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Tools to Introduce Online Communications Best Practicespg7kw4c4nfnhrssc8htsvdn3mvj3eiztTools to Introduce Online Communications Best Practices

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We spend a lot of time here at Aspiration and here on the SSC Blog talking about online communications best practices, trying to help nonprofits and social justice organizations find ways to use technology cheaper and more effectively for their missions.znc47ngh1azu29cjip83787jbjubbwc1

As part of that effort, I put together some interactive tools around eAdvocacy Readiness on Answr. In a nutshell, these tools are designed for organizations just starting out online to begin to get a sense of best practices when it comes to communications. We sent the link out to our email list and tweeted a bit about them, but I wanted to throw you all a link here on the SSC blog in the hopes that you’ll give me some feedback. 8fg6phxywt9rd2mo24r07z1bdbqjzwgyThe tools are obviously in “beta” form and I was hoping to gather up feedback from users before I dove back in to make them better. Any feedback you could send me through email or in the comments of this post would be most appreciated.8bzn7o233sru5sp1pmi313szjpvfw2mu

Check them out:l4uy542jldslblrdjwyuykrky4p0x1x8

Readiness Assessment0szyd5lsv4r7w7cvmmmg3sw4g3ptkqra

Check it out

Designed as the first of a collection of Readiness Assessments, the Internet Essentials Assessment is a set of questions that walks an organization through the foundational online infrastructure necessary for an effective online presence. Definitely for the very base user, Internet Essentials asks the basic questions necessary for any organization to even begin to think about an online presence. fx8k3cixsvm8inzllzigcmaihs2f9hifThe hope is that this tool will not only identify weaknesses for organizations just starting out online, but also give them easy steps to remedy any issues that may adversely affect their online presence in the future.kh527nbtg84zycaykr27yzu05vzmqdq0

Topics addressed in Internet Essentials include domain name, web site, and the services used to deploy them. I’m hoping to roll out more Readiness Assessments around things like Email Advocacy and CRM but wanted to get some feedback first on both the current Assessment as well as what topics people would like to see. HINT HINT.0t5t0bgrn8szyi6ky1spl3rugwv0tozj

Check Out the eAdvocacy Readiness Assessmentlc7zd8puw2e6rs61epheoakry4mvohcz


Online Audience Assessmentyk0nfkt6ck89pixl6396dg98oz63yskn

Check it out

The Online Audience Assessment, designed for those with a web site and some type of analytics (i.e. software that tells you information about the visitors to your website), is a questionnaire meant to initiate intentional planning and consideration around those that are interacting with your web site content.2rx6ognfnmg1a6u1thzkwa4umek2h5z9

Again, geared toward those just starting out with analytics, the Online Audience Assessment is designed to introduce some of the ways to think about the audience interacting with your web site. A lot of organizations may have some sort of analytics on their web site but don’t know where to begin to think about how to use it to their advantage. Once you’ve got data rolling in, what do you do with it?58oqacl55lszrxsh52mp0emf2u7w8d63

Take Our Online Audience Assessment6em1z1u8heek32o0ntuvvcwjie08t9kp


Publishing Matrix Builder5pprcfm1a6rdy8rd2h0waky4xgcgompj

Check it out

Those already familiar with Aspiration’s Publishing Matrix process know that it can be an effective way for an organization to coordinate messaging across online channels. The Publishing Matrix Builder produces a lightweight Publishing Matrix for users to start thinking about the broader messaging of their organization as a whole. 9omv0iu4ov7wzpz1prv59pa3rbpsxzqxThis skeleton of a communications plan can then be used not only as a place to index your organization’s communications but also as a catalyst for the conversations on intentions and agreed-upon usage within the organization.8ml5uhcf6wwuqnubz1d32phseziu46u2

I tried to keep this as simple as possible offering basic content types and channels but I’m thinking that it would useful to be able to insert your own content types and channels. Is that something that you think would be useful? The awkward part of this tool is the transfer of the matrix. Right now, it can be emailed to you, but I’m looking into how we could make it so that the tool produces a download-able spreadsheet. ourdq1edy36i2s2iaz19vfgnrap32p1hThis has proven to be a lot more difficult than I thought it would be, but optimism is high!c7p1dx3pfptmahyznx2dtw3z81xmsrku

Take the Publishing Matrix Builder for a Spin8f8cv8in0zy1a9uwdegaegn2oq3kohtm


Social Media Dashboard Buildertxds9zn57w4a4mopgvq1443clvneqb99

Check it out

The Social Media Dashboard Builder walks people through the process of setting up a Social Media Dashboard with the Netvibes tool. Many organizations focus on getting information online and focus less on how it is propagating and resonating. Social Media Dashboards are a great, relatively easy way to find out who is mentioning your organization and your issues online. m6r4j8jbnmd0khhnp9ar11d02cm06ibiScouring online channels like Twitter, blogs and Google searches, the Builder provides an easy way to create the baseline components of a dashboard and start intentionally listening to what people are saying about you online.sj6solqn48hmanvnkpsvhi0ck3cjv2ce

