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Facebook Page vs. Group for Nonprofitsa8pk25x5y71lshc0ck6hn1603l0ul3zmFacebook Page vs. Group for Nonprofits

(English → हिन्दी) View original
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This post updated April 27th, 2012q0li978rz0c7j0vt1gqpxvl9x7z5gb2w

At Aspiration, we often talk to organizations with questions about whether to set up a Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp, Groupz75xpp69451jkn5yckq6junzd50gukdj, or Pagetx3jjsyciycb1ms9prcfl9219kbjzaii on facebook.comfx7ssz6td4mkc775izro9wcywzbehrxn">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.tpfy19d5h345nufqnevl1l2hx0975zyo

Define Your Goalswns1wcib2yoeny5rezqkd67y25p3fhn1

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.cvg9swkru6z3hmvzqfxq6x7cfzxve1vh

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. 4gw3fohtxhzcg9yfhwa0vyjr5xmcn2bhRemember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.g6rf7fdzco72w3qd7saprubw4ekfjptp

If Facebook still seems like a fit, examine how you want to use it to reach your goals.4cgkywmy4zhgqjismf1383bzdva9k80f

  • Are you using it purely to promote events?bzmpnuvec9qs2w96i18yna9g0aw01n32
  • To drive traffic to your website?eedwk50h6ago7nk7vwvuwlnvjsg6rpew
  • To cultivate conversations with your supporters?d8gefnjvte6q8xvpehpvp77nsr62k1an

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.oybppex19lff5sn54v8l3mhs98n6hpbw

Why You Should No0que5b66hf7foysb7nx1zcm6qirh5a2vexj98bdzzezzrgfy8t13xfim24mx1nn5njy57o24bv7mqe6navqqrsxhnqc2885m83oxyeu6pkotl8llstzxatmneirjk8vit Use a Facebook Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp for Your Organization9lbzjk40l9senyva2hp0msfzqvxi0t5zav2emplm3mnbsifoz7dgbeco985uo73p

A Facebook “Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp” is designed to represent only by an individual person. It allows you to “Friendyrqi7otdx0hb4ih1pq3gpdz84cng81cw” other people to indicate that you have a connection, but the other person must approve your “Friendyrqi7otdx0hb4ih1pq3gpdz84cng81cw Request” to complete the connection.6vuo74k6y3xjx1p19vh6x9qhf592wuht

Many times, organizations will set up a Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp on Facebook to represent themselves. Most of us have our own Facebook Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp, so we feel comfortable setting up a Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efps. They search for organizations representing themselves in Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efps and aggressively delete them because they want all Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efps to represent individuals. liz6f54x8tw40ma0u3591ye1xm9cj1svIn any case, the features for a Facebook Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp don’t match how most organizations would want to use Facebook anyway. The Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp. The features are not designed for organizations and if Facebook finds you, they will delete you.cw2axryrev7hj6jss0x4p3g5bhjpaf9d

Do you currently have a Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp for your organization and want to switch to a Pagetx3jjsyciycb1ms9prcfl9219kbjzaii?bq4aaahn1zf1khcac5s6171y2zt45tp6

Facebook has released a tool to make the migration easy: facebook.comfx7ssz6td4mkc775izro9wcywzbehrxn/pages/create.php?migrate"> Convert Your Facebook Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp to a Facebook Pagetx3jjsyciycb1ms9prcfl9219kbjzaiizebxi984a96wev3p8rzjhxiy9fzdmacc

What’s up with the Facebook Pagetx3jjsyciycb1ms9prcfl9219kbjzaii?n1z287zljkg9qrdm5w7wg4izgv46m9h0

A Facebook “Pagetx3jjsyciycb1ms9prcfl9219kbjzaii” (not to be confused with Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp) is designed for business or official representations of organizations or people. Facebook users are able to “Likeuzrbphqb1smr4augfpzdtf1b31twmrm6” a Pagetx3jjsyciycb1ms9prcfl9219kbjzaii and that Pagetx3jjsyciycb1ms9prcfl9219kbjzaii is then indicated on their Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp as an organization that they Likeuzrbphqb1smr4augfpzdtf1b31twmrm6. There is no limit on Likeuzrbphqb1smr4augfpzdtf1b31twmrm6s and no approval required.u75py6q1aupnko5i11fseuz0otsgm8l6

