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Facebook Page vs. Group for Nonprofits6xsm9lr6yrilwpmirohgtgy3yanekfogFacebook Page vs. Group for Nonprofits

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This post updated April 27th, 2012qst17o4xqyt4w2panuhfi6ls5zi8s5s9

At Aspiration, we often talk to organizations with questions about whether to set up a Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh, Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97, or Page53b72kb3blcgk1r4h61x2qf672jdhqrc on facebook.comz1kzkya2a6yeyfnpgdjduqljh6ofiu08">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.xxzofndwz8k08zz7kz7tge2tvxoiamfy

Define Your Goals8sq9ouq0ac9lcytxi0wwc7fdqj682l50

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.x70nd137d3eqkdth8qg8wgcj5se02w2p

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. 7ox6xyf7vumzdsf1uri0zn9giwqmprwnRemember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.870ts8f7ikbjqr3lbqc97af57zw0mfkk

If Facebook still seems like a fit, examine how you want to use it to reach your goals.zz7ncxamb7512ns310h9w1xd77o9j1v9

  • Are you using it purely to promote events?fx5x5wrxaqbya3mvary6o021btfrp6gu
  • To drive traffic to your website?89eixlnjmu01flymrsm92axmpgghho6g
  • To cultivate conversations with your supporters?jmn3na05eyp32ktc7tbcy3s52kfp9mvj

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.njw92lnp8zfzotlv25g76v52k2gegnou

Why You Should Noa2i8cmxi3c69wr1dfq1qdvuhafu878t8s5h9cesveu664ihisqa51qltli8ca4nttuwrzerhsqy5l77i9mgl8m01v1hyz9rjslndrxzy9p2rzbici1m8v89bki3e7zqqt Use a Facebook Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh for Your Organizationxat2bhhj94jitig17r6zysbrn4qbp0gdsykrjwd1bwbid00i341svqpf0vhccssv

A Facebook “Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh” is designed to represent only by an individual person. It allows you to “Friend709sc0ezu7tn1bjqrnqlm14diaolq0yo” other people to indicate that you have a connection, but the other person must approve your “Friend709sc0ezu7tn1bjqrnqlm14diaolq0yo Request” to complete the connection.fgv2zonvdjzzl6ryivxyv7xfovkxlt0r

Many times, organizations will set up a Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh on Facebook to represent themselves. Most of us have our own Facebook Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh, so we feel comfortable setting up a Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profile0pw1f749uh8cuvvn4qibm9scqubtr5rhs. They search for organizations representing themselves in Profile0pw1f749uh8cuvvn4qibm9scqubtr5rhs and aggressively delete them because they want all Profile0pw1f749uh8cuvvn4qibm9scqubtr5rhs to represent individuals. ut9k34nzc2tb1jfh1dvsy57rfmlfwl6gIn any case, the features for a Facebook Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh don’t match how most organizations would want to use Facebook anyway. The Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh. The features are not designed for organizations and if Facebook finds you, they will delete you.2fmpj5x78xhwydtuylyv4igplay2w41p

Do you currently have a Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh for your organization and want to switch to a Page53b72kb3blcgk1r4h61x2qf672jdhqrc?l7c6m9zci4mn3l6ahson4rswb0eb7i6i

Facebook has released a tool to make the migration easy: facebook.comz1kzkya2a6yeyfnpgdjduqljh6ofiu08/pages/create.php?migrate"> Convert Your Facebook Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh to a Facebook Page53b72kb3blcgk1r4h61x2qf672jdhqrcyeehnke9lvr33v2o89228ccz9p19lqx9

What’s up with the Facebook Page53b72kb3blcgk1r4h61x2qf672jdhqrc?clfsnvao65e0mmx2x7ghaevj7do6yen0

