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Facebook Page vs. Group for Nonprofits7bcp324m5grg03wc0n2mprhpwn0rqo3nFacebook Page vs. Group for Nonprofits

(English → Afrikaans) View original
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This post updated April 27th, 2012bgoe4lffnysbnarwkveek9l08i6bhdgi

At Aspiration, we often talk to organizations with questions about whether to set up a Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0, Groupb9hafu3llmeolgmhhneyp5sd3floqavs, or Page6d24sge8m0a2v98048du9p514oc4j7cf on facebook.compj0soumucvygvljq79mq6emqxldfv44b">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.s99wh4ybskid6ljemz8yvvosize7apvs

Define Your Goals8775slgms3psw0eowq7d6utyn47qychw

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.j2g81st847vuj0qecrwykn6ji8oyqc6z

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. v6gauk8yoho7s7g2uz9sg6dr313ws6idRemember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.hhtqtxfln4zp7t6tg68a6ln97wly5e3c

If Facebook still seems like a fit, examine how you want to use it to reach your goals.ac2a2mspyq5aus1je6wd1d0bkik6ecbe

  • Are you using it purely to promote events?iyffi52xukbdr4eebxigp99rq6xbvvo4
  • To drive traffic to your website?9ydsh8dpv0ilzb7gzzy6drfs0p9b0lcz
  • To cultivate conversations with your supporters?7db1a7djdkp08r2r9rg3pqlh6c2cprgm

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.nb9b4odcdlvxypej1ix0h88othuvdxkr

Why You Should Noymak9f8j1ybmriuyokrd1fmasnvw4i8t80j7uqdrl8qldbvgxpsck2ktkydaw21vpx2r729z1uy1nullusdtijvwm00ttsa8taii1cl67qk04vwgwwb92uerkhciw54ft Use a Facebook Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0 for Your Organization85238zdn3h0f4zdp73h7ia1ho4l17j35exmx27n29f01d0sdgr0ln3z3zn60cxwh

A Facebook “Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0” is designed to represent only by an individual person. It allows you to “Frienddoyd797g5qeul8w49544rh0le5qwjl2m” other people to indicate that you have a connection, but the other person must approve your “Frienddoyd797g5qeul8w49544rh0le5qwjl2m Request” to complete the connection.uv2ovo4v9gofkg45phz0g14939y0zkhk

Many times, organizations will set up a Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0 on Facebook to represent themselves. Most of us have our own Facebook Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0, so we feel comfortable setting up a Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0 for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0s. They search for organizations representing themselves in Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0s and aggressively delete them because they want all Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0s to represent individuals. 9zmqip5n02hlfgfp6xedtkjq1rw1kqlkIn any case, the features for a Facebook Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0 don’t match how most organizations would want to use Facebook anyway. The Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0 has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0. The features are not designed for organizations and if Facebook finds you, they will delete you.r1cmt59of71ve59ehg15dmvrppecdtev

Do you currently have a Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0 for your organization and want to switch to a Page6d24sge8m0a2v98048du9p514oc4j7cf?9zczaf664h6t7b5unzxs31p390fyot0n

Facebook has released a tool to make the migration easy: facebook.compj0soumucvygvljq79mq6emqxldfv44b/pages/create.php?migrate"> Convert Your Facebook Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0 to a Facebook Page6d24sge8m0a2v98048du9p514oc4j7cfau1ve0x5zexhxdzyqzgiqukzoogwiagj

What’s up with the Facebook Page6d24sge8m0a2v98048du9p514oc4j7cf?vx6w15w89yuartb7yt0v6wfsrn9k93kv

A Facebook “Page6d24sge8m0a2v98048du9p514oc4j7cf” (not to be confused with Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0) is designed for business or official representations of organizations or people. Facebook users are able to “Likej1dic5eamu0yawa34k4qpxmxevyfp62z” a Page6d24sge8m0a2v98048du9p514oc4j7cf and that Page6d24sge8m0a2v98048du9p514oc4j7cf is then indicated on their Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0 as an organization that they Likej1dic5eamu0yawa34k4qpxmxevyfp62z. There is no limit on Likej1dic5eamu0yawa34k4qpxmxevyfp62zs and no approval required.q9xq44gz5i6i00r3vhu4fk6okwdq40fl

