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Facebook Page vs. Group for Nonprofitsyac2138eiveb0d2935e4svh0h915sf1gFacebook Page vs. Group for Nonprofits

(English → Italiano) View original
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This post updated April 27th, 2012isqm93o5dla8jqz02mapkmpdd9sikmwt

At Aspiration, we often talk to organizations with questions about whether to set up a Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a, Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv, or Pageq00scq4a122akub5m9ece34jxov9jhw0 on facebook.common1nt64xep8nv6l4phrwzdhd7nvujz7">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.2m0ac4xl3pmf8h3es6r246a4ecxhhf4a

Define Your Goalsf7ot8rj748ypw6evdegvm2ilxahg4mg9

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.zi6o0836sbtlhpb9tf9ff9darvjqgk75

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. k0jddti2cfidsbiyads9rio7qxet8epjRemember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.yukrys4esa6ovbpdumqqbdzbt8iykuh8

If Facebook still seems like a fit, examine how you want to use it to reach your goals.zifh3fp372dkawji56s5cr83nbf2zfxp

  • Are you using it purely to promote events?0a6y509qhqicemfg7vzwu13ad1vbsu1i
  • To drive traffic to your website?n634adykyu5fmstx2siiaz84c9lcix1v
  • To cultivate conversations with your supporters?bj1sy95wfg91uzpex80m8gvguiue8i39

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.bb9r0co1p4ebgpkugf7vq7p51or4zd61

Why You Should No5j7xtw26drgfxb26gmeh39k8nhr4rm2nt8vnvz28d6g6800vnvy86t368kxj9nash00tlq6kxhpgboqxfzf0bxu1a4zycz9k3cglf10qlcafa7jahmvzvpve8lu6yd3rt Use a Facebook Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a for Your Organizationlgwmxbvlwvaciyzfv34wik4q1o7s1qxduli8lfq5ztikkxy904fn9yjureovasbv

A Facebook “Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a” is designed to represent only by an individual person. It allows you to “Friendfw9aq0exwolxyf1izs9zw71ylr9mdnai” other people to indicate that you have a connection, but the other person must approve your “Friendfw9aq0exwolxyf1izs9zw71ylr9mdnai Request” to complete the connection.3pcvjh1ddoo6hrcmed08xcasg3kiab63

Many times, organizations will set up a Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a on Facebook to represent themselves. Most of us have our own Facebook Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a, so we feel comfortable setting up a Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1as. They search for organizations representing themselves in Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1as and aggressively delete them because they want all Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1as to represent individuals. xccfdrgmyzzi8y2tw3wlteh11ezzu61hIn any case, the features for a Facebook Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a don’t match how most organizations would want to use Facebook anyway. The Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a. The features are not designed for organizations and if Facebook finds you, they will delete you.nyojtapcbtnl5ax5bthng8qy72t3b6vo

Do you currently have a Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a for your organization and want to switch to a Pageq00scq4a122akub5m9ece34jxov9jhw0?nqfjddrgmiavs0bluipfz0k5fs9c43ii

Facebook has released a tool to make the migration easy: facebook.common1nt64xep8nv6l4phrwzdhd7nvujz7/pages/create.php?migrate"> Convert Your Facebook Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a to a Facebook Pageq00scq4a122akub5m9ece34jxov9jhw01fycw7oeoaxsasoz2h3dk2mqdzfr0s9r

What’s up with the Facebook Pageq00scq4a122akub5m9ece34jxov9jhw0?cs7f5e1zhv3dfr0p0zrxxcy972eh9qfb

A Facebook “Pageq00scq4a122akub5m9ece34jxov9jhw0” (not to be confused with Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a) is designed for business or official representations of organizations or people. Facebook users are able to “Likelspgdv3rwaq163xzc9s4c66a3iio3rte” a Pageq00scq4a122akub5m9ece34jxov9jhw0 and that Pageq00scq4a122akub5m9ece34jxov9jhw0 is then indicated on their Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a as an organization that they Likelspgdv3rwaq163xzc9s4c66a3iio3rte. There is no limit on Likelspgdv3rwaq163xzc9s4c66a3iio3rtes and no approval required.2vjjlxb7v88yclv2x8ci377peq938ra1

