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Facebook Page vs. Group for Nonprofitsfyp5crwtuiretrmkxleoee1i8af13dn9Facebook Page vs. Group for Nonprofits

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This post updated April 27th, 2012wedmtpq2d2sz5aigt37q7u5dijf6wjui

At Aspiration, we often talk to organizations with questions about whether to set up a Profiledseb8lhaoxmftti7zntp46bw0vwmzy73, Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj, or Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap on facebook.com5kqm20zls4ge8zorifn7p9110ys1ceb7">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.kjk916z1mv1dz6sdqqx35k4eqz3gd0zo

Define Your Goalsg57sljw1u8rftt4z8j6nr932aj7rff1m

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.ggdth9lrkmosql2pbjxquhck4kez1uu7

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. vrt2bt3qtx5vklahlt3ez5xw67z4ru8dRemember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.w0dmjnyhrx4pwzefqpdfbcs2t2rvkus6

If Facebook still seems like a fit, examine how you want to use it to reach your goals.mis02mmbuo4ih015at9bhf5ld6a3cr4o

  • Are you using it purely to promote events?ajvbqzzzjwwnutemguc5lfl93ai5vuxv
  • To drive traffic to your website?8bp2xomgq0ncnry351if6fwrswgfowxn
  • To cultivate conversations with your supporters?ybfbb3zv2ta6kyvga4xgxi1bw5bqmxca

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.hhsjfq2kz3i2i174l6zvyxbm9qrvljss

Why You Should No1tku6b7xj289ehktim92zcx5jo4gus0ljfjd6mksuk8o48iye30z586hvrzlfndp0d2eigg1a7gnwsqlt73y4pilfc4mcd429s7uwiyfnhjgg9j0okcq36bk5u95uxuut Use a Facebook Profiledseb8lhaoxmftti7zntp46bw0vwmzy73 for Your Organizationj3291v3puu0jexiqp1qumy5o0zqdr5y17ln6drcadg5nfd2y0wlgmakkxw3z2kn0

A Facebook “Profiledseb8lhaoxmftti7zntp46bw0vwmzy73” is designed to represent only by an individual person. It allows you to “Friendbajg2eingxa6mrlxsgsya7zsdno5boyc” other people to indicate that you have a connection, but the other person must approve your “Friendbajg2eingxa6mrlxsgsya7zsdno5boyc Request” to complete the connection.ypzatbmi9atrd7gbfnoksoti33ym23iq

Many times, organizations will set up a Profiledseb8lhaoxmftti7zntp46bw0vwmzy73 on Facebook to represent themselves. Most of us have our own Facebook Profiledseb8lhaoxmftti7zntp46bw0vwmzy73, so we feel comfortable setting up a Profiledseb8lhaoxmftti7zntp46bw0vwmzy73 for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiledseb8lhaoxmftti7zntp46bw0vwmzy73s. They search for organizations representing themselves in Profiledseb8lhaoxmftti7zntp46bw0vwmzy73s and aggressively delete them because they want all Profiledseb8lhaoxmftti7zntp46bw0vwmzy73s to represent individuals. 7homvhhf2f58p45c5fc2gftq4tqdh7bfIn any case, the features for a Facebook Profiledseb8lhaoxmftti7zntp46bw0vwmzy73 don’t match how most organizations would want to use Facebook anyway. The Profiledseb8lhaoxmftti7zntp46bw0vwmzy73 has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profiledseb8lhaoxmftti7zntp46bw0vwmzy73. The features are not designed for organizations and if Facebook finds you, they will delete you.0cfp46c1v1cbu3hk3y04up6szf838o1z

Do you currently have a Profiledseb8lhaoxmftti7zntp46bw0vwmzy73 for your organization and want to switch to a Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap?wjz0mzrggbz9uvcybwwkfa7vfmv1nea9

Facebook has released a tool to make the migration easy: facebook.com5kqm20zls4ge8zorifn7p9110ys1ceb7/pages/create.php?migrate"> Convert Your Facebook Profiledseb8lhaoxmftti7zntp46bw0vwmzy73 to a Facebook Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap9qitntow1l46v68vjdtziu9xdb0z1311

What’s up with the Facebook Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap?nf2m5m3b4ur4ex399u7flwb0bioefbrs

A Facebook “Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap” (not to be confused with Profiledseb8lhaoxmftti7zntp46bw0vwmzy73) is designed for business or official representations of organizations or people. Facebook users are able to “Likegoy4prpzw0x9cfhemvak75mlcveo08g7” a Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap and that Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap is then indicated on their Profiledseb8lhaoxmftti7zntp46bw0vwmzy73 as an organization that they Likegoy4prpzw0x9cfhemvak75mlcveo08g7. There is no limit on Likegoy4prpzw0x9cfhemvak75mlcveo08g7s and no approval required.d1eqlnd1hpw7trg36ka09r1xh60iwbm0

