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Building a Social Media Dashboard with Netvibest287szrfslidbrsb4sb803geb4u3zx3jBuilding a Social Media Dashboard with Netvibes

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With all of this talk about Social Media Dashboards, I thought I would condense Aspiration‘s Building Your Own Social Media Dashboard slide deck into a blog post to show you how easy it is to start monitoring social media outlets for what you care about.1iw9ba3w1pvhr9e9l8kwcf6pvk0knk2f

What the hoozeewhatsit is a “Dashboard”, anyway?gg7af1bvkt9g84xyryzk1wjs7kp2e7ok

A dashboard is a kind of RSS reader that takes RSS feeds and arranges them on the screen so that it’s easy to see the content of multiple feeds at once in what are called “widgets” (Basically floating boxes of content). Dashboards can display other kinds of information besides RSS feeds, but for our purposes here, all you need are RSS feeds.lw73ac6snhj5bec78h4z15h7k7w8e0qp

There are many dashboard tools including iGoogle, Netvibes, Filtrbox and Radian6. I like to use and recommend Netvibes because it’s free, easy to use and easy to customize. Most importantly, though, it does the job but you may find you like another tool better. A social media dashboard on Netvibes looks like this:q6qp4p6r5rey7khh21be2cx0olvcydse

Netvibes Screenshot

Why should I put together a Social Media Dashboard?7wfy0sqpfhpnj8ppd00lv3fejglmxxju

The purpose of a Social Media Dashboard is, in one place, to easily and quickly find out when, where and what people are saying about you online. Once you put a dashboard together, it does all the work for you. You simply log into your dashboard and in front of you will be a collection of widgets that will populate with links when someone mentions you online. Monitoring isn’t limited to your organizational name either. 89neqkwlrjmywedi0m4vxdyhplxutmesYou’ll be able to search for any search terms that may be important to your organization. Executive director’s name, your upcoming conference’s name, a bill you want to stop from getting passed. Eavesdrop on conversations about any topic or keyword that is important to you. If this sounds vague, it will make more sense as we go on. Just know that if you know when, where and what people are saying about you and your organization online, you can engage those people and join the conversation.ei4iv48kw48neutchkwk7guzvqrryul3

How do I put together a Social Media Dashboard?nttcfskh7qlmq8hc7cijv7u7ugihuxv8

Back a few weeks ago, I posted about Taking Advantage of RSS where I looked at uses for RSS subscriptions that many people don’t take advantage of. Building a Social Media Dashboard is built upon the concept that RSS feeds, which are like radio signals for a webpage, are also published for searches on social media sites. So a search for a keyword will generate a RSS Feed that you can subscribe to in order to be automatically notified when a new result matches your search term. etpyejhcslqsxbx2qkdqd8uc82009leeNew Twitter Tweets, Blog Comments, Topics on Message boards and forums… These are all potential places where search terms you care about (like your organizational name) can be mentioned. The RSS feeds from their searches are all waiting to live on your dashboard8m1qtyzaa6r1l4ywkubhs5bv4yu2a2o9

Sites We Monitord3sdwg9m62ryzbjai3dw2hv6ld9rlwqp

  • Twitter Search
    Find out who is tweeting your name
    tn1mn1uy3eapcrk0v6e4pcfu67qxwadf
  • Google Blogsearch
    Scour the blogosphere
    xm9r7i4azaa4pg4wsef1gnz544m263eu
  • Google Alerts
    Search Google and change “Deliver to:” to feed
    wkp10z43ztgixvgn25ey844t9rvlc8hy
  • BackType
    Find out who mentions you in blog comments
    pwg49ohpaf43kvtwio20mezd4udt4ppj
  • BackTweets
    Find out who is shortening your URLs
    2lix9hemvpr1lnosqnhy7zixkk09ieyb
  • BoardReader
    See mentions on discussion boards and forums
    b7c1pj5cr2xm0z1nnd2jdc9d8qvvzgb0
  • Delicious
    Find out when someone uses your tag
    jb655kf2nwkpfawij35mj7itfe80yy58
  • Flickr
    See new photos with your tag
    x08y6vuzpop5ykaws222makvv3vyd6e0
  • Social Mention
    Restrict to “Networks” and find mentions on Facebook & Myspace
    aprr6o9eafu2gc5szigz6b2xa9icpumq