Because this tool interacts with so many outside web entities (e.g. search engines, Netvibes), its functionality is limited sometimes to what that outside source will allow. Do you use search engines that you’d like to see in the RSS feed auto-generation functionality? Let me knowv2tp2uu6b5nulj7x4oklonf4x7wcfv90

Try Out Our Social Media Dashboard Builder4o6u0d5epiagivlajen7cj734erzefn9


Check out the tools, play around with them, cop an attitude and let me know how I can make them useful for the work that you’re doing at your org! Thanks, everybody!ua0yyfx4ldyjxog5y59s0efjb2mmeg0z

 aqyprwwflw4ynmax7w87tdl7fow4klll

(original) View Deutsch translation

We spend a lot of time here at Aspiration and here on the SSC Blog talking about online communications best practices, trying to help nonprofits and social justice organizations find ways to use technology cheaper and more effectively for their missions.

As part of that effort, I put together some interactive tools around eAdvocacy Readiness on Answr. In a nutshell, these tools are designed for organizations just starting out online to begin to get a sense of best practices when it comes to communications. We sent the link out to our email list and tweeted a bit about them, but I wanted to throw you all a link here on the SSC blog in the hopes that you’ll give me some feedback. The tools are obviously in “beta” form and I was hoping to gather up feedback from users before I dove back in to make them better. Any feedback you could send me through email or in the comments of this post would be most appreciated.

Check them out:

Readiness Assessment

Check it out

Designed as the first of a collection of Readiness Assessments, the Internet Essentials Assessment is a set of questions that walks an organization through the foundational online infrastructure necessary for an effective online presence. Definitely for the very base user, Internet Essentials asks the basic questions necessary for any organization to even begin to think about an online presence. The hope is that this tool will not only identify weaknesses for organizations just starting out online, but also give them easy steps to remedy any issues that may adversely affect their online presence in the future.

Topics addressed in Internet Essentials include domain name, web site, and the services used to deploy them. I’m hoping to roll out more Readiness Assessments around things like Email Advocacy and CRM but wanted to get some feedback first on both the current Assessment as well as what topics people would like to see. HINT HINT.

Check Out the eAdvocacy Readiness Assessment


Online Audience Assessment

Check it out

The Online Audience Assessment, designed for those with a web site and some type of analytics (i.e. software that tells you information about the visitors to your website), is a questionnaire meant to initiate intentional planning and consideration around those that are interacting with your web site content.

Again, geared toward those just starting out with analytics, the Online Audience Assessment is designed to introduce some of the ways to think about the audience interacting with your web site. A lot of organizations may have some sort of analytics on their web site but don’t know where to begin to think about how to use it to their advantage. Once you’ve got data rolling in, what do you do with it?

Take Our Online Audience Assessment


Publishing Matrix Builder

Check it out

Those already familiar with Aspiration’s Publishing Matrix process know that it can be an effective way for an organization to coordinate messaging across online channels. The Publishing Matrix Builder produces a lightweight Publishing Matrix for users to start thinking about the broader messaging of their organization as a whole. This skeleton of a communications plan can then be used not only as a place to index your organization’s communications but also as a catalyst for the conversations on intentions and agreed-upon usage within the organization.

I tried to keep this as simple as possible offering basic content types and channels but I’m thinking that it would useful to be able to insert your own content types and channels. Is that something that you think would be useful? The awkward part of this tool is the transfer of the matrix. Right now, it can be emailed to you, but I’m looking into how we could make it so that the tool produces a download-able spreadsheet. This has proven to be a lot more difficult than I thought it would be, but optimism is high!

Take the Publishing Matrix Builder for a Spin


Social Media Dashboard Builder

Check it out

The Social Media Dashboard Builder walks people through the process of setting up a Social Media Dashboard with the Netvibes tool. Many organizations focus on getting information online and focus less on how it is propagating and resonating. Social Media Dashboards are a great, relatively easy way to find out who is mentioning your organization and your issues online. Scouring online channels like Twitter, blogs and Google searches, the Builder provides an easy way to create the baseline components of a dashboard and start intentionally listening to what people are saying about you online.

Because this tool interacts with so many outside web entities (e.g. search engines, Netvibes), its functionality is limited sometimes to what that outside source will allow. Do you use search engines that you’d like to see in the RSS feed auto-generation functionality? Let me know

Try Out Our Social Media Dashboard Builder


Check out the tools, play around with them, cop an attitude and let me know how I can make them useful for the work that you’re doing at your org! Thanks, everybody!

 



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