Facebook created the Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap option after they saw the increased use of Profiledseb8lhaoxmftti7zntp46bw0vwmzy73s by brands and organizations. A Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.thchw4uchqk3i6bvxb9e1qo33a9ijyo3

Only a current Facebook user with a Profiledseb8lhaoxmftti7zntp46bw0vwmzy73 can create a Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap. When they create the Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap, that person becomes the first “Admin” which allows them to edit, post and administer the Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap. That first Admin can then specify other people to be Admins on the Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap however they must be Friendbajg2eingxa6mrlxsgsya7zsdno5boycs on Facebook. When Admins post content to the Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap’s Wall, by default they show up as the Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap and not their personal Profiledseb8lhaoxmftti7zntp46bw0vwmzy73. You can customize the URL of your Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap as facebook.com5kqm20zls4ge8zorifn7p9110ys1ceb7/yourorganization. 00me6mnvvme4ogj04bufillqf3xp856yBecause you show up as the organization and have a more public presence, Pagec8d312zl6yau1rdhrwtmx6zln06nn4aps give you a much more organizational presence on Facebook.ow2jt0tpc7i7emxzz8ciy181xbn8x7nb

Another advantage of using a Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap is that Pagec8d312zl6yau1rdhrwtmx6zln06nn4aps have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap. Facebook Insights are not available on Facebook Profiledseb8lhaoxmftti7zntp46bw0vwmzy73s or Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxjs. Insights are a key reason to use a Facebook Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.4bib4zu1c875m2arricy91e92hya3wsy

One limitation of using a Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap is that you cannot send “Message”s to your organization’s Likegoy4prpzw0x9cfhemvak75mlcveo08g7-ers as you can when you’re using a Profiledseb8lhaoxmftti7zntp46bw0vwmzy73 or Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj. You used to be able to send an “Update” to your Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap’s Likegoy4prpzw0x9cfhemvak75mlcveo08g7-ers but Facebook took away this feature so that now the main way a Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap sends information out to Likegoy4prpzw0x9cfhemvak75mlcveo08g7-ers is to post a status update.krg2fybuu9d1uz41irbc20jf737a91dk

When Should I Use a Facebook Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj?3172i1wgmyithq0zkgj43aw4xbn1kxie

A Facebook Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj is for people or an organization and allows you to “Joinhg63rurl661ig4ct5kht7eysjkaesl1z”. Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxjs can be invite-only or open.ltx12mflw44k2xde357d30pam02rusl6

Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxjs are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pagec8d312zl6yau1rdhrwtmx6zln06nn4aps” in 2007, they could create a Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj. Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxjs cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj or to join the Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj. Another notable issue is that when owners of the Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj post, they show up as their personal Profiledseb8lhaoxmftti7zntp46bw0vwmzy73 rather than showing up as the Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj. ibpb61wn9lesqgnqdtcl6v4ksx6yjxhsIn addition, you can only invite your personal Facebook “Friendbajg2eingxa6mrlxsgsya7zsdno5boycs” to join a Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj. These issues can blur the lines of your personal and professional use of Facebook.n6nztw3h861dx4j789co4b8er5ehqhh4

Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxjs can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj which Pagec8d312zl6yau1rdhrwtmx6zln06nn4aps aren’t able to do. In addition, Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxjs allow individuals to share documents with other members of the Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj which, depending on what you’re using Facebook for, may be a useful feature.eahl9fdpmjozdyek5hfss6hcgb94q0uu

One way that organizations take advantage of both sets of features (Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap and Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj) is to create a Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap to start for their organization, then set up a Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj for a specific target audience like Alumni or an event planning committee. Unfortunately, Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxjs cannot be created under a Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap (in other words a Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap cannot create a Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj), so inside of the Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj you gain Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj functionalities but loses its organizational representation to a large extent.p586in8tf5vkzf8a3i4c6huetx8cizkx

Which Should Your Organizationj3291v3puu0jexiqp1qumy5o0zqdr5y1 Use?vioc50f5wrh5p4m9gy4y3fh7b6yvp22a

