SSC Toolbox Social Source Commons Blog

Nonprofit Tech, Tools and Social Media

A program of Aspiration 
Aspiration 

Engaging Network Hubst81f6qrrmmqrqrw5ozkti6xq57qidnvwEngaging Network Hubs

(English → Français) View original
Translators:

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.s93jtgmtiyz2maoor2k7vkbjhoqz1rmj

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.9jgvq7y9qsxvvtypi427nyuxqs238e97

Learn From the Frog1ym1i3krdpex2v1875fup6ms62467xgz

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. 0yb5d2qz9y90r9a71ctm4agemvuit73kKermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.oqv2jzgvc5y8rtme546v2v0b7g1f6zwl

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.n5btvzyovomni8h6fwoadu6iu3bguni7

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. e1efd3sji7fi1s8gvbym1zrn8h3t4kh9Just like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.4nq1tm2qwj2lgmlsrj176uz1w4xf21bx

Be a Real, Conversing Human Beingd9369oczaf7pdyg6pr5bvqq0ltt3llpo

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.8g4gaz9ev6u4w8t1e8jqf9920hghysfw

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.1bvjio40oa17ipoau9pbbk4mw3x7qrnh
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.eiwu1hjfr16mjzjok7lqdln6bskm3xu8
  • Forward their content to your network2vuiouqr85s8rnxnyn4uc3t0b1tpb1w4
  • Link to their content when it’s relevantykwbonnobxx5rft16m19xnu29qg47r5v
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.1l192fsp0v3elt6d94binbtw6djyslmk
  • Be a genuinely, not annoying, person who wants to talk2vr8nitta18o7jjsas0an2m2d2y6kz8c

Tips on Engaging Hubs on Different Channelsah4u3j3j6ed9mde57jldbxd02qbt1h32

These connection engagements look different depending on the channel you’re using to communicate:brcuo4ooy3i1rla3rqt5up8qsyr2vw8w

<span class=Twitterz5s0tiuif754hr6km6bra5dj9pzl2h8r">

Twitterz5s0tiuif754hr6km6bra5dj9pzl2h8r

<span class=Facebookhxgpuri89a7ukd6501xg4fjt2g3d4t8c">

Facebookhxgpuri89a7ukd6501xg4fjt2g3d4t8c

  • Subscribe to their posts if they give you the optionhp6pfukc1gcm632l28nqn7d0a6ilx8d5
  • @ mention them in posts when relevantde8zx5ha4qh1ovgzsp1nqrf28dn1tflw
  • Be an active and vocal member on their “Like” page if they have one839syhep70mh7nbv0nx3ttzn62tzp4uo
<span class=Blogrvi9ikyuh698bv7t1dnutltuwr8pi0yz" width="100">

Blogrvi9ikyuh698bv7t1dnutltuwr8pi0yz

  • Subscribe to their blog with RSSuenpeb3u5mfzn9j4muxl1995swai2ufn
  • Comment substantatively on their posts30zuuuvkkhk3klxz13ip8m0lz36okdtd
  • Write your own posts continuing their conversation with links to their original postgpj5v6s05r7i3vbdr2f4tpk6xau4gm2n
<span class=Google Plus28638ffiu7vaxr67vk8w2wizugxykg2c">

Google Plus28638ffiu7vaxr67vk8w2wizugxykg2c

  • Comment on their posts20wkbihn3dij1y14e8emjmtn1mbnbb54
  • Join their hang outs if they are open to the publicojkio9m5btoscuwfhq7essszgseiw5ma
  • Add them to one of your circles183bpk12v3bpdm9bp7ltddtjwzjfadv1

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.h6j2i11vv3z4l1mlygkqncyp0lsxf0gn

How do you engage network hubs online?igak3n3job4wqa01j6ai7mufrc97rf40

(original) View Français translation

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.

Learn From the Frog

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. Kermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. Just like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.

Be a Real, Conversing Human Being

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.
  • Forward their content to your network
  • Link to their content when it’s relevant
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.
  • Be a genuinely, not annoying, person who wants to talk

Tips on Engaging Hubs on Different Channels

These connection engagements look different depending on the channel you’re using to communicate:

Twitter

Twitter

  • Start by following them
  • Retweet their posts
  • Mention or “CC” them on tweets that you want their input on (but only when you have some repore with the person you’re “CC”ing. Otherwise you’ll look like Twitter spam)
Facebook

Facebook

Blog

Blog

Google Plus

Google Plus

  • Comment on their posts
  • Join their hang outs if they are open to the public
  • Add them to one of your circles

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.

How do you engage network hubs online?



Connect with SSC


RSS Feed  Twitter  Facebook

Aspiration Publications