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Tools to Introduce Online Communications Best Practicesfu1xze4ltgc1i53tss2996owc4fw4249Tools to Introduce Online Communications Best Practices

(English → Afrikaans) View original
Translators:

We spend a lot of time here at Aspiration and here on the SSC Blog talking about online communications best practices, trying to help nonprofits and social justice organizations find ways to use technology cheaper and more effectively for their missions.f1hqpvot28j5yxvbawpvmvmi826qk15q

As part of that effort, I put together some interactive tools around eAdvocacy Readiness on Answr. In a nutshell, these tools are designed for organizations just starting out online to begin to get a sense of best practices when it comes to communications. We sent the link out to our email list and tweeted a bit about them, but I wanted to throw you all a link here on the SSC blog in the hopes that you’ll give me some feedback. 7b629ji8vvvnbu2biocctn4q8bxh05yxThe tools are obviously in “beta” form and I was hoping to gather up feedback from users before I dove back in to make them better. Any feedback you could send me through email or in the comments of this post would be most appreciated.actinanrktjw4qf5364l1tkj5yhbkhfl

Check them out:vdyg01sr98pnymay6oec9ziu13j45tdq

Readiness Assessment9c8q3y9t4pzcl4jsyuijvte4pi5auf9t

Check it out

Designed as the first of a collection of Readiness Assessments, the Internet Essentials Assessment is a set of questions that walks an organization through the foundational online infrastructure necessary for an effective online presence. Definitely for the very base user, Internet Essentials asks the basic questions necessary for any organization to even begin to think about an online presence. nb0i6cqvz581q4sm7hm8ymsddw7yi04wThe hope is that this tool will not only identify weaknesses for organizations just starting out online, but also give them easy steps to remedy any issues that may adversely affect their online presence in the future.j0kbpontkfdh9eo0gy0o17ufblvewqv6

Topics addressed in Internet Essentials include domain name, web site, and the services used to deploy them. I’m hoping to roll out more Readiness Assessments around things like Email Advocacy and CRM but wanted to get some feedback first on both the current Assessment as well as what topics people would like to see. HINT HINT.cdtegviwv1kjddiqwz68wyoh66u4n6kp

Check Out the eAdvocacy Readiness Assessmentstr6rciqd2qgltdi6qo5qguobb5nucod


Online Audience Assessmentgktkxrqmh9f74c7pa01w61w3fwb26lid

Check it out

The Online Audience Assessment, designed for those with a web site and some type of analytics (i.e. software that tells you information about the visitors to your website), is a questionnaire meant to initiate intentional planning and consideration around those that are interacting with your web site content.cngmhm63pm4rghitacsg9qcrygfc70ja

Again, geared toward those just starting out with analytics, the Online Audience Assessment is designed to introduce some of the ways to think about the audience interacting with your web site. A lot of organizations may have some sort of analytics on their web site but don’t know where to begin to think about how to use it to their advantage. Once you’ve got data rolling in, what do you do with it?t3xvt36fp5booxv3kl9v2qigmlqwwonf

Take Our Online Audience Assessmentym30j5fj6pcpmv00h96hd4f491psyhmm


Publishing Matrix Builderi3rsm7ycq3ll1zkmoh72t9rrrjilz4n7

Check it out

Those already familiar with Aspiration’s Publishing Matrix process know that it can be an effective way for an organization to coordinate messaging across online channels. The Publishing Matrix Builder produces a lightweight Publishing Matrix for users to start thinking about the broader messaging of their organization as a whole. 870auqvmba5bbj6fu37f9vo96ftbg4jfThis skeleton of a communications plan can then be used not only as a place to index your organization’s communications but also as a catalyst for the conversations on intentions and agreed-upon usage within the organization.nh4md1trauhzf1n7hfsa9xmd0qr689hl

I tried to keep this as simple as possible offering basic content types and channels but I’m thinking that it would useful to be able to insert your own content types and channels. Is that something that you think would be useful? The awkward part of this tool is the transfer of the matrix. Right now, it can be emailed to you, but I’m looking into how we could make it so that the tool produces a download-able spreadsheet. bg0ytjwfqw1pqa4m3kj3bicgzpneq7zrThis has proven to be a lot more difficult than I thought it would be, but optimism is high!1e57k3eu0ih55gw7olya1y879zfwbv13

Take the Publishing Matrix Builder for a Spinfzt9mguc7d67y37anwptm46vs017b9kh


Social Media Dashboard Buildervxrixxunpeu46j1kx56qfmc1x5tqiwo3

Check it out

The Social Media Dashboard Builder walks people through the process of setting up a Social Media Dashboard with the Netvibes tool. Many organizations focus on getting information online and focus less on how it is propagating and resonating. Social Media Dashboards are a great, relatively easy way to find out who is mentioning your organization and your issues online. urtjagvjd03oqcu2ha1b9rxu7okncs4xScouring online channels like Twitter, blogs and Google searches, the Builder provides an easy way to create the baseline components of a dashboard and start intentionally listening to what people are saying about you online.0m96fb1db37afhq1c7jwo61n5va50u2q

