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Facebook Page vs. Group for Nonprofits51cskpacrpftc6b4s5uwqai2upr3ybotFacebook Page vs. Group for Nonprofits

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This post updated April 27th, 2012u9k4j4spyig5xigd98356npshojvsykd

At Aspiration, we often talk to organizations with questions about whether to set up a Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt, Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg, or Page9qhpkwooc26a2kxsd4td67usue6n5zy5 on facebook.comsntw11p6cfftg80vi3ddnt93t4ejmxh5">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.rmy552sbyksyvdnwt82h94i58xlxm9r3

Define Your Goals29xpzcp21ultm3v2agftnn7etqivol3h

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.hmc8lsoojef52fkmbhv49lz93h2f0e97

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. r3ds934a9tz1uyksvt30yrrsxaq9d30vRemember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.qbk156o8jia773bz69s7a09695g1un8b

If Facebook still seems like a fit, examine how you want to use it to reach your goals.xudxfogrfwmpudi4uru7qu5slfl60ton

  • Are you using it purely to promote events?j59cdj5ww1fqsh9vhgcqzagbpt39w2t5
  • To drive traffic to your website?fn0myf4y8z6fxh0p94yfllbkd7ox2o57
  • To cultivate conversations with your supporters?bmae1clilfg4kzaj0skm6f7b13938r1a

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.uke3q2pusesslah4dibrp2aakv3xz8lj

Why You Should Noiiomm13mfisme4xu8eho6l90jhn9p2xyjm7xnodf6mclnhqbq8cnzg6r90dvizesuaoktk1rikwce0nsj1lw1dyh90t03gdoqsoqu3fpyg3knn8x0tumrjdx3wxsy9qft Use a Facebook Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt for Your Organizationpkxt4m5ofwpoiq09rphqvmln9ch75g7kta2cm4sa243hyg7tpziyjbt6xqtpgsb0

A Facebook “Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt” is designed to represent only by an individual person. It allows you to “Friendc6ce4jprqsmk8ud5a2gmgoh08eunaemd” other people to indicate that you have a connection, but the other person must approve your “Friendc6ce4jprqsmk8ud5a2gmgoh08eunaemd Request” to complete the connection.nf2fgxo0newt65xh67ebxvifijqo055e

Many times, organizations will set up a Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt on Facebook to represent themselves. Most of us have our own Facebook Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt, so we feel comfortable setting up a Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profile5tp0n303i0gwxbm9isozywgdbd5xxxnts. They search for organizations representing themselves in Profile5tp0n303i0gwxbm9isozywgdbd5xxxnts and aggressively delete them because they want all Profile5tp0n303i0gwxbm9isozywgdbd5xxxnts to represent individuals. kht6o0ru2qg1k3g7jrw11qklldpusjs3In any case, the features for a Facebook Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt don’t match how most organizations would want to use Facebook anyway. The Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt. The features are not designed for organizations and if Facebook finds you, they will delete you.mfevd8wnr7ap4f6sw167lv635o2611de

Do you currently have a Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt for your organization and want to switch to a Page9qhpkwooc26a2kxsd4td67usue6n5zy5?8qgas2z95w27i5v29bt9adnafh00wquu

Facebook has released a tool to make the migration easy: facebook.comsntw11p6cfftg80vi3ddnt93t4ejmxh5/pages/create.php?migrate"> Convert Your Facebook Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt to a Facebook Page9qhpkwooc26a2kxsd4td67usue6n5zy5yom9r0a6k9ngwl1clhbo1ahzxzpkpmqe

What’s up with the Facebook Page9qhpkwooc26a2kxsd4td67usue6n5zy5?e65xjs93b469zwu5szjoyke8qsycharm

