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Facebook Page vs. Group for Nonprofits8hixnln96i0zynxy0ye5ucgz2tnarzkpFacebook Page vs. Group for Nonprofits

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This post updated April 27th, 20129l65bcu2h2d3szf7ioyoho5g0j8jyuhx

At Aspiration, we often talk to organizations with questions about whether to set up a Profileughi5avax283d7gct8ekpc7sn4b1kd15, Group3cjl6e7mkligwqplq5oedgrwizleb804, or Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx on facebook.com258kt6vfjaq0iazn297f3e2ksbzikg9d">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.7x95ovdy464mbs7p19sqsr7qrizx9od6

Define Your Goals5d7xzudrm7a11p2gtjr53quewnrffcyb

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.bmrbor3n8eha2qe6yb4v2cxuz8gdsmtu

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. 0oj7f9do4sta7i4smtpe0ptztjliytroRemember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.6xlll63lqhzjqjyzr3k4y9vvwmsxakk6

If Facebook still seems like a fit, examine how you want to use it to reach your goals.zau6cdgo02n3ci9p7386b17x879m00rq

  • Are you using it purely to promote events?8dobseqeefboru5kltbrheycfdl9himf
  • To drive traffic to your website?btyz78whrzj3wlg4h7zo8qcshxoh94yb
  • To cultivate conversations with your supporters?a2ygxncw9yiol91ej1kjmzpdisi99ht9

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.vvy8p5uu5q3q6onqulua41nk50eohye3

Why You Should Noj5hqp5646h1udybl58vslfkahhfidstmjrgr7y1zhhjr3or8084or9a4s2amxm46713gfpob1as2ouzsadlzvd0ztmcj1h4zshwy7gzx22tvu0ufk46aw0m8578vzm3ht Use a Facebook Profileughi5avax283d7gct8ekpc7sn4b1kd15 for Your Organizationl99vctm7sfbh96t5l3kxfazc1dp4evrqhqqz3orackje6fvbaj4joq9gdz68xdq4

A Facebook “Profileughi5avax283d7gct8ekpc7sn4b1kd15” is designed to represent only by an individual person. It allows you to “Friendikxrf47uke2x3xwez8fv0pl2njxoc2mk” other people to indicate that you have a connection, but the other person must approve your “Friendikxrf47uke2x3xwez8fv0pl2njxoc2mk Request” to complete the connection.xp3s7sw7ca0x7xtv4m6ak6chngrax41k

Many times, organizations will set up a Profileughi5avax283d7gct8ekpc7sn4b1kd15 on Facebook to represent themselves. Most of us have our own Facebook Profileughi5avax283d7gct8ekpc7sn4b1kd15, so we feel comfortable setting up a Profileughi5avax283d7gct8ekpc7sn4b1kd15 for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profileughi5avax283d7gct8ekpc7sn4b1kd15s. They search for organizations representing themselves in Profileughi5avax283d7gct8ekpc7sn4b1kd15s and aggressively delete them because they want all Profileughi5avax283d7gct8ekpc7sn4b1kd15s to represent individuals. uuigi7evshozysm67egnkmmrx8uz3wjnIn any case, the features for a Facebook Profileughi5avax283d7gct8ekpc7sn4b1kd15 don’t match how most organizations would want to use Facebook anyway. The Profileughi5avax283d7gct8ekpc7sn4b1kd15 has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profileughi5avax283d7gct8ekpc7sn4b1kd15. The features are not designed for organizations and if Facebook finds you, they will delete you.0i4nkb9y0z8g2rhw5dqc3t0l9isaffu5

Do you currently have a Profileughi5avax283d7gct8ekpc7sn4b1kd15 for your organization and want to switch to a Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx?enpos96qb0z5zov1m3cl8lcn0lzsptbt

Facebook has released a tool to make the migration easy: facebook.com258kt6vfjaq0iazn297f3e2ksbzikg9d/pages/create.php?migrate"> Convert Your Facebook Profileughi5avax283d7gct8ekpc7sn4b1kd15 to a Facebook Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnxn551rtzicgpd7d6lbnatv30oa3aat1h7

