SSC Toolbox Social Source Commons Blog

Nonprofit Tech, Tools and Social Media

A program of Aspiration 
Aspiration 

Facebook Page vs. Group for Nonprofitsypbwkx8t2byahnhnl4r7vfrriqefptjdFacebook Page vs. Group for Nonprofits

(English → 中文) View original
Translators:

This post updated April 27th, 2012fwuuwpt5xydiza1kgtybwluopeoeb7uh

At Aspiration, we often talk to organizations with questions about whether to set up a Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq, Groupzvle8ltxeiqglwldnhdqfkax9zogam5z, or Paged27hs8msfefg5avmiaw8o4iw4mnvfeji on facebook.com3ubmsj5bkqz8gqhtp7yzi1rpw9s07fv1">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.p61oyu6kq2piboq25l3bkuuepmwmpa44

Define Your Goalsgklahzhwe4huuqhcl0w58zx1li7zh74n

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.2gwek6eeh0idio4mos76cg81qdrj97c2

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. 2qj33f23b3k22sl7k4svo7wa03cssitlRemember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.cahxqoh4ee1u1x65um55dqrqqk19i1ql

If Facebook still seems like a fit, examine how you want to use it to reach your goals.ofg01hedy7uoa4wbubjhr9xgbdy7kd2z

  • Are you using it purely to promote events?2eqs5vdftn4vxmnnlz5odlt8gr1vqzxj
  • To drive traffic to your website?hsnbrbv1bphpv0c7ni30hj4l8jlx3s4b
  • To cultivate conversations with your supporters?tx4v3mssw0ajm73vnqhcd3butv0wnng6

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.cd82acellg4p5isyzh8ieqxbcmvqwmjy

Why You Should No27kwtrym75h7k6bhyqxy0arqg7h8nqbg9shwh2a49e67a0hl8i2ygi25ikt1sm6swh5414ap9toy3pfrf84pjk43loiyaoexm64fq2uzjowf3vfv6t4otmtrxl2dqy82t Use a Facebook Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq for Your Organizationzwsvo7tdssxupp9ril3mw2snndfz4ewub3eboeyjd6xeio05afxo7zxppzk0d69e

A Facebook “Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq” is designed to represent only by an individual person. It allows you to “Friendd285j5uaacuw5fgbnyg5xyjdp0x23op6” other people to indicate that you have a connection, but the other person must approve your “Friendd285j5uaacuw5fgbnyg5xyjdp0x23op6 Request” to complete the connection.i0bxyy9nw5b1gso089ubog8f4mo15jie

Many times, organizations will set up a Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq on Facebook to represent themselves. Most of us have our own Facebook Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq, so we feel comfortable setting up a Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzqs. They search for organizations representing themselves in Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzqs and aggressively delete them because they want all Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzqs to represent individuals. 8qgju3mv7sbxjnpa8bz857eu9i7a9tw7In any case, the features for a Facebook Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq don’t match how most organizations would want to use Facebook anyway. The Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq. The features are not designed for organizations and if Facebook finds you, they will delete you.mmckg14h7c69hiet9bf1rnop1rrt233f

Do you currently have a Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq for your organization and want to switch to a Paged27hs8msfefg5avmiaw8o4iw4mnvfeji?il4ujgljksyy4i6njh1rdh2gp5u0r7g0

Facebook has released a tool to make the migration easy: facebook.com3ubmsj5bkqz8gqhtp7yzi1rpw9s07fv1/pages/create.php?migrate"> Convert Your Facebook Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq to a Facebook Paged27hs8msfefg5avmiaw8o4iw4mnvfejikkq2q6qd99sm5ud9wqbxe4og8y7cipjs

What’s up with the Facebook Paged27hs8msfefg5avmiaw8o4iw4mnvfeji?g1iutl7f4qktbunloex4igk8ecs17bxe

A Facebook “Paged27hs8msfefg5avmiaw8o4iw4mnvfeji” (not to be confused with Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq) is designed for business or official representations of organizations or people. Facebook users are able to “Likemcfz3t7plzpeiuntd8mn4p247r7b0a0d” a Paged27hs8msfefg5avmiaw8o4iw4mnvfeji and that Paged27hs8msfefg5avmiaw8o4iw4mnvfeji is then indicated on their Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq as an organization that they Likemcfz3t7plzpeiuntd8mn4p247r7b0a0d. There is no limit on Likemcfz3t7plzpeiuntd8mn4p247r7b0a0ds and no approval required.xr6lp58vwxui5zvshd3sb7klrp0aov4b