A Facebook “Page9qhpkwooc26a2kxsd4td67usue6n5zy5” (not to be confused with Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt) is designed for business or official representations of organizations or people. Facebook users are able to “Like3osrmm0krquag1o7z5wcmo5j0f6nw4bq” a Page9qhpkwooc26a2kxsd4td67usue6n5zy5 and that Page9qhpkwooc26a2kxsd4td67usue6n5zy5 is then indicated on their Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt as an organization that they Like3osrmm0krquag1o7z5wcmo5j0f6nw4bq. There is no limit on Like3osrmm0krquag1o7z5wcmo5j0f6nw4bqs and no approval required.30jdqxn6bmblr3nocb8zw0mx5tlsezb8

Facebook created the Page9qhpkwooc26a2kxsd4td67usue6n5zy5 option after they saw the increased use of Profile5tp0n303i0gwxbm9isozywgdbd5xxxnts by brands and organizations. A Page9qhpkwooc26a2kxsd4td67usue6n5zy5 allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.oa4i0qm3fb80dryfxo4lep6jfui20iqe

Only a current Facebook user with a Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt can create a Page9qhpkwooc26a2kxsd4td67usue6n5zy5. When they create the Page9qhpkwooc26a2kxsd4td67usue6n5zy5, that person becomes the first “Admin” which allows them to edit, post and administer the Page9qhpkwooc26a2kxsd4td67usue6n5zy5. That first Admin can then specify other people to be Admins on the Page9qhpkwooc26a2kxsd4td67usue6n5zy5 however they must be Friendc6ce4jprqsmk8ud5a2gmgoh08eunaemds on Facebook. When Admins post content to the Page9qhpkwooc26a2kxsd4td67usue6n5zy5’s Wall, by default they show up as the Page9qhpkwooc26a2kxsd4td67usue6n5zy5 and not their personal Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt. You can customize the URL of your Page9qhpkwooc26a2kxsd4td67usue6n5zy5 as facebook.comsntw11p6cfftg80vi3ddnt93t4ejmxh5/yourorganization. 0xlkci1t0m1vmyolxeixards06x1kv2aBecause you show up as the organization and have a more public presence, Page9qhpkwooc26a2kxsd4td67usue6n5zy5s give you a much more organizational presence on Facebook.d4nvvug93dpsnrki5vfvduxdgdlhz3u2

Another advantage of using a Page9qhpkwooc26a2kxsd4td67usue6n5zy5 is that Page9qhpkwooc26a2kxsd4td67usue6n5zy5s have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page9qhpkwooc26a2kxsd4td67usue6n5zy5. Facebook Insights are not available on Facebook Profile5tp0n303i0gwxbm9isozywgdbd5xxxnts or Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqgs. Insights are a key reason to use a Facebook Page9qhpkwooc26a2kxsd4td67usue6n5zy5. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.m438uw81mteidfcktgdljblwqewz3ahf

One limitation of using a Page9qhpkwooc26a2kxsd4td67usue6n5zy5 is that you cannot send “Message”s to your organization’s Like3osrmm0krquag1o7z5wcmo5j0f6nw4bq-ers as you can when you’re using a Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt or Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg. You used to be able to send an “Update” to your Page9qhpkwooc26a2kxsd4td67usue6n5zy5’s Like3osrmm0krquag1o7z5wcmo5j0f6nw4bq-ers but Facebook took away this feature so that now the main way a Page9qhpkwooc26a2kxsd4td67usue6n5zy5 sends information out to Like3osrmm0krquag1o7z5wcmo5j0f6nw4bq-ers is to post a status update.8xhnarf6ly71b13bg5d4srdfvrx2hjlf

When Should I Use a Facebook Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg?68j5nrgk8ky2ccebir6nldgo38nxsd0p

A Facebook Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg is for people or an organization and allows you to “Join20drg51xwu2chuz7i9qwxs8crxxk8z80”. Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqgs can be invite-only or open.izfhxicqos7ss6orq48vha8c37mj7kjg

Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqgs are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Page9qhpkwooc26a2kxsd4td67usue6n5zy5s” in 2007, they could create a Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg. Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqgs cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg or to join the Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg. Another notable issue is that when owners of the Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg post, they show up as their personal Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt rather than showing up as the Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg. skcbksr99l61qbrpzmk4ot29a5bix2yfIn addition, you can only invite your personal Facebook “Friendc6ce4jprqsmk8ud5a2gmgoh08eunaemds” to join a Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg. These issues can blur the lines of your personal and professional use of Facebook.8vfbfta5e7w3sm1718wozx52152f9fd8

Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqgs can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg which Page9qhpkwooc26a2kxsd4td67usue6n5zy5s aren’t able to do. In addition, Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqgs allow individuals to share documents with other members of the Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg which, depending on what you’re using Facebook for, may be a useful feature.h90exfm028pgboszzn71nj8oxiur0bc8

One way that organizations take advantage of both sets of features (Page9qhpkwooc26a2kxsd4td67usue6n5zy5 and Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg) is to create a Page9qhpkwooc26a2kxsd4td67usue6n5zy5 to start for their organization, then set up a Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg for a specific target audience like Alumni or an event planning committee. Unfortunately, Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqgs cannot be created under a Page9qhpkwooc26a2kxsd4td67usue6n5zy5 (in other words a Page9qhpkwooc26a2kxsd4td67usue6n5zy5 cannot create a Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg), so inside of the Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg you gain Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg functionalities but loses its organizational representation to a large extent.qol0gjgcqsztuq19xkiwtotttenns8u9

Which Should Your Organizationpkxt4m5ofwpoiq09rphqvmln9ch75g7k Use?ulu7dc4fkt77zzcbaf592h6qcf7cian3

Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt Page9qhpkwooc26a2kxsd4td67usue6n5zy5 Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg
Examplewppc5df0py67f8zotduagid3rslagah3 Susan Garciaxsots21artx8n7r2ws9tzj2h7qza2l8q The Red Cross9i2mlsfyp1og3j1im5ajvgcm67xdzqry School Alumni7c45xbyucnf04ub06942o2fxf76rs3oq
Designed Forjlhg72uhsc571olgdm591g61v4mc68of Individualsk9uou7xpp4vmhsf47o76kvgdq8jz5u5f Organizationpkxt4m5ofwpoiq09rphqvmln9ch75g7kss9b1bs8z8klcpy86vr5w8v4w0quy92ts Small Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg of Individualsk9uou7xpp4vmhsf47o76kvgdq8jz5u5f
Viewablekfm4fz4g6siyv8dwvd5jfr18mc32udf5 Depends on Privacy Settingsj97m905ctx80w15wwzz2qvlhctty5ptf Publiceuuotdkbjrx2q6yzwa8mt125wuf863ub Private or Publiceuuotdkbjrx2q6yzwa8mt125wuf863ub
Connectionr92pp9kpw9w6lmk4y8u98v4m7ebhkdc1 Friendc6ce4jprqsmk8ud5a2gmgoh08eunaemd Like3osrmm0krquag1o7z5wcmo5j0f6nw4bq Join20drg51xwu2chuz7i9qwxs8crxxk8z80
Approval to Connect5f4gdyp0qvaq4lr8d3vaok38rfg9yi0u Friendc6ce4jprqsmk8ud5a2gmgoh08eunaemd or Subscribe Unlimited likesxz2ri7mkspahl7com28jclx5hv4q6ixt Invite only or unlimited6z040afut5hpbenqt56r13379ez8b8l7
Post Representation5bl4uty8yrq8u7xqc90tc7nhidp4m2ih Personsy6i1xsr9gf25zba3jmmmeg29uiedhhw3nnn7thl3dyav0q8wdccnb8rrdg0ffw9 Organizationpkxt4m5ofwpoiq09rphqvmln9ch75g7k Personsy6i1xsr9gf25zba3jmmmeg29uiedhhw3nnn7thl3dyav0q8wdccnb8rrdg0ffw9
Can send “Message”okcjks89ztm4z45wldd674f8tf57xwjb Yeskolmrik9sdk3utmu6an4vz68szevv816t658axrz8fcc44tr07pe6zi7hg2dqzuay7xq8d7cul4pj9gaddqrrobd90upby5zfcy43mp8ccxkaxgk6af48da1ep2ymf7r5dw1xbrmmxdoixxe5hp81qi02ww388y3 Noiiomm13mfisme4xu8eho6l90jhn9p2xyjm7xnodf6mclnhqbq8cnzg6r90dvizesuaoktk1rikwce0nsj1lw1dyh90t03gdoqsoqu3fpyg3knn8x0tumrjdx3wxsy9qf Yeskolmrik9sdk3utmu6an4vz68szevv816t658axrz8fcc44tr07pe6zi7hg2dqzuay7xq8d7cul4pj9gaddqrrobd90upby5zfcy43mp8ccxkaxgk6af48da1ep2ymf7r5dw1xbrmmxdoixxe5hp81qi02ww388y3
Where to Createbb8epjospsprxfpeyz1buq6tlm5nbk3d facebook.comsntw11p6cfftg80vi3ddnt93t4ejmxh5 facebook.comsntw11p6cfftg80vi3ddnt93t4ejmxh5/pages/create facebook.comsntw11p6cfftg80vi3ddnt93t4ejmxh5/groups
Insightsvymjy1iedx5ad7uszxqc79d6i0j3r2yd Noiiomm13mfisme4xu8eho6l90jhn9p2xyjm7xnodf6mclnhqbq8cnzg6r90dvizesuaoktk1rikwce0nsj1lw1dyh90t03gdoqsoqu3fpyg3knn8x0tumrjdx3wxsy9qf Yeskolmrik9sdk3utmu6an4vz68szevv816t658axrz8fcc44tr07pe6zi7hg2dqzuay7xq8d7cul4pj9gaddqrrobd90upby5zfcy43mp8ccxkaxgk6af48da1ep2ymf7r5dw1xbrmmxdoixxe5hp81qi02ww388y3 Noiiomm13mfisme4xu8eho6l90jhn9p2xyjm7xnodf6mclnhqbq8cnzg6r90dvizesuaoktk1rikwce0nsj1lw1dyh90t03gdoqsoqu3fpyg3knn8x0tumrjdx3wxsy9qf
Custom URLdck8fwr34b3blc0syldcvvgf9zbyf5yi Yeskolmrik9sdk3utmu6an4vz68szevv816t658axrz8fcc44tr07pe6zi7hg2dqzuay7xq8d7cul4pj9gaddqrrobd90upby5zfcy43mp8ccxkaxgk6af48da1ep2ymf7r5dw1xbrmmxdoixxe5hp81qi02ww388y3 Yeskolmrik9sdk3utmu6an4vz68szevv816t658axrz8fcc44tr07pe6zi7hg2dqzuay7xq8d7cul4pj9gaddqrrobd90upby5zfcy43mp8ccxkaxgk6af48da1ep2ymf7r5dw1xbrmmxdoixxe5hp81qi02ww388y3 Noiiomm13mfisme4xu8eho6l90jhn9p2xyjm7xnodf6mclnhqbq8cnzg6r90dvizesuaoktk1rikwce0nsj1lw1dyh90t03gdoqsoqu3fpyg3knn8x0tumrjdx3wxsy9qf

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.z8cc0ln26plbq9n1jc6churedbcinmnd

Is your organization using a Groupvnqvh6b9n3e66a7bqhf8fzp6udptvhqg, Page9qhpkwooc26a2kxsd4td67usue6n5zy5, or Profile5tp0n303i0gwxbm9isozywgdbd5xxxnt? How is it working or not working for you?

 nztzn6z1cs7hp63diaf1rx5v1gpxrbb4

(original) View 中文 translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    - Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    - Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point :P

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

  • Pingback: Facebook Page vs. Group Post Updated

  • Pingback: What to tell a ‘friend’, they’re not one | Common Knowledge, Stephen Blyth's blog, Wellington, Aotearoa New Zealand

  • Pingback: Creating a Facebook Fan Page

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