe0 Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.02oxz3cgexz444h7utarb22d7ggwzx3q
Fun1ueek7elom3e8uvme10jbuw3f6ensbqk Celebrate your work! Convey the joy and emotion in what you’re doing.k4nw5syqgb85v382g8ptu4rs5wue38de

PAINxtop5lvnj3e3dv4g67mqf6bvl3iu0gmo


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?b0qhneakmc0iwmhuv50n08ce0r49dmce

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.1mk43yks0po3bgu7sdl863lc7xzeun7m

PASSION2wb36j4xsebvx78nc3ti6vxjfoxnnkcg


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.5fyj2s9ghczm923yfl3rx1evub0h8eu4

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Fame5dnmhaf1boc7ldmtmdwc81jb9abi4qe0

FAMEvg8fgv1vgtenp8h9u3kifdke9elme1hz


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?v9k2gnizfnoz8t5tdlaxxk0dzax9tb6f

    Use Fame5dnmhaf1boc7ldmtmdwc81jb9abi4qe0 to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.1uwqrxhk2039400jjcgjvyj1tms2z8tq
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.oawjm8cy46dg6ae9id2ycqgg6pzqyjdc
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.nx8uetfihs4go0kdbdt5glgq88te5xsj

FUN3vo37sxtytadexw424s282lvuckwb2u4


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.948ie7nql0hlxhrt7e5bpnnbgfsbou6o

People want to join movements that look like they are having fun.aeyhyt7uc7ld1o4r83u2pwzz5m6jy8ay

Value Delivery is Keyquw9as75cp9srmh10cbhiv469rg2mdv2

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.yy9d8thd82fvoguvxlx269wmyxu7lw8a

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.zqhdsw10irk5so8tha4cojqbo5agxtem

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.0i8uvz3nag7weelr0zt3oa2iwupoppif

How do you motivate your people? What really gets them interested?84kgb1dv6achb8yle7foc5tf20jaopum

We’d love to hear more ideas!9xtgw4x0gzz9ygujgwmgdwnnaq02hmhg

(original) View Dansk translation

Have you been thinking about how to get people to care about the information you are putting online?

As you begin the process to engage people in the offline or online world, you have to figure out how your messaging reaches the people you care about by tapping into what they actually really care about. On top of that, you have to figure out not only how to reach your audience but also to balance the priority of these messages for your staff’s work time.

Of course, this is easier said than done.

To help get through this hurdle, we have a couple filters we like to run our online messages through to really think if the content might be engaging, based on what we are trying to get done vs. what other people’s motivations really are. We named these so-called “filters” the two P’s and two F’s.

What do we mean by that? Let me tell you.

The 2 P’s and 2 F’s are ways to think about if your online messages inspire action and give value to your constituency. We describe them as the following:

Pain Pain is motivation. What causes your people pain? and; what encourages them through their struggle?
Passion Passion drives the work. Tap into your people that care about what you care about.
Fame Weave your community into your messaging. Give people online fame and draw attention to things besides yourself.
Fun Celebrate your work! Convey the joy and emotion in what you’re doing.

PAIN


To understand your stakeholders is key. An easy way to start is by asking, What causes them the most pain? What needs are not met in your community?

Find common areas of pain among your people. Then, use this knowledge to identify how those pain points are being messaged in your website and your email newsletters. Figure out points of crisis or injury to identify points of need.

PASSION


There are always a group of people that care about what you are working on. The goal is to tap into that passion that already exists in your network and give voice to the people that are feeling what you are feeling.

When you tap into people’s passions, make sure to always give them the opportunity for a small amount of ownership (Tag in a photo, Name check, Invite to an event as a guest, Ask to share with friends). The act of acknowledgement will give you the space to build an online presence engaging folks with continued small, well-defined asks. This leads us to Fame…

FAME


Weave your base and your community into your online narrative and messaging. Organizations are in a paradigm where they have to talk about themselves and their successes for funding purposes. How can we turn this around and highlight people in your network that are doing amazing work around the issues that you’re collectively working on?

    Use Fame to bridge Online and Offline Work

  • If you want people to come to your protest – you better have gone to a couple of protests.
  • Making people part of your narrative in a noncommittal way through social media and online communications gives them “fame” and by default engages them more.
  • Using the jpeg – posting people’s pictures on the Internet invokes the feeling of getting your name or picture in the local paper. It builds excitement, engagement, ownership.

FUN


You must convey the joy in what you are doing, even when you are working on serious issues. Look for the celebration of life or paint a narrative around what happens when your message/movement works. Build a transactional relationship that highlights the best case scenario and shows what the world can be – based on what actions that you want people to take.

People want to join movements that look like they are having fun.

Value Delivery is Key

The 2p’s & 2f’s can be used to not only continue to engage already existing networks but also GROW networks by connecting with more people, which we sometimes forget or find too hard to do.

At the end of the day, no matter what tricks or tips we apply, we must remember to always ask ourselves what value we are providing or creating for the people we are serving and if it’s what they really want.

Special Thanks to notetakers from the CA Tech Fest in Fresno and Gunner for providing thoughts on this blog post.

How do you motivate your people? What really gets them interested?

We’d love to hear more ideas!



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