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Facebook Page vs. Group for Nonprofitsuavc59dg8rbbslszaks1ryyukhp7r4rcFacebook Page vs. Group for Nonprofits

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This post updated April 27th, 2012bml94wbcxadzecq7bkb5w1svi5bofwkh

At Aspiration, we often talk to organizations with questions about whether to set up a Profilel8jpflmri5226awub4tjxfj56c1w9lml, Group21m8amon5atmql7uv8nl91myfctb4g1w, or Pager3hvkyc3hr7owybt62bnwwozo3agzo5h on facebook.comk8ck3hpyjbtv3kvzj92bo9luhxa497uk">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.h99euv2bol4dqqi4pp00cq9vpkygxd74

Define Your Goalss048mlyhmsc2n2skfkj8pn1i61f1t0qc

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.o3ar6gwhcn2mh8moxeaabu0oqljvvxsa

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. q2ezd7jsj4wsjjtas5kgu0m6sdep4fdlRemember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.e724l5r9ae56vx36orrba73pyb1h4dz8

If Facebook still seems like a fit, examine how you want to use it to reach your goals.kgm0r2z5eluwegxvtk5k9s542wqey6b9

  • Are you using it purely to promote events?6hrg5t463j0n7us6x2fbzh3fzjb8j0sf
  • To drive traffic to your website?wlll3dewzw59n6njts1w5uuvn8odj155
  • To cultivate conversations with your supporters?sa5el6uukntooy1ykrxu8xwy4ftbxrfg

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.dbatzfhc93ggzcernr8lz3u9iken0lw4

Why You Should Nol2ey8k2hy5k2dz8kd6y0v1r285etn9fzvc9uvf79oh25a5paw5u4etmomsvkk0j6fj6ciwoeivt3rcwaujz23o1vds4oq5mwaj1zh9tz3kwqfa89jm2phd5iub206v87t Use a Facebook Profilel8jpflmri5226awub4tjxfj56c1w9lml for Your Organizationg866jbtjlid09h6x8vmylx7zgx8xoxgu3f4gxg825ym1w5rm1zt64ylpoq89hlqb

A Facebook “Profilel8jpflmri5226awub4tjxfj56c1w9lml” is designed to represent only by an individual person. It allows you to “Friendl3y2108gks8oez1qwd04b8e2mpinq2f2” other people to indicate that you have a connection, but the other person must approve your “Friendl3y2108gks8oez1qwd04b8e2mpinq2f2 Request” to complete the connection.43hoj3brkqbxcr29djdlndcz0b5dgpoa

Many times, organizations will set up a Profilel8jpflmri5226awub4tjxfj56c1w9lml on Facebook to represent themselves. Most of us have our own Facebook Profilel8jpflmri5226awub4tjxfj56c1w9lml, so we feel comfortable setting up a Profilel8jpflmri5226awub4tjxfj56c1w9lml for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profilel8jpflmri5226awub4tjxfj56c1w9lmls. They search for organizations representing themselves in Profilel8jpflmri5226awub4tjxfj56c1w9lmls and aggressively delete them because they want all Profilel8jpflmri5226awub4tjxfj56c1w9lmls to represent individuals. bn91a33ax34xzisv1if23oq3tlriku4lIn any case, the features for a Facebook Profilel8jpflmri5226awub4tjxfj56c1w9lml don’t match how most organizations would want to use Facebook anyway. The Profilel8jpflmri5226awub4tjxfj56c1w9lml has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profilel8jpflmri5226awub4tjxfj56c1w9lml. The features are not designed for organizations and if Facebook finds you, they will delete you.mii5jtgwrqb03044z14ozzlo6p99uuc7

Do you currently have a Profilel8jpflmri5226awub4tjxfj56c1w9lml for your organization and want to switch to a Pager3hvkyc3hr7owybt62bnwwozo3agzo5h?ulv9hcq44kg30thhdr784ucluv4dtu6e

Facebook has released a tool to make the migration easy: facebook.comk8ck3hpyjbtv3kvzj92bo9luhxa497uk/pages/create.php?migrate"> Convert Your Facebook Profilel8jpflmri5226awub4tjxfj56c1w9lml to a Facebook Pager3hvkyc3hr7owybt62bnwwozo3agzo5h6uq2rk4skrpty6sxmm8gir48uukgq07m

What’s up with the Facebook Pager3hvkyc3hr7owybt62bnwwozo3agzo5h?u3shgzc6ogw1hp44qxl7yuooxxsdlsj5

