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Facebook Page vs. Group for Nonprofitssc3wznk9yjwwzrchs5jc6m6cpna8h5j0Facebook Page vs. Group for Nonprofits

(English → हिन्दी) View original
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This post updated April 27th, 2012xb2r8m61dz90yjyzvnwwffobs7f1fh63

At Aspiration, we often talk to organizations with questions about whether to set up a Profileseu0olxjwssmhaomeml98ai0vdci5tso, Grouphk05wk6in210t7yjbrbmpizjlbisntxu, or Page63da6ecgg1f1hkj043z6tc1kbjyxiiie on facebook.comph4z07zfx7hou6za6g1tqt6kxr20l2n0">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.rkykid27t7z8vw8y3if4tuyh96emu5pb

Define Your Goals7hecbc20s7543tk7vrwilslnesn4hase

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.82vszi6sv3f6crulg6tk5uajc71ml32k

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. f3n6qjyb9h9oh1k74nwk3o6o5io9890eRemember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.djlgjigmqzfkpgehwwvgw5tua4xaew3h

If Facebook still seems like a fit, examine how you want to use it to reach your goals.6eu1aptqj3l5uy98uxjjsf6e59f0odtk

  • Are you using it purely to promote events?fz75qqlxxyqq9r3kq54mfsxtbws45d5a
  • To drive traffic to your website?t3uosljxntyb2wf6qyvp0iv0dywxosp7
  • To cultivate conversations with your supporters?mf3r1sv1yx5v7erwpz19wsqj8kdnf9fr

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.py97wjij5vs40r489hc0myocm7yhi2wx

Why You Should Noak2uhgycatrvcacrk5ih6ihxwxbba2lba61vg8b7kbrs2irwx59etvp8piofueevmjd89a29ujif8m0z101jvo8q1k15dgsqijpvp5pcw821w1bgqllnrbuc0lyzs6e0t Use a Facebook Profileseu0olxjwssmhaomeml98ai0vdci5tso for Your Organizationxwrfw9zbaz1zfns7kb93pazk488il4v9szwnsa5kutywu5z1vhmav4n6jvitlxv4

A Facebook “Profileseu0olxjwssmhaomeml98ai0vdci5tso” is designed to represent only by an individual person. It allows you to “Friend70uvycftiowqgutmwkpuw5qsm94nabp8” other people to indicate that you have a connection, but the other person must approve your “Friend70uvycftiowqgutmwkpuw5qsm94nabp8 Request” to complete the connection.g8g2zpvzyhn4v6b80rz0t7o35yq8xp74

Many times, organizations will set up a Profileseu0olxjwssmhaomeml98ai0vdci5tso on Facebook to represent themselves. Most of us have our own Facebook Profileseu0olxjwssmhaomeml98ai0vdci5tso, so we feel comfortable setting up a Profileseu0olxjwssmhaomeml98ai0vdci5tso for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profileseu0olxjwssmhaomeml98ai0vdci5tsos. They search for organizations representing themselves in Profileseu0olxjwssmhaomeml98ai0vdci5tsos and aggressively delete them because they want all Profileseu0olxjwssmhaomeml98ai0vdci5tsos to represent individuals. s1tgjupzuexox052w4x4kj1feb2rl8q4In any case, the features for a Facebook Profileseu0olxjwssmhaomeml98ai0vdci5tso don’t match how most organizations would want to use Facebook anyway. The Profileseu0olxjwssmhaomeml98ai0vdci5tso has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profileseu0olxjwssmhaomeml98ai0vdci5tso. The features are not designed for organizations and if Facebook finds you, they will delete you.4fffmsyf3l1r1d6lbk8vsfpa9btvuozp

Do you currently have a Profileseu0olxjwssmhaomeml98ai0vdci5tso for your organization and want to switch to a Page63da6ecgg1f1hkj043z6tc1kbjyxiiie?83xawyan423y599w8923rv4bt0q75j74

Facebook has released a tool to make the migration easy: facebook.comph4z07zfx7hou6za6g1tqt6kxr20l2n0/pages/create.php?migrate"> Convert Your Facebook Profileseu0olxjwssmhaomeml98ai0vdci5tso to a Facebook Page63da6ecgg1f1hkj043z6tc1kbjyxiiie3aoarrzcuedsumpaxfe5l8yifwbxaks3

What’s up with the Facebook Page63da6ecgg1f1hkj043z6tc1kbjyxiiie?07rliox41tai0bc42rkwnwpvdt8205gr

