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Facebook Page vs. Group for Nonprofitscfy8jryr7reqsp13ktmj7a9nlss0baddFacebook Page vs. Group for Nonprofits

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This post updated April 27th, 20127d9hdatz205p7uh5zc630yd1e1ihfgbd

At Aspiration, we often talk to organizations with questions about whether to set up a Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d, Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv, or Pageshgcy8jezhn2lgk8t7pj32brayu7474n on facebook.comj4yns1ymbixz2h7mx7wg2feie2mw7fkg">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.mzkvzl6ffgfqm2xmnc0mpzji9j17w6o8

Define Your Goals4rcc9af3mysfkclro4jzm15vta4gr3rl

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.94m7pntyz4nsaibto6j9o4n3mrcu7tn6

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. 8fgyw0bplfs4bujaz9q4rqtf8s1tfjbeRemember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.perjs96w9u6pqwdnyi25ijt2r382ovv3

If Facebook still seems like a fit, examine how you want to use it to reach your goals.44no1y64rmqoe3lg64t45s5qwn2v66i1

  • Are you using it purely to promote events?3sjkc5b698y2f8g1iwzq4y5ba4ev1shu
  • To drive traffic to your website?swgk8lkjpqk72tv0qnykg3a7v0b3sj4b
  • To cultivate conversations with your supporters?krmr57axk1fyu2myydpj5q8fkr8v3vzd

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.9td3pmtvqs76538bibwlv4xdcmz3j0ri

Why You Should Nopwrmozcwd4g78sgcxriov6kl9k54f8lvaggef7myssfelleayorvx8rszuk4r7bs35fj3lssmqg5tms88ihmym1ygtiqt59mn4r5qhvie5qchlcnbdxcm47o74e8rev5t Use a Facebook Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d for Your Organizationouop823qio8ogl8fkdxogvpcctozgmjuc13rygf48yuo071w3bh0shljcdndfr7i

A Facebook “Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d” is designed to represent only by an individual person. It allows you to “Friendboua6w4pjd0s1hovk07si5pz2426rnus” other people to indicate that you have a connection, but the other person must approve your “Friendboua6w4pjd0s1hovk07si5pz2426rnus Request” to complete the connection.53c5ainlk9j1mpvdsettgni3vsnenv3j

Many times, organizations will set up a Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d on Facebook to represent themselves. Most of us have our own Facebook Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d, so we feel comfortable setting up a Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8ds. They search for organizations representing themselves in Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8ds and aggressively delete them because they want all Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8ds to represent individuals. 6x4ak1f2sfergc23uz0fwhjyyy4kquvnIn any case, the features for a Facebook Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d don’t match how most organizations would want to use Facebook anyway. The Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d. The features are not designed for organizations and if Facebook finds you, they will delete you.vmz8hpyh11f2exe6h2d8lez8zds7etmz

Do you currently have a Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d for your organization and want to switch to a Pageshgcy8jezhn2lgk8t7pj32brayu7474n?hzrcjedhmfx2jd1g1u6qpva7m8trnabu

Facebook has released a tool to make the migration easy: facebook.comj4yns1ymbixz2h7mx7wg2feie2mw7fkg/pages/create.php?migrate"> Convert Your Facebook Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d to a Facebook Pageshgcy8jezhn2lgk8t7pj32brayu7474nwp2d0n6802bxokx298vkewgwdpkp2sfo

What’s up with the Facebook Pageshgcy8jezhn2lgk8t7pj32brayu7474n?wxhiz8z0fe3m47mwnpfqjaekp91ud0bz

A Facebook “Pageshgcy8jezhn2lgk8t7pj32brayu7474n” (not to be confused with Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d) is designed for business or official representations of organizations or people. Facebook users are able to “Likee33h36srdeqonphvfutn8x2d2mkdgoll” a Pageshgcy8jezhn2lgk8t7pj32brayu7474n and that Pageshgcy8jezhn2lgk8t7pj32brayu7474n is then indicated on their Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d as an organization that they Likee33h36srdeqonphvfutn8x2d2mkdgoll. There is no limit on Likee33h36srdeqonphvfutn8x2d2mkdgolls and no approval required.jnhgc471hk5yljazj9bz5z5ibz18ugi4