As an example, let me show you how to pull a Twitter Search into your dashboard to be notified when someone mentions your organization on Twitter:qnpih597agizos029afwib8mfebew08d

  • First, go to http://search.twitter.comcovyvxwqheo80ndduaq5qhpxu1d8zcp1
  • Do a search for your organization’s name.pderv8t52ot51x8r2q4ktk8zs8i5dkgt
  • The resulting page is a list of tweets mentioning your organization. But rather than going back here and doing this search every day to see if someone else mentioned you, we can save this search’s RSS feed so it can do the searching for us. Click on “Feed for this query”yzqeb93dgjh9grmmhhp6hfhxzxvsv3tj

    Feed for this query

    on the right sidebar and it should take you the the search’s RSS feed which you can copy from the URL bar.bosoc2ib1tmoyjhipf4lkhjieliq8ska

  • Now, taking the RSS feed address we copied from the browser’s URL bar, we can paste it into our dashboard.7dbhcef8m3r4zbdxfeijn223dbo6nibk
  • Log into Netvibes and click the green “Add Content” button in the upper left-hand cornerpn2hxzhce9wdl1quy37s5te92hldfdeu

    Add Content

  • More options fall down underneath the “Add Content” button.v0zmkuo6vu0zt7mbt18vl91217txmgf7

    Add Feed

    Now click the “Add a Feed” button, paste the RSS feed from our Twitter Search into the field it gives us and click the smaller “Add Feed” buttonea84nxqbn158fy09d8xnmjesagroxd21

    Copied RSS

  • Netvibes then generates a widget underneath where we pasted in our RSS.mekq3zi1jetudsdmaz1rax58ym5txwga

    Netvibes Widget

    When it’s done loading, click the green “Add” button and BAM, you have added your first RSS feed onto your dashboard.iiqa4tyj990epw78aasbvl3wi58mgszo

    Dashboard Widget

And So On…jahrpx061gnot53ouhh3edy3qwpd9pmi

That’s all there really is to adding RSS feeds to Netvibes. I walked you through searching Twitter, but you can do the same type of search on many different sites (we recommend that you check out what people are saying about you in the sites listed in the Sites to Monitor box above in addition to Twitter). You just have to search for your org, find the RSS feed for the search and copy it into Netvibes just like we did with Twitter above. nv358uqfs9kxvgoczuou41jr1x35wab9These search RSS widgets will now automatically update anytime a new result matches your search terms. They do all the work for you and best of all, you can add as many feeds to the dashboard as you want.9e8m44vgh78ppuk53dhmv8ilzlpi05tz

Once you input the RSS feeds of your searches on these sites all you have to do is log into Netvibes once a day, once a week or two months from now and see what has been said about your search terms.7b6vflvrhqwmxswxcmy167oamqyi6tx3

The tricky part is finding where the RSS feed lives on your favorite sites. Be sure to look for the RSS icon RSS Icon or the words “Feed” and “Atom” which signal an RSS feed.k18ogwapk0jjfksu3luy9apv2xmykj6v

Does that make sense?3tyn0zubco6tkao9ms28a1k2a5kpvxao

More Resourcesrowtod1ntatx9y2qz8kc7i7drvs8kit1


(original) View Dansk translation

With all of this talk about Social Media Dashboards, I thought I would condense Aspiration‘s Building Your Own Social Media Dashboard slide deck into a blog post to show you how easy it is to start monitoring social media outlets for what you care about.

What the hoozeewhatsit is a “Dashboard”, anyway?

