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Engaging Network Hubs1pob32dks1mrm5gxci0427rmzyyx7s1yEngaging Network Hubs

(English → Afrikaans) View original
Translators:

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.3zuazk7w6jtlahjn6i8h9ttq6u4lb1n5

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.32c2h3gx7j2n48m5d5rck7pj86ed2tkv

Learn From the Frogql9a2qi8i2ooespvph42sort1bdd2phi

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. qf6y8wvv1l6ezx0rskuvu0zmo7ubee2uKermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.ffr6jmzgipp4cxox5i2trnbtg3jowup1

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.920xval1ovb5lqyyw7oxzmxofzki1qe1

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. 23e54y3zp34qubqn4aepge12hez63mtwJust like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.wy58vnhlipsthb3d2tlsuowmvi0wdljz

Be a Real, Conversing Human Being2p74k2ohmwh2iuf2plgjs9g1y46t7dcz

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.sb1903g7i945xosxlt1my4pz4sjf6wpp

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.1xevym9xw4aqu0ns0k57migxtyfl7gly
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.17mc08a26sx0hqj7kruhm9am06uthb79
  • Forward their content to your networkc1vf9e55he3k37dx0a0jhjmndrt08rea
  • Link to their content when it’s relevant0ftleacigiqote9xdqj5y0aid0kkgdf6
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.0p1kzve486ugx3ncwwqwx946k7zs7qjy
  • Be a genuinely, not annoying, person who wants to talk1za22hgridzq1c1sy4foyjywsxx2156t

Tips on Engaging Hubs on Different Channelsxotd2sdo3n452mwo6lu4k30g9m2hfvx2

These connection engagements look different depending on the channel you’re using to communicate:2kr0p5k02q9rsssn10c7z15squajmxff

<span class=Twittert63n56u8glwu7460y9ybnxw8fj664zto">

Twittert63n56u8glwu7460y9ybnxw8fj664zto

<span class=Facebookr3g5ftg4i00pwx4f2ot6awvz4p3p229j">

Facebookr3g5ftg4i00pwx4f2ot6awvz4p3p229j

  • Subscribe to their posts if they give you the optionmsifymvj2sn4w7zbs4pldgwjje84f9yr
  • @ mention them in posts when relevantihj8ygaz6kakxhvqjlm1gjz4ilw2uhq2
  • Be an active and vocal member on their “Like” page if they have one307ou7fzd0yt9vqjmlwsp7xxxqywebp8
<span class=Blogmsf5xsz4mo33vlmh5a3j7y9m4yemppc1" width="100">

Blogmsf5xsz4mo33vlmh5a3j7y9m4yemppc1

  • Subscribe to their blog with RSShhyyxlv1py80evzvvr0zaiaoknjk2w2a
  • Comment substantatively on their postsispyipx6z5dsildbxy78samvauhbvsp4
  • Write your own posts continuing their conversation with links to their original poston535kniy8zeqr9sseqcr9spal7c3w8h
<span class=Google Plus1uoe5vkfj04b915o0v4scttsqadsz4zr">

Google Plus1uoe5vkfj04b915o0v4scttsqadsz4zr

  • Comment on their postsf1p756yuma9q9b0k8b0pwvccogzpds7i
  • Join their hang outs if they are open to the public5n2ul8q2inxcondxnjms29lacncuubkq
  • Add them to one of your circlesnfst6bspat1lav9c6qb1khfg1uskm7o0

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.w15x4ckx6op6qp473zw59v7f8inq491r

How do you engage network hubs online?pwe0v1xjhae9dpzg1il8562zmn5ye8au

(original) View Afrikaans translation

One of the best ways to take advantage of social networks is to realize that they work just like in-person social networks. Well. Maybe not JUST like in-person social networks. There isn’t much handshaking going on, but the underlying strategies and mutual back-scratching of in-person relationships and network-building are still there.

Kermie

One tactic to broaden your organizational reach that becomes infinitely easier in the world of social media is this concept of engaging “network hubs”. What is a “network hub”, you ask? A network hub, in this case, is a person or organization that routes information and social connections around a topic.

Learn From the Frog

For instance, Kermit the frog would be a network hub for Muppets. He has many connections in the Muppet world, some would say even leads them and is one himself. You can imagine if he had a social media presence, he would post about muppet-related news, his love of pigs and the trials and tribulations of being green. He would follow other muppets and share the news that they are pushing out as well. Kermit would then be a point in the Muppet network where people could find reliable Muppet news, discover new people to follow from his posts and expand their networks.

The trick to broadening your reach in social media and strengthening your network (thereby being able to leverage that community to reach your goals for social media) is engaging these hubs. In other words, being more effective in online community spaces means building relationships with these hubs to take advantage of their status and networks for the work that you are trying to get done.

Network hubs that know you as part of their community are more likely to engage in your community and help you spread your message. Because of their connections and social clout, your messages will then be shared with a new network who may have no idea who you are but have the informal backing of someone they trust as a source for valuable information in that topic-space. But “engaging network hubs” is easier said than done. Just like in-person relationships, online relationships have to be built. Introductions are made…conversations are had…mutual respect is established… In short, a connection is made.

Be a Real, Conversing Human Being

The point of social media is to be social. Engage network hubs in the conversations they are trying to have. Be a valuable contributor to the conversation. Be a contributor with your own voice, views and questions. Because online connections work similarly to in-person connections, there is some general advice you can follow to be a good network connection.

  • Add valuable content or ask real questions. Don’t just say “Great post!” to get on their radar. No one likes to be patronized or pandered to.
  • Expand on their topics with posts of your own, linking back to theirs. Show the topic from your point of view or how you disagree or agree with their point.
  • Forward their content to your network
  • Link to their content when it’s relevant
  • Focus on personal interaction with the person. Try starting with an email asking to get their views on a particular topic you’ve been struggling with.
  • Be a genuinely, not annoying, person who wants to talk

Tips on Engaging Hubs on Different Channels

These connection engagements look different depending on the channel you’re using to communicate:

Twitter

Twitter

  • Start by following them
  • Retweet their posts
  • Mention or “CC” them on tweets that you want their input on (but only when you have some repore with the person you’re “CC”ing. Otherwise you’ll look like Twitter spam)
Facebook

Facebook

Blog

Blog

Google Plus

Google Plus

  • Comment on their posts
  • Join their hang outs if they are open to the public
  • Add them to one of your circles

In short, engaging network hubs is all about treating them like a real person. Don’t be annoying. Try to help them out with what they’re doing and finally, talk to them. Like people. Expanding your personal network through social media is a great way to extend the reach of your message and meet some great people along the way.

How do you engage network hubs online?



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