A Facebook “Page53b72kb3blcgk1r4h61x2qf672jdhqrc” (not to be confused with Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh) is designed for business or official representations of organizations or people. Facebook users are able to “Likeuv7xzv3tbsx8rzf742q6jzr6hhe3f2x0” a Page53b72kb3blcgk1r4h61x2qf672jdhqrc and that Page53b72kb3blcgk1r4h61x2qf672jdhqrc is then indicated on their Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh as an organization that they Likeuv7xzv3tbsx8rzf742q6jzr6hhe3f2x0. There is no limit on Likeuv7xzv3tbsx8rzf742q6jzr6hhe3f2x0s and no approval required.7szlno84rx1gnxbh67vfwhfmn3umvnxt

Facebook created the Page53b72kb3blcgk1r4h61x2qf672jdhqrc option after they saw the increased use of Profile0pw1f749uh8cuvvn4qibm9scqubtr5rhs by brands and organizations. A Page53b72kb3blcgk1r4h61x2qf672jdhqrc allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.get73piu5961k8ot2xg0jc61troqun90

Only a current Facebook user with a Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh can create a Page53b72kb3blcgk1r4h61x2qf672jdhqrc. When they create the Page53b72kb3blcgk1r4h61x2qf672jdhqrc, that person becomes the first “Admin” which allows them to edit, post and administer the Page53b72kb3blcgk1r4h61x2qf672jdhqrc. That first Admin can then specify other people to be Admins on the Page53b72kb3blcgk1r4h61x2qf672jdhqrc however they must be Friend709sc0ezu7tn1bjqrnqlm14diaolq0yos on Facebook. When Admins post content to the Page53b72kb3blcgk1r4h61x2qf672jdhqrc’s Wall, by default they show up as the Page53b72kb3blcgk1r4h61x2qf672jdhqrc and not their personal Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh. You can customize the URL of your Page53b72kb3blcgk1r4h61x2qf672jdhqrc as facebook.comz1kzkya2a6yeyfnpgdjduqljh6ofiu08/yourorganization. paebmucpbbhemafmju9dqzr685z44krkBecause you show up as the organization and have a more public presence, Page53b72kb3blcgk1r4h61x2qf672jdhqrcs give you a much more organizational presence on Facebook.q2ns7febl0moq1tkk2znr84wgdxdgzew

Another advantage of using a Page53b72kb3blcgk1r4h61x2qf672jdhqrc is that Page53b72kb3blcgk1r4h61x2qf672jdhqrcs have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page53b72kb3blcgk1r4h61x2qf672jdhqrc. Facebook Insights are not available on Facebook Profile0pw1f749uh8cuvvn4qibm9scqubtr5rhs or Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97s. Insights are a key reason to use a Facebook Page53b72kb3blcgk1r4h61x2qf672jdhqrc. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.g2l5o0744gceg7m49mxdwq9xqervkokr

One limitation of using a Page53b72kb3blcgk1r4h61x2qf672jdhqrc is that you cannot send “Message”s to your organization’s Likeuv7xzv3tbsx8rzf742q6jzr6hhe3f2x0-ers as you can when you’re using a Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh or Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97. You used to be able to send an “Update” to your Page53b72kb3blcgk1r4h61x2qf672jdhqrc’s Likeuv7xzv3tbsx8rzf742q6jzr6hhe3f2x0-ers but Facebook took away this feature so that now the main way a Page53b72kb3blcgk1r4h61x2qf672jdhqrc sends information out to Likeuv7xzv3tbsx8rzf742q6jzr6hhe3f2x0-ers is to post a status update.k3q329tmbeznslhxum745w8q51bp51jf

When Should I Use a Facebook Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97?pg6r75igahm9hrvwpkpp2dc14918u3j9

A Facebook Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97 is for people or an organization and allows you to “Jointtn7sulmtb45zfszec8mvzxe55onm926”. Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97s can be invite-only or open.3o727gfwv9roi1rbf0456fe4ky76qbak

Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97s are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Page53b72kb3blcgk1r4h61x2qf672jdhqrcs” in 2007, they could create a Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97. Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97s cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97 or to join the Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97. Another notable issue is that when owners of the Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97 post, they show up as their personal Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh rather than showing up as the Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97. 4qp1d5jnfmipriio0x1o7gl00dl6cmk6In addition, you can only invite your personal Facebook “Friend709sc0ezu7tn1bjqrnqlm14diaolq0yos” to join a Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97. These issues can blur the lines of your personal and professional use of Facebook.al46008hw85bhoe5dv1a5xqui4bpj72j

Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97s can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97 which Page53b72kb3blcgk1r4h61x2qf672jdhqrcs aren’t able to do. In addition, Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97s allow individuals to share documents with other members of the Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97 which, depending on what you’re using Facebook for, may be a useful feature.81kythqaertqplrxnm07fvdi4q28pcnn

One way that organizations take advantage of both sets of features (Page53b72kb3blcgk1r4h61x2qf672jdhqrc and Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97) is to create a Page53b72kb3blcgk1r4h61x2qf672jdhqrc to start for their organization, then set up a Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97 for a specific target audience like Alumni or an event planning committee. Unfortunately, Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97s cannot be created under a Page53b72kb3blcgk1r4h61x2qf672jdhqrc (in other words a Page53b72kb3blcgk1r4h61x2qf672jdhqrc cannot create a Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97), so inside of the Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97 you gain Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97 functionalities but loses its organizational representation to a large extent.y5ekr0iialgb4fmsjclslq3gsefuou0c

Which Should Your Organizationxat2bhhj94jitig17r6zysbrn4qbp0gd Use?40cqwvpu9plxulirea4ejp9ssn5wvxiq

Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh Page53b72kb3blcgk1r4h61x2qf672jdhqrc Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97
Exampleuqzcajk2kvltegj1ebqsiye6f075zpwj Susan Garciapf1msczzmm8rfpfxl9n7lif9coukuw5a The Red Cross8794vxjmxbe11gtvozvi4stzlxsu6tt4 School Alumni3wtxv9y2il1ykq6rey9xpcc113f9k01d
Designed Forhlc8ekvz3voe3025mf5cawvlzs3pg8an Individualsnhsd1f2bjyszs6f4ycng8u0ey0a85a9i Organizationxat2bhhj94jitig17r6zysbrn4qbp0gdssuq1oa9n12x3iuumuso26bn9y91svwtd Small Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97 of Individualsnhsd1f2bjyszs6f4ycng8u0ey0a85a9i
Viewable422vyjmbgrnsfo3j1m68j7evepgcqiak Depends on Privacy Settings4dtc146yqya2kf0z3cejkzslnff4kygf Public5n2ul8q2inxcondxnjms29lacncuubkq Private or Public5n2ul8q2inxcondxnjms29lacncuubkq
Connectiono8ja9ecc20pvflnbqg1c4sa6akqugmuv Friend709sc0ezu7tn1bjqrnqlm14diaolq0yo Likeuv7xzv3tbsx8rzf742q6jzr6hhe3f2x0 Jointtn7sulmtb45zfszec8mvzxe55onm926
Approval to Connectt3wovf5q3i8x3nnex1xvvprktc3ve4ny Friend709sc0ezu7tn1bjqrnqlm14diaolq0yo or Subscribe Unlimited likesfe93taue24jfjrw62qxem5jly74ysdsy Invite only or unlimitedlrp9y51qj851rfa5xofzk46wgxchhfss
Post Representationrm5f40qkitsnzlo4s4gli2b8xo2jo1t6 Person88yw14b2xm5ym4u1vxzxtxqpwvrnbac9sxve64a7a0xflu22ut5v0c6f5eiaify0 Organizationxat2bhhj94jitig17r6zysbrn4qbp0gd Person88yw14b2xm5ym4u1vxzxtxqpwvrnbac9sxve64a7a0xflu22ut5v0c6f5eiaify0
Can send “Message”8ioe4qc77taqquqyw4o6bpkw3k6e3ny2 Yes463kpqq65qk6p3nw2b14yfq6bq57joudb8y8i3wmg7gqdyrvv476krs71ymuewegz7uxn9ytrukrte3hmkzpol6dcsqi7crxxy30wa5aqs6v7yvbcg3ts6vl0qsevi7j4qqpmja4slf5r4lv5k34f94gk9uuhdpc Noa2i8cmxi3c69wr1dfq1qdvuhafu878t8s5h9cesveu664ihisqa51qltli8ca4nttuwrzerhsqy5l77i9mgl8m01v1hyz9rjslndrxzy9p2rzbici1m8v89bki3e7zqq Yes463kpqq65qk6p3nw2b14yfq6bq57joudb8y8i3wmg7gqdyrvv476krs71ymuewegz7uxn9ytrukrte3hmkzpol6dcsqi7crxxy30wa5aqs6v7yvbcg3ts6vl0qsevi7j4qqpmja4slf5r4lv5k34f94gk9uuhdpc
Where to Createg8tizvpfiztmtp9rwnb3txqtqy7npecv facebook.comz1kzkya2a6yeyfnpgdjduqljh6ofiu08 facebook.comz1kzkya2a6yeyfnpgdjduqljh6ofiu08/pages/create facebook.comz1kzkya2a6yeyfnpgdjduqljh6ofiu08/groups
Insightsgnvghku2pyt73fb4j5kon2hzxdujl20s Noa2i8cmxi3c69wr1dfq1qdvuhafu878t8s5h9cesveu664ihisqa51qltli8ca4nttuwrzerhsqy5l77i9mgl8m01v1hyz9rjslndrxzy9p2rzbici1m8v89bki3e7zqq Yes463kpqq65qk6p3nw2b14yfq6bq57joudb8y8i3wmg7gqdyrvv476krs71ymuewegz7uxn9ytrukrte3hmkzpol6dcsqi7crxxy30wa5aqs6v7yvbcg3ts6vl0qsevi7j4qqpmja4slf5r4lv5k34f94gk9uuhdpc Noa2i8cmxi3c69wr1dfq1qdvuhafu878t8s5h9cesveu664ihisqa51qltli8ca4nttuwrzerhsqy5l77i9mgl8m01v1hyz9rjslndrxzy9p2rzbici1m8v89bki3e7zqq
Custom URLtg7rxhcz6jty9qdxcx0ek0fibq6llia5 Yes463kpqq65qk6p3nw2b14yfq6bq57joudb8y8i3wmg7gqdyrvv476krs71ymuewegz7uxn9ytrukrte3hmkzpol6dcsqi7crxxy30wa5aqs6v7yvbcg3ts6vl0qsevi7j4qqpmja4slf5r4lv5k34f94gk9uuhdpc Yes463kpqq65qk6p3nw2b14yfq6bq57joudb8y8i3wmg7gqdyrvv476krs71ymuewegz7uxn9ytrukrte3hmkzpol6dcsqi7crxxy30wa5aqs6v7yvbcg3ts6vl0qsevi7j4qqpmja4slf5r4lv5k34f94gk9uuhdpc Noa2i8cmxi3c69wr1dfq1qdvuhafu878t8s5h9cesveu664ihisqa51qltli8ca4nttuwrzerhsqy5l77i9mgl8m01v1hyz9rjslndrxzy9p2rzbici1m8v89bki3e7zqq

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.ioduan78z7cdulfqchntk9lyh4qvps7y

Is your organization using a Groupbyrc7fifr6h2a853c3j0ho2h7s9e6s97, Page53b72kb3blcgk1r4h61x2qf672jdhqrc, or Profile0pw1f749uh8cuvvn4qibm9scqubtr5rh? How is it working or not working for you?

 w544d1orcnm1y2n1348imkhom0s0dd10

(original) View 中文 translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    – Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    – Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point 😛

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

  • Pingback: Facebook Page vs. Group Post Updated

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