Profiledseb8lhaoxmftti7zntp46bw0vwmzy73 Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj
Example0vjqrjq1f817d54d510hvdf3cfbx52fv Susan Garciaqhdcpk09bloash082r43i861i361mlr3 The Red Cross994ur52elstkxpeo4gtd1ij89tmsfzxf School Alumnisjcbcrmjdzgujxrmn6jmkrvyyjk1qej8
Designed Forin6xsav9qb3fg94y2emp74ldmpx57edf Individuals61mlxn338f8joxjfxcmbn397mxnpxixt Organizationj3291v3puu0jexiqp1qumy5o0zqdr5y1sbwkr3jsxpjvmemxfarnfl2e1m6w94lf6 Small Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj of Individuals61mlxn338f8joxjfxcmbn397mxnpxixt
Viewable55f3vr6l58lctgpd05omzyo635ccjqge Depends on Privacy Settings5fokfdpqxfq4y63s1cve0qivbuslbm27 Publice1i6eehyarepdig5gkzh5l9bhi47t5xx Private or Publice1i6eehyarepdig5gkzh5l9bhi47t5xx
Connectiona0shzsy0686wi0pz882o9x5lnf8eirti Friendbajg2eingxa6mrlxsgsya7zsdno5boyc Likegoy4prpzw0x9cfhemvak75mlcveo08g7 Joinhg63rurl661ig4ct5kht7eysjkaesl1z
Approval to Connect72jp7v1bkj74vgqoksled978qqn1rmxp Friendbajg2eingxa6mrlxsgsya7zsdno5boyc or Subscribe Unlimited likesm1biss0vxizbizhiugpmzllienrqhrbt Invite only or unlimited9e85g57pem3xqnvzpwp7x2qtewhroubo
Post Representationxsobljwjvpqjgtrhku8td0d5v4qtdfu1 Personpg0wo9a1tgn5m3ep2h8gkwbz08gxz8ye5wig1269r2vmv55bz2teivml2a2xvgor Organizationj3291v3puu0jexiqp1qumy5o0zqdr5y1 Personpg0wo9a1tgn5m3ep2h8gkwbz08gxz8ye5wig1269r2vmv55bz2teivml2a2xvgor
Can send “Message”7q8ercu5l4rf8bs4loxpk5467xwnrm2p Yesvyn61gilkg3oob6c669y1eackgwf5qirk0itttokwgz8d69tzixi68uvs6dkif3to8025bnd9b3rmg42654jkomwflu61g4geo502w5943626ggzkidujngwn3072ic7lxs7rnr36wfur35jb4un586rn41lncty No1tku6b7xj289ehktim92zcx5jo4gus0ljfjd6mksuk8o48iye30z586hvrzlfndp0d2eigg1a7gnwsqlt73y4pilfc4mcd429s7uwiyfnhjgg9j0okcq36bk5u95uxuu Yesvyn61gilkg3oob6c669y1eackgwf5qirk0itttokwgz8d69tzixi68uvs6dkif3to8025bnd9b3rmg42654jkomwflu61g4geo502w5943626ggzkidujngwn3072ic7lxs7rnr36wfur35jb4un586rn41lncty
Where to Create5shniffh0gt539bug8yfpipcbrdtj1pe facebook.com5kqm20zls4ge8zorifn7p9110ys1ceb7 facebook.com5kqm20zls4ge8zorifn7p9110ys1ceb7/pages/create facebook.com5kqm20zls4ge8zorifn7p9110ys1ceb7/groups
Insights5o1304km7gb8vjv7l97j15z1z6z7z6wu No1tku6b7xj289ehktim92zcx5jo4gus0ljfjd6mksuk8o48iye30z586hvrzlfndp0d2eigg1a7gnwsqlt73y4pilfc4mcd429s7uwiyfnhjgg9j0okcq36bk5u95uxuu Yesvyn61gilkg3oob6c669y1eackgwf5qirk0itttokwgz8d69tzixi68uvs6dkif3to8025bnd9b3rmg42654jkomwflu61g4geo502w5943626ggzkidujngwn3072ic7lxs7rnr36wfur35jb4un586rn41lncty No1tku6b7xj289ehktim92zcx5jo4gus0ljfjd6mksuk8o48iye30z586hvrzlfndp0d2eigg1a7gnwsqlt73y4pilfc4mcd429s7uwiyfnhjgg9j0okcq36bk5u95uxuu
Custom URLkpauqp4f4rcgrgvefsp85hi6kzfcqjh0 Yesvyn61gilkg3oob6c669y1eackgwf5qirk0itttokwgz8d69tzixi68uvs6dkif3to8025bnd9b3rmg42654jkomwflu61g4geo502w5943626ggzkidujngwn3072ic7lxs7rnr36wfur35jb4un586rn41lncty Yesvyn61gilkg3oob6c669y1eackgwf5qirk0itttokwgz8d69tzixi68uvs6dkif3to8025bnd9b3rmg42654jkomwflu61g4geo502w5943626ggzkidujngwn3072ic7lxs7rnr36wfur35jb4un586rn41lncty No1tku6b7xj289ehktim92zcx5jo4gus0ljfjd6mksuk8o48iye30z586hvrzlfndp0d2eigg1a7gnwsqlt73y4pilfc4mcd429s7uwiyfnhjgg9j0okcq36bk5u95uxuu

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.mu79jkcxphd0pcw43l0so0uxfbn9wly8

Is your organization using a Groupu0l2mojqy5f46hrxt4iwgxttd8meyjxj, Pagec8d312zl6yau1rdhrwtmx6zln06nn4ap, or Profiledseb8lhaoxmftti7zntp46bw0vwmzy73? How is it working or not working for you?

 t0wfr1leha5ekr610qr6n8chnrc2wlmg

(original) View Deutsch translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    – Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    – Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point 😛

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

  • Pingback: Facebook Page vs. Group Post Updated

  • Pingback: What to tell a ‘friend’, they’re not one | Common Knowledge, Stephen Blyth's blog, Wellington, Aotearoa New Zealand

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