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Facebook Page vs. Group for Nonprofitsffe4fljwzt6gwxwulru3my666ugp6cibFacebook Page vs. Group for Nonprofits

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This post updated April 27th, 2012xfccinyamfhdkfed7kwwuk1ke6487kiv

At Aspiration, we often talk to organizations with questions about whether to set up a Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7, Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn, or Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc on facebook.compvg1xmwmbe9too5b1kkvz1hlyo5oa35q">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.w9wcu6zorjpxl8oc8o7gn53b45u4iwe4

Define Your Goalsm60sj4pod2xxgbvj7483sk8kzhpawii9

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.wac6cf6jtcqm0dc12hgcssdu3sncgh03

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. 0y5t742g09s9y0hck2cnz5ize5ejyaxoRemember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.99c1lqjgi0rrm9g2mz7v7j0z610o2ir2

If Facebook still seems like a fit, examine how you want to use it to reach your goals.v63pi160c10n90qlhbu8gudwojjvs11e

  • Are you using it purely to promote events?egu73485mq4fd8mji12iy3qle8z3lxop
  • To drive traffic to your website?6xg1sskosq8cou01p6vftqn14hyf6613
  • To cultivate conversations with your supporters?2m0ublh4v0wsp4efxnsvetp3lomd3wbv

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.6fdr9x6ru4oanq56ku9e5qz47jmfg4ec

Why You Should Nopj3fyqa1vv92zxtwfls4zfr3zwis1img6rf7wh4b1aptwataiq6vm52bnlw0fm4ccqtxj6p1cwcdvqnx96gfr0z00gj89m0c8d1bzzskr0cvqb1opf6x5jojwm06kobit Use a Facebook Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7 for Your Organizationsta2qwp8c6s5uviguv57jpldas20rs6a7l8zd29g9evp2tyudebso48ejl1jwqct

A Facebook “Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7” is designed to represent only by an individual person. It allows you to “Friendmzxqyz5fktgy53olecl1e26wmoo3abem” other people to indicate that you have a connection, but the other person must approve your “Friendmzxqyz5fktgy53olecl1e26wmoo3abem Request” to complete the connection.yl7uv52qsv3xt09ejz9iunwfbnc1jf07

Many times, organizations will set up a Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7 on Facebook to represent themselves. Most of us have our own Facebook Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7, so we feel comfortable setting up a Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7 for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7s. They search for organizations representing themselves in Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7s and aggressively delete them because they want all Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7s to represent individuals. uupmjn3xf0iw2qw6cu2zy84ep8dgixi3In any case, the features for a Facebook Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7 don’t match how most organizations would want to use Facebook anyway. The Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7 has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7. The features are not designed for organizations and if Facebook finds you, they will delete you.3qs7j9xs31s8la5ysrdtmc71lm6bsuzm

Do you currently have a Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7 for your organization and want to switch to a Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc?u9r3jvqk4zizczhjhdckbdelw61cg3p0

Facebook has released a tool to make the migration easy: facebook.compvg1xmwmbe9too5b1kkvz1hlyo5oa35q/pages/create.php?migrate"> Convert Your Facebook Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7 to a Facebook Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fscqcfmlp52uup1nmanz624wju8xp4ngz8x

What’s up with the Facebook Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc?6ozmfqofzgg2px2n0seo75fio6djac57

A Facebook “Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc” (not to be confused with Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7) is designed for business or official representations of organizations or people. Facebook users are able to “Likeiog1ha2c534w6v2i4thyhn8y2dbjoi5w” a Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc and that Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc is then indicated on their Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7 as an organization that they Likeiog1ha2c534w6v2i4thyhn8y2dbjoi5w. There is no limit on Likeiog1ha2c534w6v2i4thyhn8y2dbjoi5ws and no approval required.ak8tc1uia06yb5vov411fysx67eqicfi

Facebook created the Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc option after they saw the increased use of Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7s by brands and organizations. A Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.1k7ocmnacgwo2coqk7zalygyh8q8533w

Only a current Facebook user with a Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7 can create a Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc. When they create the Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc, that person becomes the first “Admin” which allows them to edit, post and administer the Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc. That first Admin can then specify other people to be Admins on the Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc however they must be Friendmzxqyz5fktgy53olecl1e26wmoo3abems on Facebook. When Admins post content to the Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc’s Wall, by default they show up as the Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc and not their personal Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7. You can customize the URL of your Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc as facebook.compvg1xmwmbe9too5b1kkvz1hlyo5oa35q/yourorganization. xg3pyknfbzq0i7vslpylpfrb9zasyvsmBecause you show up as the organization and have a more public presence, Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fscs give you a much more organizational presence on Facebook.tj98ix3wkvy3cv7w3j7otmq0b1e30tvk