A Facebook “Page63da6ecgg1f1hkj043z6tc1kbjyxiiie” (not to be confused with Profileseu0olxjwssmhaomeml98ai0vdci5tso) is designed for business or official representations of organizations or people. Facebook users are able to “Likedv9j3pmnz9itoip39zogtlvlkzcnzvo2” a Page63da6ecgg1f1hkj043z6tc1kbjyxiiie and that Page63da6ecgg1f1hkj043z6tc1kbjyxiiie is then indicated on their Profileseu0olxjwssmhaomeml98ai0vdci5tso as an organization that they Likedv9j3pmnz9itoip39zogtlvlkzcnzvo2. There is no limit on Likedv9j3pmnz9itoip39zogtlvlkzcnzvo2s and no approval required.ns89y9q0tdhtaxs0h0ewhdw0py9lvns8

Facebook created the Page63da6ecgg1f1hkj043z6tc1kbjyxiiie option after they saw the increased use of Profileseu0olxjwssmhaomeml98ai0vdci5tsos by brands and organizations. A Page63da6ecgg1f1hkj043z6tc1kbjyxiiie allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.0vjsxm1xgt5ck6j5pfazil1cwybnvzpl

Only a current Facebook user with a Profileseu0olxjwssmhaomeml98ai0vdci5tso can create a Page63da6ecgg1f1hkj043z6tc1kbjyxiiie. When they create the Page63da6ecgg1f1hkj043z6tc1kbjyxiiie, that person becomes the first “Admin” which allows them to edit, post and administer the Page63da6ecgg1f1hkj043z6tc1kbjyxiiie. That first Admin can then specify other people to be Admins on the Page63da6ecgg1f1hkj043z6tc1kbjyxiiie however they must be Friend70uvycftiowqgutmwkpuw5qsm94nabp8s on Facebook. When Admins post content to the Page63da6ecgg1f1hkj043z6tc1kbjyxiiie’s Wall, by default they show up as the Page63da6ecgg1f1hkj043z6tc1kbjyxiiie and not their personal Profileseu0olxjwssmhaomeml98ai0vdci5tso. You can customize the URL of your Page63da6ecgg1f1hkj043z6tc1kbjyxiiie as facebook.comph4z07zfx7hou6za6g1tqt6kxr20l2n0/yourorganization. s5rn0afv9y0ux4r6fpgh7d24fpmxtmjbBecause you show up as the organization and have a more public presence, Page63da6ecgg1f1hkj043z6tc1kbjyxiiies give you a much more organizational presence on Facebook.ncagimtau75sgem2nocwsg36deru7usl

Another advantage of using a Page63da6ecgg1f1hkj043z6tc1kbjyxiiie is that Page63da6ecgg1f1hkj043z6tc1kbjyxiiies have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page63da6ecgg1f1hkj043z6tc1kbjyxiiie. Facebook Insights are not available on Facebook Profileseu0olxjwssmhaomeml98ai0vdci5tsos or Grouphk05wk6in210t7yjbrbmpizjlbisntxus. Insights are a key reason to use a Facebook Page63da6ecgg1f1hkj043z6tc1kbjyxiiie. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.hlnrsc7gsfehv8w0vjv4ouvttdpfmhst

One limitation of using a Page63da6ecgg1f1hkj043z6tc1kbjyxiiie is that you cannot send “Message”s to your organization’s Likedv9j3pmnz9itoip39zogtlvlkzcnzvo2-ers as you can when you’re using a Profileseu0olxjwssmhaomeml98ai0vdci5tso or Grouphk05wk6in210t7yjbrbmpizjlbisntxu. You used to be able to send an “Update” to your Page63da6ecgg1f1hkj043z6tc1kbjyxiiie’s Likedv9j3pmnz9itoip39zogtlvlkzcnzvo2-ers but Facebook took away this feature so that now the main way a Page63da6ecgg1f1hkj043z6tc1kbjyxiiie sends information out to Likedv9j3pmnz9itoip39zogtlvlkzcnzvo2-ers is to post a status update.kma763czhv28pm9uz15vejbnq0s97csh

When Should I Use a Facebook Grouphk05wk6in210t7yjbrbmpizjlbisntxu?8z8vbz1byg6uxanbty6yuzggq8hsveat

A Facebook Grouphk05wk6in210t7yjbrbmpizjlbisntxu is for people or an organization and allows you to “Join83acl01lkj59pskzzg3ve6eo16zmvlxu”. Grouphk05wk6in210t7yjbrbmpizjlbisntxus can be invite-only or open.du61gu85fktymg1a6eo2af3spg7u3ha6