A Facebook “Pager3hvkyc3hr7owybt62bnwwozo3agzo5h” (not to be confused with Profilel8jpflmri5226awub4tjxfj56c1w9lml) is designed for business or official representations of organizations or people. Facebook users are able to “Likew12e85kzpbul7le82itkoutzuyhgtaag” a Pager3hvkyc3hr7owybt62bnwwozo3agzo5h and that Pager3hvkyc3hr7owybt62bnwwozo3agzo5h is then indicated on their Profilel8jpflmri5226awub4tjxfj56c1w9lml as an organization that they Likew12e85kzpbul7le82itkoutzuyhgtaag. There is no limit on Likew12e85kzpbul7le82itkoutzuyhgtaags and no approval required.8pg10ca6xcm4tuf8rqur225u0iwpn84l

Facebook created the Pager3hvkyc3hr7owybt62bnwwozo3agzo5h option after they saw the increased use of Profilel8jpflmri5226awub4tjxfj56c1w9lmls by brands and organizations. A Pager3hvkyc3hr7owybt62bnwwozo3agzo5h allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.j17l8j5apfsoftrgor0uxthvuldvv5a5

Only a current Facebook user with a Profilel8jpflmri5226awub4tjxfj56c1w9lml can create a Pager3hvkyc3hr7owybt62bnwwozo3agzo5h. When they create the Pager3hvkyc3hr7owybt62bnwwozo3agzo5h, that person becomes the first “Admin” which allows them to edit, post and administer the Pager3hvkyc3hr7owybt62bnwwozo3agzo5h. That first Admin can then specify other people to be Admins on the Pager3hvkyc3hr7owybt62bnwwozo3agzo5h however they must be Friendl3y2108gks8oez1qwd04b8e2mpinq2f2s on Facebook. When Admins post content to the Pager3hvkyc3hr7owybt62bnwwozo3agzo5h’s Wall, by default they show up as the Pager3hvkyc3hr7owybt62bnwwozo3agzo5h and not their personal Profilel8jpflmri5226awub4tjxfj56c1w9lml. You can customize the URL of your Pager3hvkyc3hr7owybt62bnwwozo3agzo5h as facebook.comk8ck3hpyjbtv3kvzj92bo9luhxa497uk/yourorganization. 2hstf99lew4chmg11hrhyhlddcpq44dwBecause you show up as the organization and have a more public presence, Pager3hvkyc3hr7owybt62bnwwozo3agzo5hs give you a much more organizational presence on Facebook.inp9d2u7er1fjl04nur4yl400nsz54wd

Another advantage of using a Pager3hvkyc3hr7owybt62bnwwozo3agzo5h is that Pager3hvkyc3hr7owybt62bnwwozo3agzo5hs have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Pager3hvkyc3hr7owybt62bnwwozo3agzo5h. Facebook Insights are not available on Facebook Profilel8jpflmri5226awub4tjxfj56c1w9lmls or Group21m8amon5atmql7uv8nl91myfctb4g1ws. Insights are a key reason to use a Facebook Pager3hvkyc3hr7owybt62bnwwozo3agzo5h. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.tkowhbteevoq3nje7url7nkxztmg2sml

One limitation of using a Pager3hvkyc3hr7owybt62bnwwozo3agzo5h is that you cannot send “Message”s to your organization’s Likew12e85kzpbul7le82itkoutzuyhgtaag-ers as you can when you’re using a Profilel8jpflmri5226awub4tjxfj56c1w9lml or Group21m8amon5atmql7uv8nl91myfctb4g1w. You used to be able to send an “Update” to your Pager3hvkyc3hr7owybt62bnwwozo3agzo5h’s Likew12e85kzpbul7le82itkoutzuyhgtaag-ers but Facebook took away this feature so that now the main way a Pager3hvkyc3hr7owybt62bnwwozo3agzo5h sends information out to Likew12e85kzpbul7le82itkoutzuyhgtaag-ers is to post a status update.prli15skqiz9owid3xmp89axus7ml2o1

When Should I Use a Facebook Group21m8amon5atmql7uv8nl91myfctb4g1w?5qi2fnq0ui5l76do7napoptxwj9qwkts

A Facebook Group21m8amon5atmql7uv8nl91myfctb4g1w is for people or an organization and allows you to “Joinh2pcmepieric1za25i3tejaaamkbxn95”. Group21m8amon5atmql7uv8nl91myfctb4g1ws can be invite-only or open.ox7k5hg3o63en271yr4kctp56i2fyk7c