Facebook created the Pageshgcy8jezhn2lgk8t7pj32brayu7474n option after they saw the increased use of Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8ds by brands and organizations. A Pageshgcy8jezhn2lgk8t7pj32brayu7474n allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.8irog9aoigueheelog9eo30eque6ywqx

Only a current Facebook user with a Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d can create a Pageshgcy8jezhn2lgk8t7pj32brayu7474n. When they create the Pageshgcy8jezhn2lgk8t7pj32brayu7474n, that person becomes the first “Admin” which allows them to edit, post and administer the Pageshgcy8jezhn2lgk8t7pj32brayu7474n. That first Admin can then specify other people to be Admins on the Pageshgcy8jezhn2lgk8t7pj32brayu7474n however they must be Friendboua6w4pjd0s1hovk07si5pz2426rnuss on Facebook. When Admins post content to the Pageshgcy8jezhn2lgk8t7pj32brayu7474n’s Wall, by default they show up as the Pageshgcy8jezhn2lgk8t7pj32brayu7474n and not their personal Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d. You can customize the URL of your Pageshgcy8jezhn2lgk8t7pj32brayu7474n as facebook.comj4yns1ymbixz2h7mx7wg2feie2mw7fkg/yourorganization. ng2wp1zm39epnlz651175kcqj3zq6f1kBecause you show up as the organization and have a more public presence, Pageshgcy8jezhn2lgk8t7pj32brayu7474ns give you a much more organizational presence on Facebook.2ft6aggog8ner3qzx6mwqwqzozkdciw4

Another advantage of using a Pageshgcy8jezhn2lgk8t7pj32brayu7474n is that Pageshgcy8jezhn2lgk8t7pj32brayu7474ns have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Pageshgcy8jezhn2lgk8t7pj32brayu7474n. Facebook Insights are not available on Facebook Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8ds or Grouph45h6pswrsfxfvc5qcyxksub0fjin7svs. Insights are a key reason to use a Facebook Pageshgcy8jezhn2lgk8t7pj32brayu7474n. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.n87lranbfugfppg81vmehbizbckyq803

One limitation of using a Pageshgcy8jezhn2lgk8t7pj32brayu7474n is that you cannot send “Message”s to your organization’s Likee33h36srdeqonphvfutn8x2d2mkdgoll-ers as you can when you’re using a Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d or Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv. You used to be able to send an “Update” to your Pageshgcy8jezhn2lgk8t7pj32brayu7474n’s Likee33h36srdeqonphvfutn8x2d2mkdgoll-ers but Facebook took away this feature so that now the main way a Pageshgcy8jezhn2lgk8t7pj32brayu7474n sends information out to Likee33h36srdeqonphvfutn8x2d2mkdgoll-ers is to post a status update.a23j75uzwhrg6bpzplmgqst0fq31mimm

When Should I Use a Facebook Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv?vgd7my0k8ihtsji01x9bg2owy7m7tiwf

A Facebook Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv is for people or an organization and allows you to “Join8uhtdfogt3zelkrunquv4ccj23jydunc”. Grouph45h6pswrsfxfvc5qcyxksub0fjin7svs can be invite-only or open.7pq1x6w868qjqeshsts1v0hlfplc97y6