Facebook created the Paged27hs8msfefg5avmiaw8o4iw4mnvfeji option after they saw the increased use of Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzqs by brands and organizations. A Paged27hs8msfefg5avmiaw8o4iw4mnvfeji allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.t0pcv59j029yepiksqwrxsr15a0p5c4p

Only a current Facebook user with a Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq can create a Paged27hs8msfefg5avmiaw8o4iw4mnvfeji. When they create the Paged27hs8msfefg5avmiaw8o4iw4mnvfeji, that person becomes the first “Admin” which allows them to edit, post and administer the Paged27hs8msfefg5avmiaw8o4iw4mnvfeji. That first Admin can then specify other people to be Admins on the Paged27hs8msfefg5avmiaw8o4iw4mnvfeji however they must be Friendd285j5uaacuw5fgbnyg5xyjdp0x23op6s on Facebook. When Admins post content to the Paged27hs8msfefg5avmiaw8o4iw4mnvfeji’s Wall, by default they show up as the Paged27hs8msfefg5avmiaw8o4iw4mnvfeji and not their personal Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq. You can customize the URL of your Paged27hs8msfefg5avmiaw8o4iw4mnvfeji as facebook.com3ubmsj5bkqz8gqhtp7yzi1rpw9s07fv1/yourorganization. rocu3pttttq2hbljvgldk0xn5aj0t2gaBecause you show up as the organization and have a more public presence, Paged27hs8msfefg5avmiaw8o4iw4mnvfejis give you a much more organizational presence on Facebook.nn4m63sdn9irltcv53615bbva63ozntc

Another advantage of using a Paged27hs8msfefg5avmiaw8o4iw4mnvfeji is that Paged27hs8msfefg5avmiaw8o4iw4mnvfejis have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Paged27hs8msfefg5avmiaw8o4iw4mnvfeji. Facebook Insights are not available on Facebook Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzqs or Groupzvle8ltxeiqglwldnhdqfkax9zogam5zs. Insights are a key reason to use a Facebook Paged27hs8msfefg5avmiaw8o4iw4mnvfeji. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.4rwm37ddk2v29t0a8e7czp7u9vss3dux

One limitation of using a Paged27hs8msfefg5avmiaw8o4iw4mnvfeji is that you cannot send “Message”s to your organization’s Likemcfz3t7plzpeiuntd8mn4p247r7b0a0d-ers as you can when you’re using a Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq or Groupzvle8ltxeiqglwldnhdqfkax9zogam5z. You used to be able to send an “Update” to your Paged27hs8msfefg5avmiaw8o4iw4mnvfeji’s Likemcfz3t7plzpeiuntd8mn4p247r7b0a0d-ers but Facebook took away this feature so that now the main way a Paged27hs8msfefg5avmiaw8o4iw4mnvfeji sends information out to Likemcfz3t7plzpeiuntd8mn4p247r7b0a0d-ers is to post a status update.qc114nmnbdtut55hwtf58eu23gq490kq

When Should I Use a Facebook Groupzvle8ltxeiqglwldnhdqfkax9zogam5z?xebfw5e6prndyxd4lt0np99pfrvaxp1l

A Facebook Groupzvle8ltxeiqglwldnhdqfkax9zogam5z is for people or an organization and allows you to “Joingzx2f34fos0q91vzvgzz09qua24r25u9”. Groupzvle8ltxeiqglwldnhdqfkax9zogam5zs can be invite-only or open.9ibzpgbea1x774la2ivzlayxhks8h1dg

Groupzvle8ltxeiqglwldnhdqfkax9zogam5zs are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Paged27hs8msfefg5avmiaw8o4iw4mnvfejis” in 2007, they could create a Groupzvle8ltxeiqglwldnhdqfkax9zogam5z. Groupzvle8ltxeiqglwldnhdqfkax9zogam5zs cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Groupzvle8ltxeiqglwldnhdqfkax9zogam5z or to join the Groupzvle8ltxeiqglwldnhdqfkax9zogam5z. Another notable issue is that when owners of the Groupzvle8ltxeiqglwldnhdqfkax9zogam5z post, they show up as their personal Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq rather than showing up as the Groupzvle8ltxeiqglwldnhdqfkax9zogam5z. g8yk2l5m37glrh4j1jzd2ilu4xbhjsrqIn addition, you can only invite your personal Facebook “Friendd285j5uaacuw5fgbnyg5xyjdp0x23op6s” to join a Groupzvle8ltxeiqglwldnhdqfkax9zogam5z. These issues can blur the lines of your personal and professional use of Facebook.fg5bg572vwram4urdiokdrl8zr1rjuho

