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Engaging Network Hubs4wq101wg3gjpc8uz8ohyg140b8mh4fpyEngaging Network Hubs

(English → हिन्दी) View original
Translators:

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.afjnixhh441izrgcnan7yuh3vsq81di2

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.eutcfqn2gn9wm09vjna47nu0easfswbx

Learn From the Frogcar386ndfnxttx35sw9izmzo0ejxxjd0

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. 3oup9bzq3776dzdgqbkvorlbxaubpyejKermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.cs6bpc9ghkd9ab8ank5gcmcrlz7y7z89

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.5jjnz35mf9mhqn0rvfooqjmf3f6j4ns0

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. trgs25emk818hhnm82638vqs5kgn4s6oJust like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.jbnffpodgoai72obypohu5wd7bdovmb4

Be a Real, Conversing Human Beings3827whjbrz0b57sr81lczhx5bqzk9k2

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.yw6athf866bwwbisp9622tvqc06wgp35

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.u38bt53lwl33rzokcawz90wmztyoxh2i
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.r7xuhwt3w8k9ffkjoxevc0hin1gop9n6
  • Forward their content to your networkqxdavckwrb5mrot3qubbz5wzvx9s9t7p
  • Link to their content when it’s relevante6f6krrav0cvsqnavmo1xqyfh0gp3318
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.rwgzkko7g9zabi1o3lkhibizf7450bah
  • Be a genuinely, not annoying, person who wants to talkaopzn5qu8g4kx8xm5sa912u65x1eapeb

Tips on Engaging Hubs on Different Channelsbc17rsbjnqtgdb9rgccnjg4zyzyhqaus

These connection engagements look different depending on the channel you’re using to communicate:c4socvd6xxg8zjm7z11w27go67d81og3

<span class=Twittercw1nehft7lli39in1rr62zsdexbzc33e">

Twittercw1nehft7lli39in1rr62zsdexbzc33e

<span class=Facebook74z6egybcrnv2f06md1kzjo0xomfh87f">

Facebook74z6egybcrnv2f06md1kzjo0xomfh87f

  • Subscribe to their posts if they give you the optiont4mmr7lt1pt4ebdz7dctqq4tttp8226l
  • @ mention them in posts when relevantwna25y8cqnzv8o7taum2ye2nqgr25wnr
  • Be an active and vocal member on their “Like” page if they have onez6x00pduf35412k4vuwbo2iy4lbe7q4x
<span class=Blog3p2ywgidm1advyfxguo2eqg9jrdqakl3" width="100">

Blog3p2ywgidm1advyfxguo2eqg9jrdqakl3

  • Subscribe to their blog with RSS6ppwa75vbgg4otsqjtzt5ew2fwy1uwkq
  • Comment substantatively on their posts9quunhse0w4wip52ntrkd3cvc1idxqjw
  • Write your own posts continuing their conversation with links to their original post5yenoapblo9bjz1hvs60zofybrocuzbp
<span class=Google Plusimxfo3m86gw919ec39kx17yi8ftqp51y">

Google Plusimxfo3m86gw919ec39kx17yi8ftqp51y

  • Comment on their postsoiv3tyaknjjc9fsby620zokt7n1aw81a
  • Join their hang outs if they are open to the publicudtryciwm5ngzlost4l4fmqnpw9tmtk6
  • Add them to one of your circlesh88x3p6rlrsk7aka6kl8d3vz75idbw2j

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.qu3129zhz4fn4mxnlspujymfetd0bgxs

How do you engage network hubs online?q5b14ci39skx8utk4hel17g4lisq3t1k

(original) View हिन्दी translation

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.

Learn From the Frog

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. Kermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. Just like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.

Be a Real, Conversing Human Being

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.
  • Forward their content to your network
  • Link to their content when it’s relevant
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.
  • Be a genuinely, not annoying, person who wants to talk

Tips on Engaging Hubs on Different Channels

These connection engagements look different depending on the channel you’re using to communicate:

Twitter

Twitter

  • Start by following them
  • Retweet their posts
  • Mention or “CC” them on tweets that you want their input on (but only when you have some repore with the person you’re “CC”ing. Otherwise you’ll look like Twitter spam)
Facebook

Facebook

Blog

Blog

Google Plus

Google Plus

  • Comment on their posts
  • Join their hang outs if they are open to the public
  • Add them to one of your circles

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.

How do you engage network hubs online?



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