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Are Your Emails Skim? Or 2%?
The first rule of email messaging as an organization is that no one reads emails. People skim emails. Making your email blasts as skimmable as possible is the best way to get your point across to the people you are trying to reach. When it comes to email newsletters, skimmability becomes even more necessary as […]
Are You a Twitter Spammer?
Recently one of the organizations that we work with had their account suspended on Twitter. The situation looked something like this. The organization started tweeting about a video/petition. No biggie, right? Well, they started to tweet at people (putting the @username at the beginning of the tweet). A lot. And not just anyone. Celebrities, big […]
Email Best Practice Questions on Answr
There have been some great questions around email communications submitted and answered on our sister (beta) site Answr and I wanted to throw up (?) a quick blog post to highlight a few of them. Answr is a site dedicated to questions and answers around nonprofit online communications (focusing mainly on email at the moment). […]
Tools to Introduce Online Communications Best Practices
We spend a lot of time here at Aspiration and here on the SSC Blog talking about online communications best practices, trying to help nonprofits and social justice organizations find ways to use technology cheaper and more effectively for their missions. As part of that effort, I put together some interactive tools around eAdvocacy Readiness […]
Facebook Groups: Banished to the Archive
A couple of days ago, one of the organizations we work with emailed me to ask about what it meant that Facebook was going to “archive” their Group. Apparently Facebook is doing a major push for old groups to upgrade to the new Groups format that they’ve developed while getting Groups not suited to its […]
Image Best Practices for HTML Newsletters
HTML newsletters, otherwise known as the bane of your existence, can be…challenging. There are so many little things to forget and so many different ways to cause angry emails from your boss when he opens it up in Outlook. A blog post on email newsletter best practices could be 17 pages long, so let’s get […]
How Do You Manage Your Passwords?
Javascript is disabled. To see the toolbox, please enable Javascript or see the toolbox page. One issue that organizations often ask us about with exasperation is passwords. That necessary headache that everyone has a different way of managing badly. How do you manage them? Do you have a text document where they’re all listed? Do […]
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