Grouph45h6pswrsfxfvc5qcyxksub0fjin7svs are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pageshgcy8jezhn2lgk8t7pj32brayu7474ns” in 2007, they could create a Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv. Grouph45h6pswrsfxfvc5qcyxksub0fjin7svs cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv or to join the Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv. Another notable issue is that when owners of the Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv post, they show up as their personal Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d rather than showing up as the Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv. 6pn9duitqmnzpaem4gohoian0r8timafIn addition, you can only invite your personal Facebook “Friendboua6w4pjd0s1hovk07si5pz2426rnuss” to join a Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv. These issues can blur the lines of your personal and professional use of Facebook.51p98dj6v8wj7kol5ji0hlcw8pg7tgoo

Grouph45h6pswrsfxfvc5qcyxksub0fjin7svs can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv which Pageshgcy8jezhn2lgk8t7pj32brayu7474ns aren’t able to do. In addition, Grouph45h6pswrsfxfvc5qcyxksub0fjin7svs allow individuals to share documents with other members of the Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv which, depending on what you’re using Facebook for, may be a useful feature.j0z1t9088oo8ckyfxq4q3x86wmjvz219

One way that organizations take advantage of both sets of features (Pageshgcy8jezhn2lgk8t7pj32brayu7474n and Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv) is to create a Pageshgcy8jezhn2lgk8t7pj32brayu7474n to start for their organization, then set up a Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv for a specific target audience like Alumni or an event planning committee. Unfortunately, Grouph45h6pswrsfxfvc5qcyxksub0fjin7svs cannot be created under a Pageshgcy8jezhn2lgk8t7pj32brayu7474n (in other words a Pageshgcy8jezhn2lgk8t7pj32brayu7474n cannot create a Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv), so inside of the Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv you gain Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv functionalities but loses its organizational representation to a large extent.sekncecle8y3em78vnxlr2cba0urahjs

Which Should Your Organizationouop823qio8ogl8fkdxogvpcctozgmju Use?dbcbroh5q96y0vzrqh1yhc7psivfzit3

Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d Pageshgcy8jezhn2lgk8t7pj32brayu7474n Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv
Examplefypz1pb9ewnhgn5n9yrzdeel8xsfgjpm Susan Garciarp2stgpxtlepehxlhta69b687dqhd77u The Red Crossp41kmfpqu4k4mfav9lal2abxci0j1cbh School Alumnilpol6an81yrnf22yqv0nnyrkdjls18bd
Designed Forwkx6fh0uulgqk1fp7e7qj9mmr531bp2y Individualskbh33w8qysnhl3reupkhzvpkv9bg60wh Organizationouop823qio8ogl8fkdxogvpcctozgmjust8kpm1kl4txc5n0psmvunhapr4mtyxvi Small Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv of Individualskbh33w8qysnhl3reupkhzvpkv9bg60wh
Viewablecwu5pb9u3h27j4giycb60dvknrog6g68 Depends on Privacy Settingsam1v3waav7dvdrop9s0ub4df0lvpmzvn Publichrp1tc1r4h49poymogqqsucypj2i5hjc Private or Publichrp1tc1r4h49poymogqqsucypj2i5hjc
Connectionrmdu07ixzhq9s1fzz4a9zm1ln7pp6v3o Friendboua6w4pjd0s1hovk07si5pz2426rnus Likee33h36srdeqonphvfutn8x2d2mkdgoll Join8uhtdfogt3zelkrunquv4ccj23jydunc
Approval to Connectwh5ylwxwjd89fyj9jd2qk2u1r1p8vtri Friendboua6w4pjd0s1hovk07si5pz2426rnus or Subscribe Unlimited likesjzwl6v79gs8ob6lo0m46cewd7z5fqouz Invite only or unlimited2jd2t2a0znz71ld0k017dfk84dzesf2l
Post Representationjvf262tw4rqrke5im4v86151vv8a4shd Personwu42pne014xwosihqfvv3ccu4tzyktp67i3pd12cd2hnwsff0934n941lbf3m95j Organizationouop823qio8ogl8fkdxogvpcctozgmju Personwu42pne014xwosihqfvv3ccu4tzyktp67i3pd12cd2hnwsff0934n941lbf3m95j
Can send “Message”dktb3pygbbq3if971w1kfluqy56qidwm Yeszws97e14uoq003nrr62zq7x2z2c5b0g0dhj2amvj1nimdvdqwux3hwj6z1sy3hn72y01g4t5rc76ue2p93b59plqptqmmhnewm7iq1osf3xk7a5qiyv2s4vphnq8w41ips64eyc4r1hags1nrr29bimwxmntxjgc Nopwrmozcwd4g78sgcxriov6kl9k54f8lvaggef7myssfelleayorvx8rszuk4r7bs35fj3lssmqg5tms88ihmym1ygtiqt59mn4r5qhvie5qchlcnbdxcm47o74e8rev5 Yeszws97e14uoq003nrr62zq7x2z2c5b0g0dhj2amvj1nimdvdqwux3hwj6z1sy3hn72y01g4t5rc76ue2p93b59plqptqmmhnewm7iq1osf3xk7a5qiyv2s4vphnq8w41ips64eyc4r1hags1nrr29bimwxmntxjgc
Where to Createcy90k2pokpo4q2x7jk633pxhp4yl7ffa facebook.comj4yns1ymbixz2h7mx7wg2feie2mw7fkg facebook.comj4yns1ymbixz2h7mx7wg2feie2mw7fkg/pages/create facebook.comj4yns1ymbixz2h7mx7wg2feie2mw7fkg/groups
Insights2kykyxp1kvp4361vn42lxld3jxn98v00 Nopwrmozcwd4g78sgcxriov6kl9k54f8lvaggef7myssfelleayorvx8rszuk4r7bs35fj3lssmqg5tms88ihmym1ygtiqt59mn4r5qhvie5qchlcnbdxcm47o74e8rev5 Yeszws97e14uoq003nrr62zq7x2z2c5b0g0dhj2amvj1nimdvdqwux3hwj6z1sy3hn72y01g4t5rc76ue2p93b59plqptqmmhnewm7iq1osf3xk7a5qiyv2s4vphnq8w41ips64eyc4r1hags1nrr29bimwxmntxjgc Nopwrmozcwd4g78sgcxriov6kl9k54f8lvaggef7myssfelleayorvx8rszuk4r7bs35fj3lssmqg5tms88ihmym1ygtiqt59mn4r5qhvie5qchlcnbdxcm47o74e8rev5
Custom URL9on5br6d1073f84zr4f1pg8nbnrvoqio Yeszws97e14uoq003nrr62zq7x2z2c5b0g0dhj2amvj1nimdvdqwux3hwj6z1sy3hn72y01g4t5rc76ue2p93b59plqptqmmhnewm7iq1osf3xk7a5qiyv2s4vphnq8w41ips64eyc4r1hags1nrr29bimwxmntxjgc Yeszws97e14uoq003nrr62zq7x2z2c5b0g0dhj2amvj1nimdvdqwux3hwj6z1sy3hn72y01g4t5rc76ue2p93b59plqptqmmhnewm7iq1osf3xk7a5qiyv2s4vphnq8w41ips64eyc4r1hags1nrr29bimwxmntxjgc Nopwrmozcwd4g78sgcxriov6kl9k54f8lvaggef7myssfelleayorvx8rszuk4r7bs35fj3lssmqg5tms88ihmym1ygtiqt59mn4r5qhvie5qchlcnbdxcm47o74e8rev5

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.4d0wretyq28wva7o6fldgiyueyptltgf

Is your organization using a Grouph45h6pswrsfxfvc5qcyxksub0fjin7sv, Pageshgcy8jezhn2lgk8t7pj32brayu7474n, or Profilec5eb3pi1vvf025s9a3d0by9i1zmcbv8d? How is it working or not working for you?

 z2hxqdugd8tscyp7s1wre3cix7j99zkz

(original) View हिन्दी translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    - Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    - Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point :P

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

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