What’s up with the Facebook Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx?ll4aktztuhdsys1v2f986kouxqkbhplt

A Facebook “Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx” (not to be confused with Profileughi5avax283d7gct8ekpc7sn4b1kd15) is designed for business or official representations of organizations or people. Facebook users are able to “Likenfcwkzdoji6jtlsdu6yyynpe49n7j44x” a Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx and that Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx is then indicated on their Profileughi5avax283d7gct8ekpc7sn4b1kd15 as an organization that they Likenfcwkzdoji6jtlsdu6yyynpe49n7j44x. There is no limit on Likenfcwkzdoji6jtlsdu6yyynpe49n7j44xs and no approval required.zs5ll4eqx9ipy2e9sd5n947wdxpqdwb2

Facebook created the Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx option after they saw the increased use of Profileughi5avax283d7gct8ekpc7sn4b1kd15s by brands and organizations. A Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.7wz81noybm6avwsmpm9rfiyujl2vdf6a

Only a current Facebook user with a Profileughi5avax283d7gct8ekpc7sn4b1kd15 can create a Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx. When they create the Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx, that person becomes the first “Admin” which allows them to edit, post and administer the Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx. That first Admin can then specify other people to be Admins on the Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx however they must be Friendikxrf47uke2x3xwez8fv0pl2njxoc2mks on Facebook. When Admins post content to the Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx’s Wall, by default they show up as the Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx and not their personal Profileughi5avax283d7gct8ekpc7sn4b1kd15. You can customize the URL of your Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx as facebook.com258kt6vfjaq0iazn297f3e2ksbzikg9d/yourorganization. gs2t1r0th5g5fyie51j334jzfgcqmb5sBecause you show up as the organization and have a more public presence, Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnxs give you a much more organizational presence on Facebook.4n0zpnpng9kr54fdiz27136bx73scwo6

Another advantage of using a Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx is that Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnxs have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx. Facebook Insights are not available on Facebook Profileughi5avax283d7gct8ekpc7sn4b1kd15s or Group3cjl6e7mkligwqplq5oedgrwizleb804s. Insights are a key reason to use a Facebook Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.nbvpbaaudjan2881tim4kzfl9shwsi45

One limitation of using a Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx is that you cannot send “Message”s to your organization’s Likenfcwkzdoji6jtlsdu6yyynpe49n7j44x-ers as you can when you’re using a Profileughi5avax283d7gct8ekpc7sn4b1kd15 or Group3cjl6e7mkligwqplq5oedgrwizleb804. You used to be able to send an “Update” to your Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx’s Likenfcwkzdoji6jtlsdu6yyynpe49n7j44x-ers but Facebook took away this feature so that now the main way a Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx sends information out to Likenfcwkzdoji6jtlsdu6yyynpe49n7j44x-ers is to post a status update.3rbzm9snv2y2an3b3a3iuylsderfg57a

When Should I Use a Facebook Group3cjl6e7mkligwqplq5oedgrwizleb804?rn8mrmhhun2o0bhayq4mbfq4dn0hoqq5

A Facebook Group3cjl6e7mkligwqplq5oedgrwizleb804 is for people or an organization and allows you to “Jointss27ck0i3t41aocplg2emdp40v987ms”. Group3cjl6e7mkligwqplq5oedgrwizleb804s can be invite-only or open.afhmcqj44upy42dqiftwt6kbldg7g5dg

Group3cjl6e7mkligwqplq5oedgrwizleb804s are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnxs” in 2007, they could create a Group3cjl6e7mkligwqplq5oedgrwizleb804. Group3cjl6e7mkligwqplq5oedgrwizleb804s cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group3cjl6e7mkligwqplq5oedgrwizleb804 or to join the Group3cjl6e7mkligwqplq5oedgrwizleb804. Another notable issue is that when owners of the Group3cjl6e7mkligwqplq5oedgrwizleb804 post, they show up as their personal Profileughi5avax283d7gct8ekpc7sn4b1kd15 rather than showing up as the Group3cjl6e7mkligwqplq5oedgrwizleb804. bhgkhw5v67gzviml3bqfup9pjsb6jxmlIn addition, you can only invite your personal Facebook “Friendikxrf47uke2x3xwez8fv0pl2njxoc2mks” to join a Group3cjl6e7mkligwqplq5oedgrwizleb804. These issues can blur the lines of your personal and professional use of Facebook.jlb7ygf4224lauiy02uj0k0n8ypukziu