Group21m8amon5atmql7uv8nl91myfctb4g1ws are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pager3hvkyc3hr7owybt62bnwwozo3agzo5hs” in 2007, they could create a Group21m8amon5atmql7uv8nl91myfctb4g1w. Group21m8amon5atmql7uv8nl91myfctb4g1ws cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group21m8amon5atmql7uv8nl91myfctb4g1w or to join the Group21m8amon5atmql7uv8nl91myfctb4g1w. Another notable issue is that when owners of the Group21m8amon5atmql7uv8nl91myfctb4g1w post, they show up as their personal Profilel8jpflmri5226awub4tjxfj56c1w9lml rather than showing up as the Group21m8amon5atmql7uv8nl91myfctb4g1w. rqxj3ysgkh1mb1czeioxbblzfc5gs0u9In addition, you can only invite your personal Facebook “Friendl3y2108gks8oez1qwd04b8e2mpinq2f2s” to join a Group21m8amon5atmql7uv8nl91myfctb4g1w. These issues can blur the lines of your personal and professional use of Facebook.bzbfpjjgg6yyu6elwf0xwilc2astckee

Group21m8amon5atmql7uv8nl91myfctb4g1ws can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group21m8amon5atmql7uv8nl91myfctb4g1w which Pager3hvkyc3hr7owybt62bnwwozo3agzo5hs aren’t able to do. In addition, Group21m8amon5atmql7uv8nl91myfctb4g1ws allow individuals to share documents with other members of the Group21m8amon5atmql7uv8nl91myfctb4g1w which, depending on what you’re using Facebook for, may be a useful feature.rf7fhonui3kcjhvjjvdaji3msh8csnv9

One way that organizations take advantage of both sets of features (Pager3hvkyc3hr7owybt62bnwwozo3agzo5h and Group21m8amon5atmql7uv8nl91myfctb4g1w) is to create a Pager3hvkyc3hr7owybt62bnwwozo3agzo5h to start for their organization, then set up a Group21m8amon5atmql7uv8nl91myfctb4g1w for a specific target audience like Alumni or an event planning committee. Unfortunately, Group21m8amon5atmql7uv8nl91myfctb4g1ws cannot be created under a Pager3hvkyc3hr7owybt62bnwwozo3agzo5h (in other words a Pager3hvkyc3hr7owybt62bnwwozo3agzo5h cannot create a Group21m8amon5atmql7uv8nl91myfctb4g1w), so inside of the Group21m8amon5atmql7uv8nl91myfctb4g1w you gain Group21m8amon5atmql7uv8nl91myfctb4g1w functionalities but loses its organizational representation to a large extent.29gi8vigbprwnh7rhvkdfsgo5lq21m2u

Which Should Your Organizationg866jbtjlid09h6x8vmylx7zgx8xoxgu Use?31ohtg2k3dd69p3pi2rnx1avvanacio5

