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Engaging Network Hubs91vd52dy2kkt88f8vtexn05o8gcmtgbtEngaging Network Hubs

(English → Dansk) View original
Translators:

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.avv806o3olxrybb7b0stp8mfuhlw9p39

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.8pyqdppytp6szl47vm4u1uop3zcs3201

Learn From the Frogxrqmmqzh73it5vbu1modzp3ceszy88yw

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. lsi0vqq0lgttsmjyp3rugjhxp23ldwepKermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.ptoyrzdjswhkliwsbljmo8f9mqoxy9ee

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.3ebzscb1096mxn7eaeao9xwfors8z5yt

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. rgmv2clkw50mkwx0hedo89skh2xwnue5Just like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.6bnb2fz3hilkwt5g4pqapbehctga3tv0

Be a Real, Conversing Human Beingpuc82yajmst7dbcg8vd1ero7ty8phb4x

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.lmvjbbnrb094g0cm0iy4safd1mcot6a5

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.ksqrkl3xxq425xqck8t1ghdnybrrp88z
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.k4pi063ikf9wrkcwnz4zf0qwx9t0lqaw
  • Forward their content to your networko658xpzfmbpj1tlt6pgr23cjy8jek7sy
  • Link to their content when it’s relevanthf1jpyv3k0g9znvrwlhzf13ofpiiydc6
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.81vo505byd4uei95tb324edn4wvnzf8x
  • Be a genuinely, not annoying, person who wants to talklqeh5b2q1nr9f94j1shhoge62ki2c3xo

Tips on Engaging Hubs on Different Channelsuc93lcuyx0wculzdgiklcu548qv7bnsv

These connection engagements look different depending on the channel you’re using to communicate:5oi6uj6kq3lfylbmw1rn7406lccx33iy

<span class=Twitterv6g1c4zuqkanp9m62l7dvm57vd6xpt6b">

Twitterv6g1c4zuqkanp9m62l7dvm57vd6xpt6b

<span class=Facebook46umace7bwgbwcke4ujkv4otqynxmzpg">

Facebook46umace7bwgbwcke4ujkv4otqynxmzpg

  • Subscribe to their posts if they give you the optionzdwxa6t4eolremxscbfzyopwo5bdipg7
  • @ mention them in posts when relevantkejd6xy5l3riq0slxa7qoc5p2su6kiev
  • Be an active and vocal member on their “Like” page if they have onedrayelb8epf2chmuvbvsjmzqxdtdtglw
<span class=Blogej0xzpdd6wkuhp0aei3kkwcgolsnmvrr" width="100">

Blogej0xzpdd6wkuhp0aei3kkwcgolsnmvrr

  • Subscribe to their blog with RSSa82qi0ss96pshhdonzzi5ye0lsx2ilhi
  • Comment substantatively on their postsnxlj0t78uxupi9rkcgvx8ix21zkiwa89
  • Write your own posts continuing their conversation with links to their original post67cilf9v4mzhmznienl79aaa970rp7vl
<span class=Google Plusebonjy1k0hmk1tiutvosxniqyvvvop8t">

Google Plusebonjy1k0hmk1tiutvosxniqyvvvop8t

  • Comment on their posts5firhzbswuanhnvp7lsvk09541q05820
  • Join their hang outs if they are open to the public5p9r2ldf60xf3vrn9tzn3a4dc96rgmqc
  • Add them to one of your circlesozi8mof2g7167ln3tipemjg22gl0r0c6

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.rimn0x1knm7xigzvvhynt7dcf35sbtas

How do you engage network hubs online?5pozi8y0qfcd19vsmyvlfafxwstrq2kl

(original) View Dansk translation

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.

Learn From the Frog

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. Kermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. Just like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.

Be a Real, Conversing Human Being

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.
  • Forward their content to your network
  • Link to their content when it’s relevant
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.
  • Be a genuinely, not annoying, person who wants to talk

Tips on Engaging Hubs on Different Channels

These connection engagements look different depending on the channel you’re using to communicate:

Twitter

Twitter

  • Start by following them
  • Retweet their posts
  • Mention or “CC” them on tweets that you want their input on (but only when you have some repore with the person you’re “CC”ing. Otherwise you’ll look like Twitter spam)
Facebook

Facebook

Blog

Blog

Google Plus

Google Plus

  • Comment on their posts
  • Join their hang outs if they are open to the public
  • Add them to one of your circles

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.

How do you engage network hubs online?



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