A dashboard is a kind of RSS reader that takes RSS feeds and arranges them on the screen so that it’s easy to see the content of multiple feeds at once in what are called “widgets” (Basically floating boxes of content). Dashboards can display other kinds of information besides RSS feeds, but for our purposes here, all you need are RSS feeds.

There are many dashboard tools including iGoogle, Netvibes, Filtrbox and Radian6. I like to use and recommend Netvibes because it’s free, easy to use and easy to customize. Most importantly, though, it does the job but you may find you like another tool better. A social media dashboard on Netvibes looks like this:

Netvibes Screenshot

Why should I put together a Social Media Dashboard?

The purpose of a Social Media Dashboard is, in one place, to easily and quickly find out when, where and what people are saying about you online. Once you put a dashboard together, it does all the work for you. You simply log into your dashboard and in front of you will be a collection of widgets that will populate with links when someone mentions you online. Monitoring isn’t limited to your organizational name either. You’ll be able to search for any search terms that may be important to your organization. Executive director’s name, your upcoming conference’s name, a bill you want to stop from getting passed. Eavesdrop on conversations about any topic or keyword that is important to you. If this sounds vague, it will make more sense as we go on. Just know that if you know when, where and what people are saying about you and your organization online, you can engage those people and join the conversation.

How do I put together a Social Media Dashboard?

Back a few weeks ago, I posted about Taking Advantage of RSS where I looked at uses for RSS subscriptions that many people don’t take advantage of. Building a Social Media Dashboard is built upon the concept that RSS feeds, which are like radio signals for a webpage, are also published for searches on social media sites. So a search for a keyword will generate a RSS Feed that you can subscribe to in order to be automatically notified when a new result matches your search term. New Twitter Tweets, Blog Comments, Topics on Message boards and forums… These are all potential places where search terms you care about (like your organizational name) can be mentioned. The RSS feeds from their searches are all waiting to live on your dashboard

Sites We Monitor

As an example, let me show you how to pull a Twitter Search into your dashboard to be notified when someone mentions your organization on Twitter:

  • First, go to http://search.twitter.com
  • Do a search for your organization’s name.
  • The resulting page is a list of tweets mentioning your organization. But rather than going back here and doing this search every day to see if someone else mentioned you, we can save this search’s RSS feed so it can do the searching for us. Click on “Feed for this query”

    Feed for this query

    on the right sidebar and it should take you the the search’s RSS feed which you can copy from the URL bar.

  • Now, taking the RSS feed address we copied from the browser’s URL bar, we can paste it into our dashboard.
  • Log into Netvibes and click the green “Add Content” button in the upper left-hand corner

    Add Content

  • More options fall down underneath the “Add Content” button.

    Add Feed

    Now click the “Add a Feed” button, paste the RSS feed from our Twitter Search into the field it gives us and click the smaller “Add Feed” button

    Copied RSS

  • Netvibes then generates a widget underneath where we pasted in our RSS.

    Netvibes Widget

    When it’s done loading, click the green “Add” button and BAM, you have added your first RSS feed onto your dashboard.

    Dashboard Widget

And So On…

That’s all there really is to adding RSS feeds to Netvibes. I walked you through searching Twitter, but you can do the same type of search on many different sites (we recommend that you check out what people are saying about you in the sites listed in the Sites to Monitor box above in addition to Twitter). You just have to search for your org, find the RSS feed for the search and copy it into Netvibes just like we did with Twitter above. These search RSS widgets will now automatically update anytime a new result matches your search terms. They do all the work for you and best of all, you can add as many feeds to the dashboard as you want.

Once you input the RSS feeds of your searches on these sites all you have to do is log into Netvibes once a day, once a week or two months from now and see what has been said about your search terms.

The tricky part is finding where the RSS feed lives on your favorite sites. Be sure to look for the RSS icon RSS Icon or the words “Feed” and “Atom” which signal an RSS feed.

Does that make sense?

More Resources




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