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Building a Social Media Dashboard with Netvibes51didky5l2ebf3o2q1x1cuvenk65im8eBuilding a Social Media Dashboard with Netvibes

(English → 中文) View original
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With all of this talk about Social Media Dashboards, I thought I would condense Aspiration‘s Building Your Own Social Media Dashboard slide deck into a blog post to show you how easy it is to start monitoring social media outlets for what you care about.8gnohchb8olv1cybee9jymk83ua0yggw

What the hoozeewhatsit is a “Dashboard”, anyway?fmwe3mnqcd9gq1lq5j8tcbagaifa832d

A dashboard is a kind of RSS reader that takes RSS feeds and arranges them on the screen so that it’s easy to see the content of multiple feeds at once in what are called “widgets” (Basically floating boxes of content). Dashboards can display other kinds of information besides RSS feeds, but for our purposes here, all you need are RSS feeds.599tv4f0n1apz1wqqeisqnlmifde9qr5

There are many dashboard tools including iGoogle, Netvibes, Filtrbox and Radian6. I like to use and recommend Netvibes because it’s free, easy to use and easy to customize. Most importantly, though, it does the job but you may find you like another tool better. A social media dashboard on Netvibes looks like this:5t2v9gadx5dt0k0pxb6idfrlp4bxmdch

Netvibes Screenshot

Why should I put together a Social Media Dashboard?qr6tg1o5asb9v90664s5ipuexzs4wwnc

The purpose of a Social Media Dashboard is, in one place, to easily and quickly find out when, where and what people are saying about you online. Once you put a dashboard together, it does all the work for you. You simply log into your dashboard and in front of you will be a collection of widgets that will populate with links when someone mentions you online. Monitoring isn’t limited to your organizational name either. 5s0zjb6candqo5j1k8w7qswf2wus5c20You’ll be able to search for any search terms that may be important to your organization. Executive director’s name, your upcoming conference’s name, a bill you want to stop from getting passed. Eavesdrop on conversations about any topic or keyword that is important to you. If this sounds vague, it will make more sense as we go on. Just know that if you know when, where and what people are saying about you and your organization online, you can engage those people and join the conversation.dnq6mg40044eu916g5217i4p8eh3kren

How do I put together a Social Media Dashboard?bloffx4th4sbkovf8e1y0zrvvj83pdyr

Back a few weeks ago, I posted about Taking Advantage of RSS where I looked at uses for RSS subscriptions that many people don’t take advantage of. Building a Social Media Dashboard is built upon the concept that RSS feeds, which are like radio signals for a webpage, are also published for searches on social media sites. So a search for a keyword will generate a RSS Feed that you can subscribe to in order to be automatically notified when a new result matches your search term. stv6bh699c3heum51c84bpq8pvgdof66New Twitter Tweets, Blog Comments, Topics on Message boards and forums… These are all potential places where search terms you care about (like your organizational name) can be mentioned. The RSS feeds from their searches are all waiting to live on your dashboards33ne3qwk18rjkil3kfwch3yg3xmiuu1

Sites We Monitorrj2f7kq7k2e6r0dvubfbnyrn3qp5ohf5

  • Twitter Search
    Find out who is tweeting your name
    mql88v54nb13ssq9latrq1apifu2k76w
  • Google Blogsearch
    Scour the blogosphere
    vcfcoxxc1o777m34zixcee1573p81qjm
  • Google Alerts
    Search Google and change “Deliver to:” to feed
    81hn68t93gumpeh07zbrzgk759cnff9d
  • BackType
    Find out who mentions you in blog comments
    m8iyp19778z28ocefg77kjmalhz2t505
  • BackTweets
    Find out who is shortening your URLs
    hxj8pcn4rzmzrfpsne345k5c1n4i7tqe
  • BoardReader
    See mentions on discussion boards and forums
    1r96xmti3jis34dla0pfovoxoayql04c
  • Delicious
    Find out when someone uses your tag
    4awmtvy1azo0xhpevhhnwjmq2fzjnuli
  • Flickr
    See new photos with your tag
    f5572kt5lldmkh25t1o9sthayjiafctl
  • Social Mention
    Restrict to “Networks” and find mentions on Facebook & Myspace
    gtif67wuiv20zkwt5l9nt8rlamfwexsl