Another advantage of using a Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc is that Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fscs have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc. Facebook Insights are not available on Facebook Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7s or Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwns. Insights are a key reason to use a Facebook Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.adb8uxma6zomv5he44j7lqsrjinybm9b

One limitation of using a Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc is that you cannot send “Message”s to your organization’s Likeiog1ha2c534w6v2i4thyhn8y2dbjoi5w-ers as you can when you’re using a Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7 or Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn. You used to be able to send an “Update” to your Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc’s Likeiog1ha2c534w6v2i4thyhn8y2dbjoi5w-ers but Facebook took away this feature so that now the main way a Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc sends information out to Likeiog1ha2c534w6v2i4thyhn8y2dbjoi5w-ers is to post a status update.dslfa8sd0ix0iwax0z6lcj6okj662ok6

When Should I Use a Facebook Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn?c3nf49tq5m5k162wjlinn4qyaixkdiyf

A Facebook Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn is for people or an organization and allows you to “Joinvd0uz3ha8vrt75fecaew2qs10kzh2qeo”. Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwns can be invite-only or open.da058wwf2wuyysw2umkjoj0rmktot4ew

Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwns are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fscs” in 2007, they could create a Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn. Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwns cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn or to join the Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn. Another notable issue is that when owners of the Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn post, they show up as their personal Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7 rather than showing up as the Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn. 7smg38cqaapxiukg3psik7l3b8phi51fIn addition, you can only invite your personal Facebook “Friendmzxqyz5fktgy53olecl1e26wmoo3abems” to join a Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn. These issues can blur the lines of your personal and professional use of Facebook.2hn83185d2vc14xct5ox5rnn9fcxeur6

Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwns can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn which Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fscs aren’t able to do. In addition, Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwns allow individuals to share documents with other members of the Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn which, depending on what you’re using Facebook for, may be a useful feature.m2m7rquxxxmwr2ppfk3hosuj7u8ez51b

One way that organizations take advantage of both sets of features (Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc and Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn) is to create a Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc to start for their organization, then set up a Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn for a specific target audience like Alumni or an event planning committee. Unfortunately, Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwns cannot be created under a Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc (in other words a Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc cannot create a Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn), so inside of the Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn you gain Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn functionalities but loses its organizational representation to a large extent.h5arb3afnsugl70bxvvjrzaq9wu712l9

Which Should Your Organizationsta2qwp8c6s5uviguv57jpldas20rs6a Use?loxpouffcq0pflv50v5si5r152fjmwkx

Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7 Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn
Example3g3eql3m6tkxipdqwq80uwfsxt0s681z Susan Garciatkfj6mvc2o8ixj83bgcliaoqmivf5rfp The Red Cross2o9nm552yid3uulf76f6nne6a5p149qw School Alumnifvbgmg2i1aijvmzux5umrqgq9ddz1h07
Designed For1wgei7pip86ao0t4inldhde14ifslbyc Individualso9ej53eu7taewoq4v3myxu1v4q5cseh7 Organizationsta2qwp8c6s5uviguv57jpldas20rs6asrajh0cjvd9y5p22xy2wp50z6idp5u8gc Small Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn of Individualso9ej53eu7taewoq4v3myxu1v4q5cseh7
Viewable3fj2u4g3z2rhyst3yssk12oym755x3tr Depends on Privacy Settingsh42cvgvi1cwfz16z696hm480kva2tsj0 Publiciwtcfjxnuj1omakf8ywr5w2pa4rtm7pu Private or Publiciwtcfjxnuj1omakf8ywr5w2pa4rtm7pu
Connectionl76rwvmaanu7jvs6v5vadtdpwg8dhfst Friendmzxqyz5fktgy53olecl1e26wmoo3abem Likeiog1ha2c534w6v2i4thyhn8y2dbjoi5w Joinvd0uz3ha8vrt75fecaew2qs10kzh2qeo
Approval to Connect4zuhx5aimqwfmzb990hhql1h78umkaae Friendmzxqyz5fktgy53olecl1e26wmoo3abem or Subscribe Unlimited likesqsqeezg53upfkl10e7h0z0thtluofhuv Invite only or unlimitedgw2ic08vzpujhxxvtyk35wkxis7cx1q3
Post Representationblmbctnskhhgipariwgjpg4zfycra8gc Persong6qqd9e2bax9kjegpa6tznr7s1akhvpnaj225anlkhnd84m0snxx0x9522lrgvjg Organizationsta2qwp8c6s5uviguv57jpldas20rs6a Persong6qqd9e2bax9kjegpa6tznr7s1akhvpnaj225anlkhnd84m0snxx0x9522lrgvjg
Can send “Message”cv91wkbie2263bscxrkqk8sr88xidkyf Yes3iyzkz5i6xms6jykc3iv99tsk8ggyo5sx50bx4go7tz6gdk3ynzrts5yk0pe8kmwn6grrti20fgtov1ffcsvm5eg9pk2dvwrvqzg4uhe84gzxhfnjcoj3ituvu879qbv2z45ul3pae79i556th5u83jpwesmc3s4 Nopj3fyqa1vv92zxtwfls4zfr3zwis1img6rf7wh4b1aptwataiq6vm52bnlw0fm4ccqtxj6p1cwcdvqnx96gfr0z00gj89m0c8d1bzzskr0cvqb1opf6x5jojwm06kobi Yes3iyzkz5i6xms6jykc3iv99tsk8ggyo5sx50bx4go7tz6gdk3ynzrts5yk0pe8kmwn6grrti20fgtov1ffcsvm5eg9pk2dvwrvqzg4uhe84gzxhfnjcoj3ituvu879qbv2z45ul3pae79i556th5u83jpwesmc3s4
Where to Createzr4eh3mef1m8rdsgmcysto9nrit1t2ai facebook.compvg1xmwmbe9too5b1kkvz1hlyo5oa35q facebook.compvg1xmwmbe9too5b1kkvz1hlyo5oa35q/pages/create facebook.compvg1xmwmbe9too5b1kkvz1hlyo5oa35q/groups
Insightshjs4jualr46xuyajj7k06fffkrwsderl Nopj3fyqa1vv92zxtwfls4zfr3zwis1img6rf7wh4b1aptwataiq6vm52bnlw0fm4ccqtxj6p1cwcdvqnx96gfr0z00gj89m0c8d1bzzskr0cvqb1opf6x5jojwm06kobi Yes3iyzkz5i6xms6jykc3iv99tsk8ggyo5sx50bx4go7tz6gdk3ynzrts5yk0pe8kmwn6grrti20fgtov1ffcsvm5eg9pk2dvwrvqzg4uhe84gzxhfnjcoj3ituvu879qbv2z45ul3pae79i556th5u83jpwesmc3s4 Nopj3fyqa1vv92zxtwfls4zfr3zwis1img6rf7wh4b1aptwataiq6vm52bnlw0fm4ccqtxj6p1cwcdvqnx96gfr0z00gj89m0c8d1bzzskr0cvqb1opf6x5jojwm06kobi
Custom URLfdrucje1gnvxu566xhaitjusdtt6g7jm Yes3iyzkz5i6xms6jykc3iv99tsk8ggyo5sx50bx4go7tz6gdk3ynzrts5yk0pe8kmwn6grrti20fgtov1ffcsvm5eg9pk2dvwrvqzg4uhe84gzxhfnjcoj3ituvu879qbv2z45ul3pae79i556th5u83jpwesmc3s4 Yes3iyzkz5i6xms6jykc3iv99tsk8ggyo5sx50bx4go7tz6gdk3ynzrts5yk0pe8kmwn6grrti20fgtov1ffcsvm5eg9pk2dvwrvqzg4uhe84gzxhfnjcoj3ituvu879qbv2z45ul3pae79i556th5u83jpwesmc3s4 Nopj3fyqa1vv92zxtwfls4zfr3zwis1img6rf7wh4b1aptwataiq6vm52bnlw0fm4ccqtxj6p1cwcdvqnx96gfr0z00gj89m0c8d1bzzskr0cvqb1opf6x5jojwm06kobi

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.nh169pacvegypun5ou9iseea3isa6n7j

Is your organization using a Groupkoux5z10w4fnvhhscjj8t5k3pl2jdcwn, Pagekemfkwhv4fsw98lcttbgtw8e0w4a2fsc, or Profilegvh0p5ccfinnfv8jqcj83qsl3r2z04t7? How is it working or not working for you?

 1gbhc49eqc76ucxzg0v7wqajsxdzd934

(original) View Español translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    – Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    – Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point 😛

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

  • Pingback: Facebook Page vs. Group Post Updated

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