Groupzvle8ltxeiqglwldnhdqfkax9zogam5zs can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Groupzvle8ltxeiqglwldnhdqfkax9zogam5z which Paged27hs8msfefg5avmiaw8o4iw4mnvfejis aren’t able to do. In addition, Groupzvle8ltxeiqglwldnhdqfkax9zogam5zs allow individuals to share documents with other members of the Groupzvle8ltxeiqglwldnhdqfkax9zogam5z which, depending on what you’re using Facebook for, may be a useful feature.kn5zgjxsz4mxvl18r11qmtttphi6jswt

One way that organizations take advantage of both sets of features (Paged27hs8msfefg5avmiaw8o4iw4mnvfeji and Groupzvle8ltxeiqglwldnhdqfkax9zogam5z) is to create a Paged27hs8msfefg5avmiaw8o4iw4mnvfeji to start for their organization, then set up a Groupzvle8ltxeiqglwldnhdqfkax9zogam5z for a specific target audience like Alumni or an event planning committee. Unfortunately, Groupzvle8ltxeiqglwldnhdqfkax9zogam5zs cannot be created under a Paged27hs8msfefg5avmiaw8o4iw4mnvfeji (in other words a Paged27hs8msfefg5avmiaw8o4iw4mnvfeji cannot create a Groupzvle8ltxeiqglwldnhdqfkax9zogam5z), so inside of the Groupzvle8ltxeiqglwldnhdqfkax9zogam5z you gain Groupzvle8ltxeiqglwldnhdqfkax9zogam5z functionalities but loses its organizational representation to a large extent.j9yzvniaexh9047ncv21ypqa6opt60ff

Which Should Your Organizationzwsvo7tdssxupp9ril3mw2snndfz4ewu Use?0h47982865sfdayvotrqaxp6i1wlm2nd

Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq Paged27hs8msfefg5avmiaw8o4iw4mnvfeji Groupzvle8ltxeiqglwldnhdqfkax9zogam5z
Exampleylanm5vd681nfku3gy3frtat4ueq96ey Susan Garciauy66rlui6svydx1mzy0quqk5d2f8kyj5 The Red Cross8yyyuibkj8n6ixag9mngglhf101xs3fr School Alumniuruvsc0pidy7g1jpwbmz71rf6djiobj8
Designed Forq83ndrz9vb8d31aj5hqnbunpbr4ouxwb Individuals2zhh60dxbjzljel0evsd7agdt8lss4gk Organizationzwsvo7tdssxupp9ril3mw2snndfz4ewusl1ggbohpvwqmaccdhr6e8smrqng9cepo Small Groupzvle8ltxeiqglwldnhdqfkax9zogam5z of Individuals2zhh60dxbjzljel0evsd7agdt8lss4gk
Viewableewm91jyvqec5upsqaxqfx2ad6s3yd98h Depends on Privacy Settingsil4x0fo2cmps35z7ogk2nmhgw01wd65m Publicwke7mt4mokzh85q1fmo99gdpjwm2ka06 Private or Publicwke7mt4mokzh85q1fmo99gdpjwm2ka06
Connectionhpu4fpcnab0kp29r4f0bbh8ix9diqdix Friendd285j5uaacuw5fgbnyg5xyjdp0x23op6 Likemcfz3t7plzpeiuntd8mn4p247r7b0a0d Joingzx2f34fos0q91vzvgzz09qua24r25u9
Approval to Connect0x0rmc9rv9uwtvl3qprnjfcccvhmb5x2 Friendd285j5uaacuw5fgbnyg5xyjdp0x23op6 or Subscribe Unlimited likesyj8z03gcuy5nx9dnnnoxoslec4t9pbte Invite only or unlimitedn31urmpd8tyn2i3sunrw54z0nexwuh97
Post Representation2gfdw27hqdbhiwabv68993avxozy6syy Personn1y0v52b0ko703inw7shb98mba2q3thhq0prnkzim8mz55zyjnsqpe6zqym3bgvr Organizationzwsvo7tdssxupp9ril3mw2snndfz4ewu Personn1y0v52b0ko703inw7shb98mba2q3thhq0prnkzim8mz55zyjnsqpe6zqym3bgvr
Can send “Message”xg14wrwoomy2kn9xu43bieu985d4vrzi Yestthssm4s1mpcin2o0b4lc6o3jbpcebuxzoh8gc71hce0sfci13rrg5hvz0sfuz1klmt9r31504xuyl76bdcl0s34tn69b52m5m75xb0t8593np5y23wvdbyshef9ihuetfuw0od822qs75jsmb71mqqkelzb3eem No27kwtrym75h7k6bhyqxy0arqg7h8nqbg9shwh2a49e67a0hl8i2ygi25ikt1sm6swh5414ap9toy3pfrf84pjk43loiyaoexm64fq2uzjowf3vfv6t4otmtrxl2dqy82 Yestthssm4s1mpcin2o0b4lc6o3jbpcebuxzoh8gc71hce0sfci13rrg5hvz0sfuz1klmt9r31504xuyl76bdcl0s34tn69b52m5m75xb0t8593np5y23wvdbyshef9ihuetfuw0od822qs75jsmb71mqqkelzb3eem
Where to Createuoijpb9u4ik4ayc38kgctncwa61w54ap facebook.com3ubmsj5bkqz8gqhtp7yzi1rpw9s07fv1 facebook.com3ubmsj5bkqz8gqhtp7yzi1rpw9s07fv1/pages/create facebook.com3ubmsj5bkqz8gqhtp7yzi1rpw9s07fv1/groups
Insights03r3xoak99b5nc87vpody4b8cfyfyv8o No27kwtrym75h7k6bhyqxy0arqg7h8nqbg9shwh2a49e67a0hl8i2ygi25ikt1sm6swh5414ap9toy3pfrf84pjk43loiyaoexm64fq2uzjowf3vfv6t4otmtrxl2dqy82 Yestthssm4s1mpcin2o0b4lc6o3jbpcebuxzoh8gc71hce0sfci13rrg5hvz0sfuz1klmt9r31504xuyl76bdcl0s34tn69b52m5m75xb0t8593np5y23wvdbyshef9ihuetfuw0od822qs75jsmb71mqqkelzb3eem No27kwtrym75h7k6bhyqxy0arqg7h8nqbg9shwh2a49e67a0hl8i2ygi25ikt1sm6swh5414ap9toy3pfrf84pjk43loiyaoexm64fq2uzjowf3vfv6t4otmtrxl2dqy82
Custom URLlbl7ueqxzsk6cknzh2sxu6ohpr8diout Yestthssm4s1mpcin2o0b4lc6o3jbpcebuxzoh8gc71hce0sfci13rrg5hvz0sfuz1klmt9r31504xuyl76bdcl0s34tn69b52m5m75xb0t8593np5y23wvdbyshef9ihuetfuw0od822qs75jsmb71mqqkelzb3eem Yestthssm4s1mpcin2o0b4lc6o3jbpcebuxzoh8gc71hce0sfci13rrg5hvz0sfuz1klmt9r31504xuyl76bdcl0s34tn69b52m5m75xb0t8593np5y23wvdbyshef9ihuetfuw0od822qs75jsmb71mqqkelzb3eem No27kwtrym75h7k6bhyqxy0arqg7h8nqbg9shwh2a49e67a0hl8i2ygi25ikt1sm6swh5414ap9toy3pfrf84pjk43loiyaoexm64fq2uzjowf3vfv6t4otmtrxl2dqy82

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.jbvwqv1n4yvjpqhw22z9c6oqfw6da0wk

Is your organization using a Groupzvle8ltxeiqglwldnhdqfkax9zogam5z, Paged27hs8msfefg5avmiaw8o4iw4mnvfeji, or Profiletm4sl0zh9x4s3z5jn14knzexlcbj6fzq? How is it working or not working for you?

 u6jpy8itzhz2tlysdq1s2hvud2t3teye

(original) View 中文 translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    – Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    – Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point :P

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

  • Pingback: Facebook Page vs. Group Post Updated

  • Pingback: What to tell a ‘friend’, they’re not one | Common Knowledge, Stephen Blyth's blog, Wellington, Aotearoa New Zealand

  • Pingback: Creating a Facebook Fan Page

Connect with SSC


RSS Feed  Twitter  Facebook

Aspiration Publications