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Monthly Archives: October, 2010

Walking Through Organizing Your Online Channels

Aspiration recently did a training at the UC Berkeley Labor Center around online communications and I presented our Publishing Matrix as a way for these organizations to get a handle around the organizational processes/policies surrounding the myriad online channels that are out there. Those of you familiar with Aspiration’s Organizational Processes already know about how […]

The URL Shortener That Does More Than Tidy Up

Some men love plaid. Some skinny ties. And some love URL shorteners. I’m not going to say who exactly, but someone who writes for a certain blog has a secret love for Bit.ly, the URL shortener. This is what he might highlight if he was (hypothetically) writing this post: Wait. What exactly is a URL […]

Social Media for Events

On a day to day basis, it’s easy to ebb and flow your social media efforts depending on what’s going on at your organization and how much engagement needs to be done with your community. But what about social media surrounding events? With Aspiration putting together so many events lately, (OSPcon, Open Subtitles Design Summit, […]

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