Grouphk05wk6in210t7yjbrbmpizjlbisntxus are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Page63da6ecgg1f1hkj043z6tc1kbjyxiiies” in 2007, they could create a Grouphk05wk6in210t7yjbrbmpizjlbisntxu. Grouphk05wk6in210t7yjbrbmpizjlbisntxus cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Grouphk05wk6in210t7yjbrbmpizjlbisntxu or to join the Grouphk05wk6in210t7yjbrbmpizjlbisntxu. Another notable issue is that when owners of the Grouphk05wk6in210t7yjbrbmpizjlbisntxu post, they show up as their personal Profileseu0olxjwssmhaomeml98ai0vdci5tso rather than showing up as the Grouphk05wk6in210t7yjbrbmpizjlbisntxu. auyb2r77sil5sytmyksswsh2eeb1alpaIn addition, you can only invite your personal Facebook “Friend70uvycftiowqgutmwkpuw5qsm94nabp8s” to join a Grouphk05wk6in210t7yjbrbmpizjlbisntxu. These issues can blur the lines of your personal and professional use of Facebook.amos4u9ckppewo61irz1w1t833qr2zs3

Grouphk05wk6in210t7yjbrbmpizjlbisntxus can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Grouphk05wk6in210t7yjbrbmpizjlbisntxu which Page63da6ecgg1f1hkj043z6tc1kbjyxiiies aren’t able to do. In addition, Grouphk05wk6in210t7yjbrbmpizjlbisntxus allow individuals to share documents with other members of the Grouphk05wk6in210t7yjbrbmpizjlbisntxu which, depending on what you’re using Facebook for, may be a useful feature.j8ixkdj2g2d0bi2ww0lmkwk699lekiot

One way that organizations take advantage of both sets of features (Page63da6ecgg1f1hkj043z6tc1kbjyxiiie and Grouphk05wk6in210t7yjbrbmpizjlbisntxu) is to create a Page63da6ecgg1f1hkj043z6tc1kbjyxiiie to start for their organization, then set up a Grouphk05wk6in210t7yjbrbmpizjlbisntxu for a specific target audience like Alumni or an event planning committee. Unfortunately, Grouphk05wk6in210t7yjbrbmpizjlbisntxus cannot be created under a Page63da6ecgg1f1hkj043z6tc1kbjyxiiie (in other words a Page63da6ecgg1f1hkj043z6tc1kbjyxiiie cannot create a Grouphk05wk6in210t7yjbrbmpizjlbisntxu), so inside of the Grouphk05wk6in210t7yjbrbmpizjlbisntxu you gain Grouphk05wk6in210t7yjbrbmpizjlbisntxu functionalities but loses its organizational representation to a large extent.wfkp3ogh1b0fuaxamgz25y497g9uyqwk

Which Should Your Organizationxwrfw9zbaz1zfns7kb93pazk488il4v9 Use?kahvqknt0f4jjgb9hez52fqk76yv5sef