Because this tool interacts with so many outside web entities (e.g. search engines, Netvibes), its functionality is limited sometimes to what that outside source will allow. Do you use search engines that you’d like to see in the RSS feed auto-generation functionality? Let me knowdtazf4zaevdpyr3f25ftrql7lkflf1ti

Try Out Our Social Media Dashboard Builder4f54do90t80bw4zsze1xgnc6t9t9fl79


Check out the tools, play around with them, cop an attitude and let me know how I can make them useful for the work that you’re doing at your org! Thanks, everybody!c1hqb7187lowbfc5v5m0403mhfode4kh

 it1m038masumbyouiez8jkmijzcr8vvg

(original) View Afrikaans translation

We spend a lot of time here at Aspiration and here on the SSC Blog talking about online communications best practices, trying to help nonprofits and social justice organizations find ways to use technology cheaper and more effectively for their missions.

As part of that effort, I put together some interactive tools around eAdvocacy Readiness on Answr. In a nutshell, these tools are designed for organizations just starting out online to begin to get a sense of best practices when it comes to communications. We sent the link out to our email list and tweeted a bit about them, but I wanted to throw you all a link here on the SSC blog in the hopes that you’ll give me some feedback. The tools are obviously in “beta” form and I was hoping to gather up feedback from users before I dove back in to make them better. Any feedback you could send me through email or in the comments of this post would be most appreciated.

Check them out:

Readiness Assessment

Check it out

Designed as the first of a collection of Readiness Assessments, the Internet Essentials Assessment is a set of questions that walks an organization through the foundational online infrastructure necessary for an effective online presence. Definitely for the very base user, Internet Essentials asks the basic questions necessary for any organization to even begin to think about an online presence. The hope is that this tool will not only identify weaknesses for organizations just starting out online, but also give them easy steps to remedy any issues that may adversely affect their online presence in the future.

Topics addressed in Internet Essentials include domain name, web site, and the services used to deploy them. I’m hoping to roll out more Readiness Assessments around things like Email Advocacy and CRM but wanted to get some feedback first on both the current Assessment as well as what topics people would like to see. HINT HINT.

Check Out the eAdvocacy Readiness Assessment


Online Audience Assessment

Check it out

The Online Audience Assessment, designed for those with a web site and some type of analytics (i.e. software that tells you information about the visitors to your website), is a questionnaire meant to initiate intentional planning and consideration around those that are interacting with your web site content.

Again, geared toward those just starting out with analytics, the Online Audience Assessment is designed to introduce some of the ways to think about the audience interacting with your web site. A lot of organizations may have some sort of analytics on their web site but don’t know where to begin to think about how to use it to their advantage. Once you’ve got data rolling in, what do you do with it?

Take Our Online Audience Assessment


Publishing Matrix Builder

Check it out

Those already familiar with Aspiration’s Publishing Matrix process know that it can be an effective way for an organization to coordinate messaging across online channels. The Publishing Matrix Builder produces a lightweight Publishing Matrix for users to start thinking about the broader messaging of their organization as a whole. This skeleton of a communications plan can then be used not only as a place to index your organization’s communications but also as a catalyst for the conversations on intentions and agreed-upon usage within the organization.

I tried to keep this as simple as possible offering basic content types and channels but I’m thinking that it would useful to be able to insert your own content types and channels. Is that something that you think would be useful? The awkward part of this tool is the transfer of the matrix. Right now, it can be emailed to you, but I’m looking into how we could make it so that the tool produces a download-able spreadsheet. This has proven to be a lot more difficult than I thought it would be, but optimism is high!

Take the Publishing Matrix Builder for a Spin


Social Media Dashboard Builder

Check it out

The Social Media Dashboard Builder walks people through the process of setting up a Social Media Dashboard with the Netvibes tool. Many organizations focus on getting information online and focus less on how it is propagating and resonating. Social Media Dashboards are a great, relatively easy way to find out who is mentioning your organization and your issues online. Scouring online channels like Twitter, blogs and Google searches, the Builder provides an easy way to create the baseline components of a dashboard and start intentionally listening to what people are saying about you online.

Because this tool interacts with so many outside web entities (e.g. search engines, Netvibes), its functionality is limited sometimes to what that outside source will allow. Do you use search engines that you’d like to see in the RSS feed auto-generation functionality? Let me know

Try Out Our Social Media Dashboard Builder


Check out the tools, play around with them, cop an attitude and let me know how I can make them useful for the work that you’re doing at your org! Thanks, everybody!

 



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