As an example, let me show you how to pull a Twitter Search into your dashboard to be notified when someone mentions your organization on Twitter:7xdkm86jwq7lww9n1suqh3z0yar0ux4s

  • First, go to http://search.twitter.comkmwc4klzhzu0xomj9r8n1n1legwx84cj
  • Do a search for your organization’s name.3wncpn54r7zakw0hbhyglxwtn7v72k0w
  • The resulting page is a list of tweets mentioning your organization. But rather than going back here and doing this search every day to see if someone else mentioned you, we can save this search’s RSS feed so it can do the searching for us. Click on “Feed for this query”y36npgk1cg482owd1xcvnhfv2v04frq4

    Feed for this query

    on the right sidebar and it should take you the the search’s RSS feed which you can copy from the URL bar.capy7rzgx8952grrreqsq1yx02mjtghv

  • Now, taking the RSS feed address we copied from the browser’s URL bar, we can paste it into our dashboard.0653v56sebw9am59mcrw60l90bvljjz9
  • Log into Netvibes and click the green “Add Content” button in the upper left-hand cornern13900v4df0v0sjqh9rh4yqkhj35qmi3

    Add Content

  • More options fall down underneath the “Add Content” button.6bb93lxrn454mjfn1ggrn7kr781d1i4x

    Add Feed

    Now click the “Add a Feed” button, paste the RSS feed from our Twitter Search into the field it gives us and click the smaller “Add Feed” button20djlfc6qva2nbbkrxd7qsmung6bfqd7

    Copied RSS

  • Netvibes then generates a widget underneath where we pasted in our RSS.pda78a0iphendg6i3uds58qnm5du39vj

    Netvibes Widget

    When it’s done loading, click the green “Add” button and BAM, you have added your first RSS feed onto your dashboard.8o16tdknznjfh72y5k22ohlccdulw6hv

    Dashboard Widget

And So On…e1gcyrrhgr6j7vgx00lnmg8oc4254r08

That’s all there really is to adding RSS feeds to Netvibes. I walked you through searching Twitter, but you can do the same type of search on many different sites (we recommend that you check out what people are saying about you in the sites listed in the Sites to Monitor box above in addition to Twitter). You just have to search for your org, find the RSS feed for the search and copy it into Netvibes just like we did with Twitter above. 79c6qz5negw8m78d8v4vhcibsk0q0f1yThese search RSS widgets will now automatically update anytime a new result matches your search terms. They do all the work for you and best of all, you can add as many feeds to the dashboard as you want.vnrcddczvkjuce4d3bmyxb55ssqr801t

Once you input the RSS feeds of your searches on these sites all you have to do is log into Netvibes once a day, once a week or two months from now and see what has been said about your search terms.g6xar4z020736rhoosx8o0ly7gtmbcjh

The tricky part is finding where the RSS feed lives on your favorite sites. Be sure to look for the RSS icon RSS Icon or the words “Feed” and “Atom” which signal an RSS feed.j627mv40qyuu0nuh9a7hwnj9l3dxv6z5

Does that make sense?2hap7g6514zm4dqxbhw9ffwhttt66k4z

More Resourcesqcqvdcdzi848u24wofxvve1btk28eonu


(original) View 中文 translation

With all of this talk about Social Media Dashboards, I thought I would condense Aspiration‘s Building Your Own Social Media Dashboard slide deck into a blog post to show you how easy it is to start monitoring social media outlets for what you care about.

What the hoozeewhatsit is a “Dashboard”, anyway?

