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Engaging Network Hubstejy40y0u5zbhffrw5oivh73mi4ulgk4Engaging Network Hubs

(English → Español) View original
Translators:

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.2o91fk4fs2imc410wlxrk75awicosbql

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.o3jpuds043qizvu19fl5b0jpwiwvjvjy

Learn From the Frog41hz5uac54efpapb1722mzodjn6w7jn2

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. l858jeurwtp31xf0c5q8xqo9ehd5nkuyKermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.tu0uhx3zs6uog99d8dbt3ke6jmq94k6n

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.28kf0kxcgpn1ht0n6a459phbgi05whop

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. zay2f7rn7z0nsf8qssrbfg47c9vr3jqtJust like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.l6m60kpcg8f063y616mvhv5jfrbf7suj

Be a Real, Conversing Human Beingzxwfkddpo1ifnzjsfjyyzp9jvhkjnlsc

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.g4l1z4s47gf3d7sjxuqoa61sm81f3e0a

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.p59qqr6waagp01io95kgy96siqeb7gwm
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.s4uj0vse7r125y88ydxemin6yamge5zw
  • Forward their content to your networkcbkbp4hffl2e31tcdh5dpt88tm04yfm1
  • Link to their content when it’s relevanti24pvj7uja9mm2n1zs1m5es5wp7japfj
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.1qhxhos0g2y115y6tbl0na1f89m4qsdi
  • Be a genuinely, not annoying, person who wants to talk218f2adoq9mtowv5vjts7keoz03f28jv

Tips on Engaging Hubs on Different Channelsb16r1cnfrobivkn6038iuj1680dv6e67

These connection engagements look different depending on the channel you’re using to communicate:jmiehvf5mjylsw0jxtt2hes3w5pz4e0e

<span class=Twitter2f9v2zzaxqldfmfhzj1di65b4e69yuor">

Twitter2f9v2zzaxqldfmfhzj1di65b4e69yuor

<span class=Facebookpa496ia7yq6fl6fmpngxsnm8po2bxvjd">

Facebookpa496ia7yq6fl6fmpngxsnm8po2bxvjd

  • Subscribe to their posts if they give you the optionqyhha5vwdictj989io0bb1viiqgedygt
  • @ mention them in posts when relevant3o0sbysbyrir11mn85wqw3x3gf4u9573
  • Be an active and vocal member on their “Like” page if they have onepo5q67fcmp50vfzyt46hm9vvu2o6tz68
<span class=Blogfsiu48pki2tls9ut8vala44b191ab0jg" width="100">

Blogfsiu48pki2tls9ut8vala44b191ab0jg

  • Subscribe to their blog with RSStzjnn2mzlug1t1p7gc6id7nwzyo878aq
  • Comment substantatively on their postsbas48n6mv1laxrln01eswyi37omhimxk
  • Write your own posts continuing their conversation with links to their original post7ybx8g21ys88y0g17zapyi1n5urevtns
<span class=Google Plusk6uqqrzy12v5ysuxxy6mjlkqljeurje2">

Google Plusk6uqqrzy12v5ysuxxy6mjlkqljeurje2

  • Comment on their posts3glptd13brixl1qdh5dw2uxxbrc32fjw
  • Join their hang outs if they are open to the publicg54ib6yiei5umt39p4su5xzzryi1zna6
  • Add them to one of your circlescuotuhdgzasam3zoflp9rz0k755hddjf

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.xvt9pq0yo8g1yycz02yig5gv3r7sf6z3

How do you engage network hubs online?jegp3i5zv64a9cps3krr7bwo0xs40iz9

(original) View Español translation

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.

Learn From the Frog

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. Kermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. Just like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.

Be a Real, Conversing Human Being

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.
  • Forward their content to your network
  • Link to their content when it’s relevant
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.
  • Be a genuinely, not annoying, person who wants to talk

Tips on Engaging Hubs on Different Channels

These connection engagements look different depending on the channel you’re using to communicate:

Twitter

Twitter

  • Start by following them
  • Retweet their posts
  • Mention or “CC” them on tweets that you want their input on (but only when you have some repore with the person you’re “CC”ing. Otherwise you’ll look like Twitter spam)
Facebook

Facebook

Blog

Blog

Google Plus

Google Plus

  • Comment on their posts
  • Join their hang outs if they are open to the public
  • Add them to one of your circles

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.

How do you engage network hubs online?



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