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Monthly Archives: September, 2011

A Template for Calendaring Your Messaging

One of the best practices often overlooked by many “I’m spinning too many plates on long skinny poles” nonprofits is calendaring out the messaging your organization is going to send ahead of time. Akin to flossing, calendaring your messaging ahead of time is something that organizations think that they should do but don’t see the […]

Are Your Emails Skim? Or 2%?

The first rule of email messaging as an organization is that no one reads emails. People skim emails. Making your email blasts as skimmable as possible is the best way to get your point across to the people you are trying to reach. When it comes to email newsletters, skimmability becomes even more necessary as […]

Are You a Twitter Spammer?

Recently one of the organizations that we work with had their account suspended on Twitter. The situation looked something like this. The organization started tweeting about a video/petition. No biggie, right? Well, they started to tweet at people (putting the @username at the beginning of the tweet). A lot. And not just anyone. Celebrities, big […]

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