Facebook created the Pageq00scq4a122akub5m9ece34jxov9jhw0 option after they saw the increased use of Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1as by brands and organizations. A Pageq00scq4a122akub5m9ece34jxov9jhw0 allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.6e7zy6yqkowpnz8dip5ate5iawtfbla7

Only a current Facebook user with a Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a can create a Pageq00scq4a122akub5m9ece34jxov9jhw0. When they create the Pageq00scq4a122akub5m9ece34jxov9jhw0, that person becomes the first “Admin” which allows them to edit, post and administer the Pageq00scq4a122akub5m9ece34jxov9jhw0. That first Admin can then specify other people to be Admins on the Pageq00scq4a122akub5m9ece34jxov9jhw0 however they must be Friendfw9aq0exwolxyf1izs9zw71ylr9mdnais on Facebook. When Admins post content to the Pageq00scq4a122akub5m9ece34jxov9jhw0’s Wall, by default they show up as the Pageq00scq4a122akub5m9ece34jxov9jhw0 and not their personal Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a. You can customize the URL of your Pageq00scq4a122akub5m9ece34jxov9jhw0 as facebook.common1nt64xep8nv6l4phrwzdhd7nvujz7/yourorganization. ap3wx1nv1b7q4lz5nxnbkcgjgsc0pveqBecause you show up as the organization and have a more public presence, Pageq00scq4a122akub5m9ece34jxov9jhw0s give you a much more organizational presence on Facebook.ylik2ec8iwtcurd4id5xia3dx022xyxl

Another advantage of using a Pageq00scq4a122akub5m9ece34jxov9jhw0 is that Pageq00scq4a122akub5m9ece34jxov9jhw0s have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Pageq00scq4a122akub5m9ece34jxov9jhw0. Facebook Insights are not available on Facebook Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1as or Groupwdxy04t4iopws0p4z6fgc19dffmt9lxvs. Insights are a key reason to use a Facebook Pageq00scq4a122akub5m9ece34jxov9jhw0. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.w0gcvduj0f0r17qwsm5bbr9kkncl3lip

One limitation of using a Pageq00scq4a122akub5m9ece34jxov9jhw0 is that you cannot send “Message”s to your organization’s Likelspgdv3rwaq163xzc9s4c66a3iio3rte-ers as you can when you’re using a Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a or Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv. You used to be able to send an “Update” to your Pageq00scq4a122akub5m9ece34jxov9jhw0’s Likelspgdv3rwaq163xzc9s4c66a3iio3rte-ers but Facebook took away this feature so that now the main way a Pageq00scq4a122akub5m9ece34jxov9jhw0 sends information out to Likelspgdv3rwaq163xzc9s4c66a3iio3rte-ers is to post a status update.ugw3oucc0yo6smknkdmq4reqprmm9q4t

When Should I Use a Facebook Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv?itu9c816hkssztznfbmukp1k7icogtmo

A Facebook Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv is for people or an organization and allows you to “Join42yfgy5e5hvtabtfeyzdcxizsqgxvnxp”. Groupwdxy04t4iopws0p4z6fgc19dffmt9lxvs can be invite-only or open.0mkqwb3arqfj30ukg0tlkydqw7sd87qz

Groupwdxy04t4iopws0p4z6fgc19dffmt9lxvs are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pageq00scq4a122akub5m9ece34jxov9jhw0s” in 2007, they could create a Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv. Groupwdxy04t4iopws0p4z6fgc19dffmt9lxvs cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv or to join the Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv. Another notable issue is that when owners of the Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv post, they show up as their personal Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a rather than showing up as the Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv. xlv0hp2dmp78r13e8oxt6ar02mdkfb42In addition, you can only invite your personal Facebook “Friendfw9aq0exwolxyf1izs9zw71ylr9mdnais” to join a Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv. These issues can blur the lines of your personal and professional use of Facebook.2yso43rp3sbcy7hdllge49wcjc3lmv4f