Profilel8jpflmri5226awub4tjxfj56c1w9lml Pager3hvkyc3hr7owybt62bnwwozo3agzo5h Group21m8amon5atmql7uv8nl91myfctb4g1w
Examplelccpdp89fgydcsl9xxucstym528jeu6p Susan Garciay1vidi4p0q3bv3yo5eravv0p39whs2wh The Red Crossuqxadbjm30q8vcu2ddnpgx1r1xjwor58 School Alumniku9xbvbuzcecbopxrl9smta7qmej6a0g
Designed Forgjtqc6qr24jrby2thkn8ovcrosjzkh9q Individuals3eqwhjfl1q5vj4zav05c5cz351s1rlsl Organizationg866jbtjlid09h6x8vmylx7zgx8xoxgusr96jmwmf0tryrbcr7x5x2rlxmrzkgnrx Small Group21m8amon5atmql7uv8nl91myfctb4g1w of Individuals3eqwhjfl1q5vj4zav05c5cz351s1rlsl
Viewableki1ven03f0i6onmpxa64f6v2l7fmua95 Depends on Privacy Settings3asuz92rqq5ytd1nziwxzgqacgew68g0 Publicotxsc0p9e5tpm9vykz6n7m6283g7qjw5 Private or Publicotxsc0p9e5tpm9vykz6n7m6283g7qjw5
Connection3s72xwobr3lerrmat5auaf1bdzidwmrp Friendl3y2108gks8oez1qwd04b8e2mpinq2f2 Likew12e85kzpbul7le82itkoutzuyhgtaag Joinh2pcmepieric1za25i3tejaaamkbxn95
Approval to Connectvrr5m74xh05s19nyvzi8hlbvpa7qac0w Friendl3y2108gks8oez1qwd04b8e2mpinq2f2 or Subscribe Unlimited likesi6fxt888o6t9dj57dsl7y2mat39rv0s3 Invite only or unlimitedjhoxecadgdhjirj6fib0zvi13cqj7yzh
Post Representationfo7qe5ps1mmgi1w2ny7x2w0kiiuy2577 Person3m4c77iv23zlhn2elsmjiduax6ygd0g7sv81eym7me9e1bagvflcnh25gp0dgufy Organizationg866jbtjlid09h6x8vmylx7zgx8xoxgu Person3m4c77iv23zlhn2elsmjiduax6ygd0g7sv81eym7me9e1bagvflcnh25gp0dgufy
Can send “Message”meuc9a20uamdldyumhbbjn6z5ddp5w2i Yesxpgalovnzjgynbu3i8ywx3n99xoag6e4mrbyej1mtju0c7ykckmgkf7aio6fcwipkwmi69d8zzfpzjsr7hin1n6pcjc7gqmrgxyn440bk6iu5gmqek2sxbtucka1dz9knoltcv4nmh9n7luro71l2e0od3cygbpt Nol2ey8k2hy5k2dz8kd6y0v1r285etn9fzvc9uvf79oh25a5paw5u4etmomsvkk0j6fj6ciwoeivt3rcwaujz23o1vds4oq5mwaj1zh9tz3kwqfa89jm2phd5iub206v87 Yesxpgalovnzjgynbu3i8ywx3n99xoag6e4mrbyej1mtju0c7ykckmgkf7aio6fcwipkwmi69d8zzfpzjsr7hin1n6pcjc7gqmrgxyn440bk6iu5gmqek2sxbtucka1dz9knoltcv4nmh9n7luro71l2e0od3cygbpt
Where to Createp0a92najxj5xksz2bs5vkojrzp45uyk9 facebook.comk8ck3hpyjbtv3kvzj92bo9luhxa497uk facebook.comk8ck3hpyjbtv3kvzj92bo9luhxa497uk/pages/create facebook.comk8ck3hpyjbtv3kvzj92bo9luhxa497uk/groups
Insightsw8gdyan986oc5midauaa2f7on36fg8z3 Nol2ey8k2hy5k2dz8kd6y0v1r285etn9fzvc9uvf79oh25a5paw5u4etmomsvkk0j6fj6ciwoeivt3rcwaujz23o1vds4oq5mwaj1zh9tz3kwqfa89jm2phd5iub206v87 Yesxpgalovnzjgynbu3i8ywx3n99xoag6e4mrbyej1mtju0c7ykckmgkf7aio6fcwipkwmi69d8zzfpzjsr7hin1n6pcjc7gqmrgxyn440bk6iu5gmqek2sxbtucka1dz9knoltcv4nmh9n7luro71l2e0od3cygbpt Nol2ey8k2hy5k2dz8kd6y0v1r285etn9fzvc9uvf79oh25a5paw5u4etmomsvkk0j6fj6ciwoeivt3rcwaujz23o1vds4oq5mwaj1zh9tz3kwqfa89jm2phd5iub206v87
Custom URLmy3ybghh1c7qphk5adfo25c3agp6j0dv Yesxpgalovnzjgynbu3i8ywx3n99xoag6e4mrbyej1mtju0c7ykckmgkf7aio6fcwipkwmi69d8zzfpzjsr7hin1n6pcjc7gqmrgxyn440bk6iu5gmqek2sxbtucka1dz9knoltcv4nmh9n7luro71l2e0od3cygbpt Yesxpgalovnzjgynbu3i8ywx3n99xoag6e4mrbyej1mtju0c7ykckmgkf7aio6fcwipkwmi69d8zzfpzjsr7hin1n6pcjc7gqmrgxyn440bk6iu5gmqek2sxbtucka1dz9knoltcv4nmh9n7luro71l2e0od3cygbpt Nol2ey8k2hy5k2dz8kd6y0v1r285etn9fzvc9uvf79oh25a5paw5u4etmomsvkk0j6fj6ciwoeivt3rcwaujz23o1vds4oq5mwaj1zh9tz3kwqfa89jm2phd5iub206v87

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.lcmftnm4qb7bhp3hed59vslrgcbjxmi9

Is your organization using a Group21m8amon5atmql7uv8nl91myfctb4g1w, Pager3hvkyc3hr7owybt62bnwwozo3agzo5h, or Profilel8jpflmri5226awub4tjxfj56c1w9lml? How is it working or not working for you?

 aeftl5w54pjcmzc43v8av5iea6z8mtin

(original) View Dansk translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    – Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    – Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point 😛

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

  • Pingback: Facebook Page vs. Group Post Updated

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