Group3cjl6e7mkligwqplq5oedgrwizleb804s can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group3cjl6e7mkligwqplq5oedgrwizleb804 which Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnxs aren’t able to do. In addition, Group3cjl6e7mkligwqplq5oedgrwizleb804s allow individuals to share documents with other members of the Group3cjl6e7mkligwqplq5oedgrwizleb804 which, depending on what you’re using Facebook for, may be a useful feature.5mgnb724risu47vrl1ma8ryym4954ahz

One way that organizations take advantage of both sets of features (Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx and Group3cjl6e7mkligwqplq5oedgrwizleb804) is to create a Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx to start for their organization, then set up a Group3cjl6e7mkligwqplq5oedgrwizleb804 for a specific target audience like Alumni or an event planning committee. Unfortunately, Group3cjl6e7mkligwqplq5oedgrwizleb804s cannot be created under a Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx (in other words a Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx cannot create a Group3cjl6e7mkligwqplq5oedgrwizleb804), so inside of the Group3cjl6e7mkligwqplq5oedgrwizleb804 you gain Group3cjl6e7mkligwqplq5oedgrwizleb804 functionalities but loses its organizational representation to a large extent.dqs998cundffjj8mzapvwm7eas4a4tc7

Which Should Your Organizationl99vctm7sfbh96t5l3kxfazc1dp4evrq Use?j3qfe3064g2i8p4lcppyu2b7rhtbsdb1