Facebook created the Page6d24sge8m0a2v98048du9p514oc4j7cf option after they saw the increased use of Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0s by brands and organizations. A Page6d24sge8m0a2v98048du9p514oc4j7cf allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.5ua12fqdn3gkrzah8f5uv0jdu9ismnmi

Only a current Facebook user with a Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0 can create a Page6d24sge8m0a2v98048du9p514oc4j7cf. When they create the Page6d24sge8m0a2v98048du9p514oc4j7cf, that person becomes the first “Admin” which allows them to edit, post and administer the Page6d24sge8m0a2v98048du9p514oc4j7cf. That first Admin can then specify other people to be Admins on the Page6d24sge8m0a2v98048du9p514oc4j7cf however they must be Frienddoyd797g5qeul8w49544rh0le5qwjl2ms on Facebook. When Admins post content to the Page6d24sge8m0a2v98048du9p514oc4j7cf’s Wall, by default they show up as the Page6d24sge8m0a2v98048du9p514oc4j7cf and not their personal Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0. You can customize the URL of your Page6d24sge8m0a2v98048du9p514oc4j7cf as facebook.compj0soumucvygvljq79mq6emqxldfv44b/yourorganization. ce3fcx0w2hr3w9imxx8duwy073ogbvmdBecause you show up as the organization and have a more public presence, Page6d24sge8m0a2v98048du9p514oc4j7cfs give you a much more organizational presence on Facebook.cocff021uowujhwkh4x4u5apws3pl9qo

Another advantage of using a Page6d24sge8m0a2v98048du9p514oc4j7cf is that Page6d24sge8m0a2v98048du9p514oc4j7cfs have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page6d24sge8m0a2v98048du9p514oc4j7cf. Facebook Insights are not available on Facebook Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0s or Groupb9hafu3llmeolgmhhneyp5sd3floqavss. Insights are a key reason to use a Facebook Page6d24sge8m0a2v98048du9p514oc4j7cf. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.ama68ikcc72r9e9bqew1n4fv1fd79eta

One limitation of using a Page6d24sge8m0a2v98048du9p514oc4j7cf is that you cannot send “Message”s to your organization’s Likej1dic5eamu0yawa34k4qpxmxevyfp62z-ers as you can when you’re using a Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0 or Groupb9hafu3llmeolgmhhneyp5sd3floqavs. You used to be able to send an “Update” to your Page6d24sge8m0a2v98048du9p514oc4j7cf’s Likej1dic5eamu0yawa34k4qpxmxevyfp62z-ers but Facebook took away this feature so that now the main way a Page6d24sge8m0a2v98048du9p514oc4j7cf sends information out to Likej1dic5eamu0yawa34k4qpxmxevyfp62z-ers is to post a status update.zdckwxs9yer0aylivoas47itn03nmo5b

When Should I Use a Facebook Groupb9hafu3llmeolgmhhneyp5sd3floqavs?mq98jszlwhwlh4hh83aej54m48aob95o

A Facebook Groupb9hafu3llmeolgmhhneyp5sd3floqavs is for people or an organization and allows you to “Joinowt6hilm3fmkik52z04u5d98v36zx82c”. Groupb9hafu3llmeolgmhhneyp5sd3floqavss can be invite-only or open.7re6x1m33f1utztatl24rtkfivuhv3mt

Groupb9hafu3llmeolgmhhneyp5sd3floqavss are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Page6d24sge8m0a2v98048du9p514oc4j7cfs” in 2007, they could create a Groupb9hafu3llmeolgmhhneyp5sd3floqavs. Groupb9hafu3llmeolgmhhneyp5sd3floqavss cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Groupb9hafu3llmeolgmhhneyp5sd3floqavs or to join the Groupb9hafu3llmeolgmhhneyp5sd3floqavs. Another notable issue is that when owners of the Groupb9hafu3llmeolgmhhneyp5sd3floqavs post, they show up as their personal Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0 rather than showing up as the Groupb9hafu3llmeolgmhhneyp5sd3floqavs. 7vp5un7l0qf6g0i8welg3phezk14ibnfIn addition, you can only invite your personal Facebook “Frienddoyd797g5qeul8w49544rh0le5qwjl2ms” to join a Groupb9hafu3llmeolgmhhneyp5sd3floqavs. These issues can blur the lines of your personal and professional use of Facebook.ntnxompfirllogci663vw6n34pbnohr1