Profileseu0olxjwssmhaomeml98ai0vdci5tso Page63da6ecgg1f1hkj043z6tc1kbjyxiiie Grouphk05wk6in210t7yjbrbmpizjlbisntxu
Examplekknlrtt0b0pq4ktcw9lvx6xuzykl7mvh Susan Garciafr7dsmqxeaconu6847zaiqywxm713u49 The Red Crossg2xvu7skoghyr2konfp2iib35u5swq93 School Alumnihu6cfbu7z5m7esg4p4wu1rntvk3jpmww
Designed Forh4wtiwvtqcqzi0c1qtl31ihh2r09h00p Individuals0e5b3hyg11dr49qhs1uv2au7b0zibx61 Organizationxwrfw9zbaz1zfns7kb93pazk488il4v9sorkz8c4azmhucwlgngbyz8y0rpojzhnd Small Grouphk05wk6in210t7yjbrbmpizjlbisntxu of Individuals0e5b3hyg11dr49qhs1uv2au7b0zibx61
Viewableh0gsi30gxbqk99wwdtu6v58o9on4w563 Depends on Privacy Settingsis6s362lpivtehauf12yef3dzelwpkty Public5omfqkrxomixmo6b9ykkcd8py4bxwmbs Private or Public5omfqkrxomixmo6b9ykkcd8py4bxwmbs
Connection7q3edqvp8zryu4f7vdz3vww3e26w0f3x Friend70uvycftiowqgutmwkpuw5qsm94nabp8 Likedv9j3pmnz9itoip39zogtlvlkzcnzvo2 Join83acl01lkj59pskzzg3ve6eo16zmvlxu
Approval to Connecteg809wqx15avfyhzuw4hc5k01f86l6gq Friend70uvycftiowqgutmwkpuw5qsm94nabp8 or Subscribe Unlimited likesl3enhchvsfjqrcqd9jcvbc10quegl53w Invite only or unlimited8hcb4pop9inuy04ulycg8a5bpklzsp3q
Post Representation46e441lncsbaibi9cx9wuvqf6s9f7yv1 Personlaolj5on9lolntooe8apn8mdmgf1aodm4gml7m594hfjl0vod4gnc413vzongtgb Organizationxwrfw9zbaz1zfns7kb93pazk488il4v9 Personlaolj5on9lolntooe8apn8mdmgf1aodm4gml7m594hfjl0vod4gnc413vzongtgb
Can send “Message”mkfkm88s1saurjk4gfzy50g2uodslk0x Yes5p5oc2riapn9mlgap8zv71tlx7393z2yhcp0o7koumjowxkbcahsalpsghv8we235tl7tv4vmp5oucwfk78svfkfqsze6uw15f4iu0v6vu75m8px3j397sz6zb70hreduo972900f4gyovxgvolkbv700cqx23dn Noak2uhgycatrvcacrk5ih6ihxwxbba2lba61vg8b7kbrs2irwx59etvp8piofueevmjd89a29ujif8m0z101jvo8q1k15dgsqijpvp5pcw821w1bgqllnrbuc0lyzs6e0 Yes5p5oc2riapn9mlgap8zv71tlx7393z2yhcp0o7koumjowxkbcahsalpsghv8we235tl7tv4vmp5oucwfk78svfkfqsze6uw15f4iu0v6vu75m8px3j397sz6zb70hreduo972900f4gyovxgvolkbv700cqx23dn
Where to Create1m6uvutlg4cln03tc117td29y1dhfi66 facebook.comph4z07zfx7hou6za6g1tqt6kxr20l2n0 facebook.comph4z07zfx7hou6za6g1tqt6kxr20l2n0/pages/create facebook.comph4z07zfx7hou6za6g1tqt6kxr20l2n0/groups
Insights6lwzxt2xuic00pnp992m2o2jvfr4pa6l Noak2uhgycatrvcacrk5ih6ihxwxbba2lba61vg8b7kbrs2irwx59etvp8piofueevmjd89a29ujif8m0z101jvo8q1k15dgsqijpvp5pcw821w1bgqllnrbuc0lyzs6e0 Yes5p5oc2riapn9mlgap8zv71tlx7393z2yhcp0o7koumjowxkbcahsalpsghv8we235tl7tv4vmp5oucwfk78svfkfqsze6uw15f4iu0v6vu75m8px3j397sz6zb70hreduo972900f4gyovxgvolkbv700cqx23dn Noak2uhgycatrvcacrk5ih6ihxwxbba2lba61vg8b7kbrs2irwx59etvp8piofueevmjd89a29ujif8m0z101jvo8q1k15dgsqijpvp5pcw821w1bgqllnrbuc0lyzs6e0
Custom URLgjy13mi11fvvao5dak9hrtu178wg2zf8 Yes5p5oc2riapn9mlgap8zv71tlx7393z2yhcp0o7koumjowxkbcahsalpsghv8we235tl7tv4vmp5oucwfk78svfkfqsze6uw15f4iu0v6vu75m8px3j397sz6zb70hreduo972900f4gyovxgvolkbv700cqx23dn Yes5p5oc2riapn9mlgap8zv71tlx7393z2yhcp0o7koumjowxkbcahsalpsghv8we235tl7tv4vmp5oucwfk78svfkfqsze6uw15f4iu0v6vu75m8px3j397sz6zb70hreduo972900f4gyovxgvolkbv700cqx23dn Noak2uhgycatrvcacrk5ih6ihxwxbba2lba61vg8b7kbrs2irwx59etvp8piofueevmjd89a29ujif8m0z101jvo8q1k15dgsqijpvp5pcw821w1bgqllnrbuc0lyzs6e0

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.tubbjjihjhe5yhp73up9o9tm45rj2gpm

Is your organization using a Grouphk05wk6in210t7yjbrbmpizjlbisntxu, Page63da6ecgg1f1hkj043z6tc1kbjyxiiie, or Profileseu0olxjwssmhaomeml98ai0vdci5tso? How is it working or not working for you?

 ctej8rnbqy8bibfsg4zfpxemnf3ebgae

(original) View हिन्दी translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    – Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    – Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point 😛

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

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