Profileughi5avax283d7gct8ekpc7sn4b1kd15 Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx Group3cjl6e7mkligwqplq5oedgrwizleb804
Example6d71joc5a2opqm2xunz54nqpf5o8x4it Susan Garciaxh1o074d5wua5gxa8vkqsihnmt1vw4dj The Red Crossdehxbom66x07vesk05j53i4uryte2sg6 School Alumni3ib2r7wejsnasp5efv588dv9x4501atv
Designed Forhpdu9itt4js8bh0smb16bxeccsagxz14 Individualssoi7zondakwo5mxtbivmp3us4kutjag2 Organizationl99vctm7sfbh96t5l3kxfazc1dp4evrqs5d1ihhkadukmnwa8jh9js5ev39h9gh7c Small Group3cjl6e7mkligwqplq5oedgrwizleb804 of Individualssoi7zondakwo5mxtbivmp3us4kutjag2
Viewablebi7npyb94mbhha24ylhf8dvd975ifgth Depends on Privacy Settingsusy4s1ddwbfqm0g2za66qmp2he2rquya Public0odafw27vfkutoc1uq7s63uwz4atfxy6 Private or Public0odafw27vfkutoc1uq7s63uwz4atfxy6
Connection4ddgxbsxz4xiloj09a1gy52ipdsrhvwb Friendikxrf47uke2x3xwez8fv0pl2njxoc2mk Likenfcwkzdoji6jtlsdu6yyynpe49n7j44x Jointss27ck0i3t41aocplg2emdp40v987ms
Approval to Connectc3jksym5asfen01s8t5ced7wc7t0j4rl Friendikxrf47uke2x3xwez8fv0pl2njxoc2mk or Subscribe Unlimited likeslh4ob2g0yu897kt3prz731tk9m4wuja6 Invite only or unlimitedebc8j9tm9fetb15s5rm9gs5337klkhyp
Post Representationrie1kkq1b71rtti6u70o1c6njvp0g66y Person9471z7b1r0f3zu74y12iv845ilx6lyrkfet7pyxvbtov1hwoqn1ahbbzjmyk69pb Organizationl99vctm7sfbh96t5l3kxfazc1dp4evrq Person9471z7b1r0f3zu74y12iv845ilx6lyrkfet7pyxvbtov1hwoqn1ahbbzjmyk69pb
Can send “Message”rwf02av61p1c3k2kh8s9vzxc7acedcdv Yesvskk2ahapvx85rxm9aco5xwgzqog4orqkux8vnnr1dbtc51llmj8sah0q06m1fwbvwil22unidene0d85s33ab5sabkk7jltgcu4dco916fh2oqef27euyrknyyf6p5dapoznvftbdomqagi1fh1w9s1x0sno8ip Noj5hqp5646h1udybl58vslfkahhfidstmjrgr7y1zhhjr3or8084or9a4s2amxm46713gfpob1as2ouzsadlzvd0ztmcj1h4zshwy7gzx22tvu0ufk46aw0m8578vzm3h Yesvskk2ahapvx85rxm9aco5xwgzqog4orqkux8vnnr1dbtc51llmj8sah0q06m1fwbvwil22unidene0d85s33ab5sabkk7jltgcu4dco916fh2oqef27euyrknyyf6p5dapoznvftbdomqagi1fh1w9s1x0sno8ip
Where to Createu1wfv5l7nylflhmt6jmug1b536mdlxw6 facebook.com258kt6vfjaq0iazn297f3e2ksbzikg9d facebook.com258kt6vfjaq0iazn297f3e2ksbzikg9d/pages/create facebook.com258kt6vfjaq0iazn297f3e2ksbzikg9d/groups
Insightshxqbhovl5xnyrilfv40e7h9i4xze1f88 Noj5hqp5646h1udybl58vslfkahhfidstmjrgr7y1zhhjr3or8084or9a4s2amxm46713gfpob1as2ouzsadlzvd0ztmcj1h4zshwy7gzx22tvu0ufk46aw0m8578vzm3h Yesvskk2ahapvx85rxm9aco5xwgzqog4orqkux8vnnr1dbtc51llmj8sah0q06m1fwbvwil22unidene0d85s33ab5sabkk7jltgcu4dco916fh2oqef27euyrknyyf6p5dapoznvftbdomqagi1fh1w9s1x0sno8ip Noj5hqp5646h1udybl58vslfkahhfidstmjrgr7y1zhhjr3or8084or9a4s2amxm46713gfpob1as2ouzsadlzvd0ztmcj1h4zshwy7gzx22tvu0ufk46aw0m8578vzm3h
Custom URLjj69aj4m966jqx5o2fcgrjnt0aqvri90 Yesvskk2ahapvx85rxm9aco5xwgzqog4orqkux8vnnr1dbtc51llmj8sah0q06m1fwbvwil22unidene0d85s33ab5sabkk7jltgcu4dco916fh2oqef27euyrknyyf6p5dapoznvftbdomqagi1fh1w9s1x0sno8ip Yesvskk2ahapvx85rxm9aco5xwgzqog4orqkux8vnnr1dbtc51llmj8sah0q06m1fwbvwil22unidene0d85s33ab5sabkk7jltgcu4dco916fh2oqef27euyrknyyf6p5dapoznvftbdomqagi1fh1w9s1x0sno8ip Noj5hqp5646h1udybl58vslfkahhfidstmjrgr7y1zhhjr3or8084or9a4s2amxm46713gfpob1as2ouzsadlzvd0ztmcj1h4zshwy7gzx22tvu0ufk46aw0m8578vzm3h

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.m6n6leb5vf73pt6w8q51b303d50uf3rs

Is your organization using a Group3cjl6e7mkligwqplq5oedgrwizleb804, Pageuq7hqdxe69vdhft9cxlbp3igctqrcqnx, or Profileughi5avax283d7gct8ekpc7sn4b1kd15? How is it working or not working for you?

 8zi3j9iscji4nffnux5j20a4ii0wacd9

(original) View Français translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    – Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    – Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point 😛

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

  • Pingback: Facebook Page vs. Group Post Updated

  • Pingback: What to tell a ‘friend’, they’re not one | Common Knowledge, Stephen Blyth's blog, Wellington, Aotearoa New Zealand

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