A dashboard is a kind of RSS reader that takes RSS feeds and arranges them on the screen so that it’s easy to see the content of multiple feeds at once in what are called “widgets” (Basically floating boxes of content). Dashboards can display other kinds of information besides RSS feeds, but for our purposes here, all you need are RSS feeds.

There are many dashboard tools including iGoogle, Netvibes, Filtrbox and Radian6. I like to use and recommend Netvibes because it’s free, easy to use and easy to customize. Most importantly, though, it does the job but you may find you like another tool better. A social media dashboard on Netvibes looks like this:

Netvibes Screenshot

Why should I put together a Social Media Dashboard?

The purpose of a Social Media Dashboard is, in one place, to easily and quickly find out when, where and what people are saying about you online. Once you put a dashboard together, it does all the work for you. You simply log into your dashboard and in front of you will be a collection of widgets that will populate with links when someone mentions you online. Monitoring isn’t limited to your organizational name either. You’ll be able to search for any search terms that may be important to your organization. Executive director’s name, your upcoming conference’s name, a bill you want to stop from getting passed. Eavesdrop on conversations about any topic or keyword that is important to you. If this sounds vague, it will make more sense as we go on. Just know that if you know when, where and what people are saying about you and your organization online, you can engage those people and join the conversation.

How do I put together a Social Media Dashboard?

Back a few weeks ago, I posted about Taking Advantage of RSS where I looked at uses for RSS subscriptions that many people don’t take advantage of. Building a Social Media Dashboard is built upon the concept that RSS feeds, which are like radio signals for a webpage, are also published for searches on social media sites. So a search for a keyword will generate a RSS Feed that you can subscribe to in order to be automatically notified when a new result matches your search term. New Twitter Tweets, Blog Comments, Topics on Message boards and forums… These are all potential places where search terms you care about (like your organizational name) can be mentioned. The RSS feeds from their searches are all waiting to live on your dashboard

Sites We Monitor

As an example, let me show you how to pull a Twitter Search into your dashboard to be notified when someone mentions your organization on Twitter:

  • First, go to http://search.twitter.com
  • Do a search for your organization’s name.
  • The resulting page is a list of tweets mentioning your organization. But rather than going back here and doing this search every day to see if someone else mentioned you, we can save this search’s RSS feed so it can do the searching for us. Click on “Feed for this query”

    Feed for this query

    on the right sidebar and it should take you the the search’s RSS feed which you can copy from the URL bar.

  • Now, taking the RSS feed address we copied from the browser’s URL bar, we can paste it into our dashboard.
  • Log into Netvibes and click the green “Add Content” button in the upper left-hand corner

    Add Content

  • More options fall down underneath the “Add Content” button.

    Add Feed

    Now click the “Add a Feed” button, paste the RSS feed from our Twitter Search into the field it gives us and click the smaller “Add Feed” button

    Copied RSS

  • Netvibes then generates a widget underneath where we pasted in our RSS.

    Netvibes Widget

    When it’s done loading, click the green “Add” button and BAM, you have added your first RSS feed onto your dashboard.

    Dashboard Widget

And So On…

That’s all there really is to adding RSS feeds to Netvibes. I walked you through searching Twitter, but you can do the same type of search on many different sites (we recommend that you check out what people are saying about you in the sites listed in the Sites to Monitor box above in addition to Twitter). You just have to search for your org, find the RSS feed for the search and copy it into Netvibes just like we did with Twitter above. These search RSS widgets will now automatically update anytime a new result matches your search terms. They do all the work for you and best of all, you can add as many feeds to the dashboard as you want.

Once you input the RSS feeds of your searches on these sites all you have to do is log into Netvibes once a day, once a week or two months from now and see what has been said about your search terms.

The tricky part is finding where the RSS feed lives on your favorite sites. Be sure to look for the RSS icon RSS Icon or the words “Feed” and “Atom” which signal an RSS feed.

Does that make sense?

More Resources




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