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Engaging Network Hubsc56qyxbqhcieyjxb2tsn8xlui00qtq7vEngaging Network Hubs

(English → Italiano) View original
Translators:

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.cheateto675io8u49hws32zph2bechte

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.x7jt5gu78kb6k0wovwj6msd0q6o78o8w

Learn From the Frogvyd2c6g5eokvvyhnk2oy8s70xsmhjq84

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. oida87vmzm3v6lx6d9xns9l8vr8012kfKermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.vxaakyz7salh0a32zfxspfobnsjmanbv

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.47zm4mum3fyzuqak77lawp72o1bdqa4k

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. v32858ogrzqbeajdn4wn2ba6kw3qi7l3Just like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.evt7qtqlinvlizwaotlekkldrliys2pw

Be a Real, Conversing Human Being4znbodibei06xtr521ozpfusxrvkr2kl

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.70askmnumyof9pnzo2z9z4tnvgzfvykt

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.qsjq4p7gv4s6ux0vp85iguma1mvmma52
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.lzk2m0mdgey4w7wsy72gjyoviuj311fd
  • Forward their content to your network9uipaeb7x0283vsranljhwb7i2r48mf8
  • Link to their content when it’s relevanta587chvc7o7083opcuati55epspdji2j
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.82og6ydn7pveg1izmlr8tmtlcehdp5nn
  • Be a genuinely, not annoying, person who wants to talk6i58hxdz7qjboyvrvv9n4mg9h19xvb9s

Tips on Engaging Hubs on Different Channelsxmzufgn633pxlsqlslcq9h7pnpmjuuli

These connection engagements look different depending on the channel you’re using to communicate:lv18lvv3pae54c2sfdphq2r4rsbh7mfi

<span class=Twitter3n98oze7hyixqkgqg2eqqt3byiq7hh2b">

Twitter3n98oze7hyixqkgqg2eqqt3byiq7hh2b

<span class=Facebookc29269u57e8q8htor631qy1jxx72jcwl">

Facebookc29269u57e8q8htor631qy1jxx72jcwl

  • Subscribe to their posts if they give you the optiondu018uwah3d0dq73bvtbrqv8n55tc91f
  • @ mention them in posts when relevantgvnz431so119ol2fed3kzwt12tpnxli3
  • Be an active and vocal member on their “Like” page if they have oneb269mey79ao66dxs4bzhkyclzhtkss7t
<span class=Blogccf9piiujhbybltq6i793q7t77at37v6" width="100">

Blogccf9piiujhbybltq6i793q7t77at37v6

  • Subscribe to their blog with RSS3gaen1a2xuyj8xomkrsc93g9ee5yl89e
  • Comment substantatively on their postsgnt65uphi4lgrp1zsp6rt5htukavgxhn
  • Write your own posts continuing their conversation with links to their original postzfk68y94ssqqdfxfuxwjcxc02sqnau4z
<span class=Google Plush7a5t1t92hviintde4mtuo6pai6dl8qt">

Google Plush7a5t1t92hviintde4mtuo6pai6dl8qt

  • Comment on their posts8b49r2lzgu03fz6qaupe0kx5go1i28l0
  • Join their hang outs if they are open to the publicyfhe7lv7up66cbjl72ahox6lnud519gq
  • Add them to one of your circlesmtw2cz2jbaaskzx22ib3mdtem24o9uzl

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.k8ubny2ubtgpsxabb9sieuylr7v7wz17

How do you engage network hubs online?3i3s814hli3yw569vzhafmtahxbx7e61

(original) View Italiano translation

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.

Learn From the Frog

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. Kermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. Just like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.

Be a Real, Conversing Human Being

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.
  • Forward their content to your network
  • Link to their content when it’s relevant
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.
  • Be a genuinely, not annoying, person who wants to talk

Tips on Engaging Hubs on Different Channels

These connection engagements look different depending on the channel you’re using to communicate:

Twitter

Twitter

  • Start by following them
  • Retweet their posts
  • Mention or “CC” them on tweets that you want their input on (but only when you have some repore with the person you’re “CC”ing. Otherwise you’ll look like Twitter spam)
Facebook

Facebook

Blog

Blog

Google Plus

Google Plus

  • Comment on their posts
  • Join their hang outs if they are open to the public
  • Add them to one of your circles

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.

How do you engage network hubs online?



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