Groupb9hafu3llmeolgmhhneyp5sd3floqavss can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Groupb9hafu3llmeolgmhhneyp5sd3floqavs which Page6d24sge8m0a2v98048du9p514oc4j7cfs aren’t able to do. In addition, Groupb9hafu3llmeolgmhhneyp5sd3floqavss allow individuals to share documents with other members of the Groupb9hafu3llmeolgmhhneyp5sd3floqavs which, depending on what you’re using Facebook for, may be a useful feature.l946zlpq0sr0fvpsgx2a76sarcmod5do

One way that organizations take advantage of both sets of features (Page6d24sge8m0a2v98048du9p514oc4j7cf and Groupb9hafu3llmeolgmhhneyp5sd3floqavs) is to create a Page6d24sge8m0a2v98048du9p514oc4j7cf to start for their organization, then set up a Groupb9hafu3llmeolgmhhneyp5sd3floqavs for a specific target audience like Alumni or an event planning committee. Unfortunately, Groupb9hafu3llmeolgmhhneyp5sd3floqavss cannot be created under a Page6d24sge8m0a2v98048du9p514oc4j7cf (in other words a Page6d24sge8m0a2v98048du9p514oc4j7cf cannot create a Groupb9hafu3llmeolgmhhneyp5sd3floqavs), so inside of the Groupb9hafu3llmeolgmhhneyp5sd3floqavs you gain Groupb9hafu3llmeolgmhhneyp5sd3floqavs functionalities but loses its organizational representation to a large extent.udgbfnhgx5x3c7k5uoovdj2qgjhbcoqx

Which Should Your Organization85238zdn3h0f4zdp73h7ia1ho4l17j35 Use?cnosiqi2ot1ugfg2wuv4dadw5qejmjcp

Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0 Page6d24sge8m0a2v98048du9p514oc4j7cf Groupb9hafu3llmeolgmhhneyp5sd3floqavs
Examplepy1kfniioek3480e7mtvaqcgk4qm4i4k Susan Garcia2n2dyyffrnp1n0dsx3psdsd0zsvj0pct The Red Crossycmoyacvcxcg6sr65kl8guxlghjzexm3 School Alumniju9mc1zv1vhpz5lzqjvz60vdcm2ahq2q
Designed Forsglqa293x8nawhyc4rzkcemtitffgrxy Individualsarc8d5t8pws2ipcaohocd5y1q0v69o2a Organization85238zdn3h0f4zdp73h7ia1ho4l17j35sy49e00i2oiwoqw89je7ybmlu89mqz92n Small Groupb9hafu3llmeolgmhhneyp5sd3floqavs of Individualsarc8d5t8pws2ipcaohocd5y1q0v69o2a
Viewable70czinuwu16irxh1ztzag86y3mdkqn1n Depends on Privacy Settingsx46my6m4qeu4p9ceekkvmlewasqppoed Public3h4am1bgpiyqfg9v90l02kk9sjz9xrfr Private or Public3h4am1bgpiyqfg9v90l02kk9sjz9xrfr
Connectionsnsxtikfga8lrcja65tdja1rzz5kf9kx Frienddoyd797g5qeul8w49544rh0le5qwjl2m Likej1dic5eamu0yawa34k4qpxmxevyfp62z Joinowt6hilm3fmkik52z04u5d98v36zx82c
Approval to Connectusqcmvry21r5qqj0uxmx2tejubwi4tko Frienddoyd797g5qeul8w49544rh0le5qwjl2m or Subscribe Unlimited likes0fxhuc0fbb0124bf82us11dkj92s4apv Invite only or unlimitedosu5hp79rf4mstpwlidwyz0e1istbv7q
Post Representationp3342trwkm9wej3u5pk6h9vl98q24suk Personw0zrvv2h23njun9pl10bgqob6dclfnm12smf346t5wwuxbzrdozm3ce67xe1jz4c Organization85238zdn3h0f4zdp73h7ia1ho4l17j35 Personw0zrvv2h23njun9pl10bgqob6dclfnm12smf346t5wwuxbzrdozm3ce67xe1jz4c
Can send “Message”1wfxi89tjornkunogh0xe7b564k5mq5e Yes80yftegbnm6jboh3rcosv2vd4zia5zv37q8y8bfpdfj98glo8nzjdb26wal2d4rb0e73epl1pd2zghz30y69v6scc9ime054bk8hlgnaze6rq3sexmi1klqg97aqpiqqk6owlbbycvwxp2jmi78ofh5uwb0efmsq Noymak9f8j1ybmriuyokrd1fmasnvw4i8t80j7uqdrl8qldbvgxpsck2ktkydaw21vpx2r729z1uy1nullusdtijvwm00ttsa8taii1cl67qk04vwgwwb92uerkhciw54f Yes80yftegbnm6jboh3rcosv2vd4zia5zv37q8y8bfpdfj98glo8nzjdb26wal2d4rb0e73epl1pd2zghz30y69v6scc9ime054bk8hlgnaze6rq3sexmi1klqg97aqpiqqk6owlbbycvwxp2jmi78ofh5uwb0efmsq
Where to Create7rasm927k6b7qdns5kwg559j7vfol8hi facebook.compj0soumucvygvljq79mq6emqxldfv44b facebook.compj0soumucvygvljq79mq6emqxldfv44b/pages/create facebook.compj0soumucvygvljq79mq6emqxldfv44b/groups
Insights75c94ypd96uai47na362ia17wb22ie6f Noymak9f8j1ybmriuyokrd1fmasnvw4i8t80j7uqdrl8qldbvgxpsck2ktkydaw21vpx2r729z1uy1nullusdtijvwm00ttsa8taii1cl67qk04vwgwwb92uerkhciw54f Yes80yftegbnm6jboh3rcosv2vd4zia5zv37q8y8bfpdfj98glo8nzjdb26wal2d4rb0e73epl1pd2zghz30y69v6scc9ime054bk8hlgnaze6rq3sexmi1klqg97aqpiqqk6owlbbycvwxp2jmi78ofh5uwb0efmsq Noymak9f8j1ybmriuyokrd1fmasnvw4i8t80j7uqdrl8qldbvgxpsck2ktkydaw21vpx2r729z1uy1nullusdtijvwm00ttsa8taii1cl67qk04vwgwwb92uerkhciw54f
Custom URLpfhh57v23rwilq78oyr9cjpz6knbk7mz Yes80yftegbnm6jboh3rcosv2vd4zia5zv37q8y8bfpdfj98glo8nzjdb26wal2d4rb0e73epl1pd2zghz30y69v6scc9ime054bk8hlgnaze6rq3sexmi1klqg97aqpiqqk6owlbbycvwxp2jmi78ofh5uwb0efmsq Yes80yftegbnm6jboh3rcosv2vd4zia5zv37q8y8bfpdfj98glo8nzjdb26wal2d4rb0e73epl1pd2zghz30y69v6scc9ime054bk8hlgnaze6rq3sexmi1klqg97aqpiqqk6owlbbycvwxp2jmi78ofh5uwb0efmsq Noymak9f8j1ybmriuyokrd1fmasnvw4i8t80j7uqdrl8qldbvgxpsck2ktkydaw21vpx2r729z1uy1nullusdtijvwm00ttsa8taii1cl67qk04vwgwwb92uerkhciw54f

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.cbuvr8ohm9g2sa8dfjobm07e9v1d1904

Is your organization using a Groupb9hafu3llmeolgmhhneyp5sd3floqavs, Page6d24sge8m0a2v98048du9p514oc4j7cf, or Profilevxxa3b2py0o425u0f2kew2qlvyusfyh0? How is it working or not working for you?

 0u4808xzi4s1x1xzki8bkckh1n5zoexf

(original) View Afrikaans translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    – Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    – Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point 😛

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

  • Pingback: Facebook Page vs. Group Post Updated

  • Pingback: What to tell a ‘friend’, they’re not one | Common Knowledge, Stephen Blyth's blog, Wellington, Aotearoa New Zealand

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