Groupwdxy04t4iopws0p4z6fgc19dffmt9lxvs can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv which Pageq00scq4a122akub5m9ece34jxov9jhw0s aren’t able to do. In addition, Groupwdxy04t4iopws0p4z6fgc19dffmt9lxvs allow individuals to share documents with other members of the Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv which, depending on what you’re using Facebook for, may be a useful feature.y1gqog76to1esubzlfpz7gd04w7x6s6v

One way that organizations take advantage of both sets of features (Pageq00scq4a122akub5m9ece34jxov9jhw0 and Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv) is to create a Pageq00scq4a122akub5m9ece34jxov9jhw0 to start for their organization, then set up a Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv for a specific target audience like Alumni or an event planning committee. Unfortunately, Groupwdxy04t4iopws0p4z6fgc19dffmt9lxvs cannot be created under a Pageq00scq4a122akub5m9ece34jxov9jhw0 (in other words a Pageq00scq4a122akub5m9ece34jxov9jhw0 cannot create a Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv), so inside of the Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv you gain Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv functionalities but loses its organizational representation to a large extent.pnsumhzep06hp66chna2vt4ya22j5tjl

Which Should Your Organizationlgwmxbvlwvaciyzfv34wik4q1o7s1qxd Use?cj80runq64b3xc2bc3bnb989rssldejf

Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a Pageq00scq4a122akub5m9ece34jxov9jhw0 Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv
Examplex5oxkpd9sct5e8310v48ual1mmj11yjo Susan Garcias8bym2t90p1q8veni6vaghkpoonb2d3l The Red Crossoydsnd8olhon9nakq5a8j2ms4vbshlcw School Alumni25ek5o5l6rt39fnygm65445u22g7valn
Designed For2f5kqsp8yygcenjwibww5ezjs9ey578y Individualsddsefxjsmg2s7agx70pdikf021ftsh4w Organizationlgwmxbvlwvaciyzfv34wik4q1o7s1qxdsen0d003wenp2bituqpw40t9p9qc12uq6 Small Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv of Individualsddsefxjsmg2s7agx70pdikf021ftsh4w
Viewablef8zu577ngiglky37b3t51tg3p5pinm0t Depends on Privacy Settingsx08b8s9a773coohncs0e2lsswc5rf043 Publiclv6zvoym7tqywuvmq8j00jx4e3ebo4nz Private or Publiclv6zvoym7tqywuvmq8j00jx4e3ebo4nz
Connectionxm1bnwuamigobpnkfl28vy69v2bdk9n7 Friendfw9aq0exwolxyf1izs9zw71ylr9mdnai Likelspgdv3rwaq163xzc9s4c66a3iio3rte Join42yfgy5e5hvtabtfeyzdcxizsqgxvnxp
Approval to Connectrfdl3cc8m2hf0hperv0hawnsay6g2qfk Friendfw9aq0exwolxyf1izs9zw71ylr9mdnai or Subscribe Unlimited likes5e5v6qashi93mhy70j35d7i1fuqmqbam Invite only or unlimitedb9ljt4z4ymvpu6c7dzmrbo6vf2h6gebi
Post Representationc2tiepjrqb0hze84f6b1uf0knsex9axb Person9tcakpkxvgfg8mde815hgi8j0exu8sy7ix96128lpf436243s4unawne4j5gyvg6 Organizationlgwmxbvlwvaciyzfv34wik4q1o7s1qxd Person9tcakpkxvgfg8mde815hgi8j0exu8sy7ix96128lpf436243s4unawne4j5gyvg6
Can send “Message”wo9gp299u2j1ysrd3znlehdvinnvgdy3 Yesi6ar6jvcwnctpn67lpvvnbxwo8jk2j1actul15ohxj7pzgs8qrd97usko0bicfjf5dfh8ldew2bkjcmeafx48vzcrc7hkkrfq7dr2wp2kgfj0dx9ujvka5hq7bkpnf34svb98v6pfb6zgkm9by11zjfxgcbtulpc No5j7xtw26drgfxb26gmeh39k8nhr4rm2nt8vnvz28d6g6800vnvy86t368kxj9nash00tlq6kxhpgboqxfzf0bxu1a4zycz9k3cglf10qlcafa7jahmvzvpve8lu6yd3r Yesi6ar6jvcwnctpn67lpvvnbxwo8jk2j1actul15ohxj7pzgs8qrd97usko0bicfjf5dfh8ldew2bkjcmeafx48vzcrc7hkkrfq7dr2wp2kgfj0dx9ujvka5hq7bkpnf34svb98v6pfb6zgkm9by11zjfxgcbtulpc
Where to Createrz4q5h9pumja4kaowqkuawbww0hxxt7f facebook.common1nt64xep8nv6l4phrwzdhd7nvujz7 facebook.common1nt64xep8nv6l4phrwzdhd7nvujz7/pages/create facebook.common1nt64xep8nv6l4phrwzdhd7nvujz7/groups
Insightsz7ruim4x5ak76xchdspqs5hbjw0p12mq No5j7xtw26drgfxb26gmeh39k8nhr4rm2nt8vnvz28d6g6800vnvy86t368kxj9nash00tlq6kxhpgboqxfzf0bxu1a4zycz9k3cglf10qlcafa7jahmvzvpve8lu6yd3r Yesi6ar6jvcwnctpn67lpvvnbxwo8jk2j1actul15ohxj7pzgs8qrd97usko0bicfjf5dfh8ldew2bkjcmeafx48vzcrc7hkkrfq7dr2wp2kgfj0dx9ujvka5hq7bkpnf34svb98v6pfb6zgkm9by11zjfxgcbtulpc No5j7xtw26drgfxb26gmeh39k8nhr4rm2nt8vnvz28d6g6800vnvy86t368kxj9nash00tlq6kxhpgboqxfzf0bxu1a4zycz9k3cglf10qlcafa7jahmvzvpve8lu6yd3r
Custom URLylst0crkuskayowu0agt4s8zqtnky8sn Yesi6ar6jvcwnctpn67lpvvnbxwo8jk2j1actul15ohxj7pzgs8qrd97usko0bicfjf5dfh8ldew2bkjcmeafx48vzcrc7hkkrfq7dr2wp2kgfj0dx9ujvka5hq7bkpnf34svb98v6pfb6zgkm9by11zjfxgcbtulpc Yesi6ar6jvcwnctpn67lpvvnbxwo8jk2j1actul15ohxj7pzgs8qrd97usko0bicfjf5dfh8ldew2bkjcmeafx48vzcrc7hkkrfq7dr2wp2kgfj0dx9ujvka5hq7bkpnf34svb98v6pfb6zgkm9by11zjfxgcbtulpc No5j7xtw26drgfxb26gmeh39k8nhr4rm2nt8vnvz28d6g6800vnvy86t368kxj9nash00tlq6kxhpgboqxfzf0bxu1a4zycz9k3cglf10qlcafa7jahmvzvpve8lu6yd3r

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.j8rqcphly1mcg3f3o3sw7c4smoxk5ttf

Is your organization using a Groupwdxy04t4iopws0p4z6fgc19dffmt9lxv, Pageq00scq4a122akub5m9ece34jxov9jhw0, or Profile0wnnwpukn7xp50ya70t98pdlq0i4jy1a? How is it working or not working for you?

 ch4j4gcrv7c2vxp1wgtl2qdx24umjytm

(original) View Italiano translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    – Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    – Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point 😛

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

  • Pingback: Facebook Page vs. Group Post Updated

  • Pingback: What to tell a ‘friend’, they’re not one | Common Knowledge, Stephen Blyth's blog, Wellington, Aotearoa New Zealand

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