Facebook created the Pagetx3jjsyciycb1ms9prcfl9219kbjzaii option after they saw the increased use of Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efps by brands and organizations. A Pagetx3jjsyciycb1ms9prcfl9219kbjzaii allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.sip7spqfwgxo3gx0knrt7yjrws0txjhg

Only a current Facebook user with a Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp can create a Pagetx3jjsyciycb1ms9prcfl9219kbjzaii. When they create the Pagetx3jjsyciycb1ms9prcfl9219kbjzaii, that person becomes the first “Admin” which allows them to edit, post and administer the Pagetx3jjsyciycb1ms9prcfl9219kbjzaii. That first Admin can then specify other people to be Admins on the Pagetx3jjsyciycb1ms9prcfl9219kbjzaii however they must be Friendyrqi7otdx0hb4ih1pq3gpdz84cng81cws on Facebook. When Admins post content to the Pagetx3jjsyciycb1ms9prcfl9219kbjzaii’s Wall, by default they show up as the Pagetx3jjsyciycb1ms9prcfl9219kbjzaii and not their personal Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp. You can customize the URL of your Pagetx3jjsyciycb1ms9prcfl9219kbjzaii as facebook.comfx7ssz6td4mkc775izro9wcywzbehrxn/yourorganization. 9qeyorsd7oqvg467wlgii7159nr3emqeBecause you show up as the organization and have a more public presence, Pagetx3jjsyciycb1ms9prcfl9219kbjzaiis give you a much more organizational presence on Facebook.poc8h8a6ppwaokji6dffuo7uws153scj

Another advantage of using a Pagetx3jjsyciycb1ms9prcfl9219kbjzaii is that Pagetx3jjsyciycb1ms9prcfl9219kbjzaiis have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Pagetx3jjsyciycb1ms9prcfl9219kbjzaii. Facebook Insights are not available on Facebook Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efps or Groupz75xpp69451jkn5yckq6junzd50gukdjs. Insights are a key reason to use a Facebook Pagetx3jjsyciycb1ms9prcfl9219kbjzaii. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.8u7ylvdd3zmo3ncnzezbcky48ufq1u9z

One limitation of using a Pagetx3jjsyciycb1ms9prcfl9219kbjzaii is that you cannot send “Message”s to your organization’s Likeuzrbphqb1smr4augfpzdtf1b31twmrm6-ers as you can when you’re using a Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp or Groupz75xpp69451jkn5yckq6junzd50gukdj. You used to be able to send an “Update” to your Pagetx3jjsyciycb1ms9prcfl9219kbjzaii’s Likeuzrbphqb1smr4augfpzdtf1b31twmrm6-ers but Facebook took away this feature so that now the main way a Pagetx3jjsyciycb1ms9prcfl9219kbjzaii sends information out to Likeuzrbphqb1smr4augfpzdtf1b31twmrm6-ers is to post a status update.emrcsals8otf566u4pdkb50ktxnnwn31

When Should I Use a Facebook Groupz75xpp69451jkn5yckq6junzd50gukdj?04eso18aw3goy115p6mt0tgv8kozyyko

A Facebook Groupz75xpp69451jkn5yckq6junzd50gukdj is for people or an organization and allows you to “Joincr0bs3sxbh91r09wzxpncpv0t9rngorj”. Groupz75xpp69451jkn5yckq6junzd50gukdjs can be invite-only or open.g2ujhiq3wm43ohvfgf37bs3jupgz3lna

Groupz75xpp69451jkn5yckq6junzd50gukdjs are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pagetx3jjsyciycb1ms9prcfl9219kbjzaiis” in 2007, they could create a Groupz75xpp69451jkn5yckq6junzd50gukdj. Groupz75xpp69451jkn5yckq6junzd50gukdjs cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Groupz75xpp69451jkn5yckq6junzd50gukdj or to join the Groupz75xpp69451jkn5yckq6junzd50gukdj. Another notable issue is that when owners of the Groupz75xpp69451jkn5yckq6junzd50gukdj post, they show up as their personal Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp rather than showing up as the Groupz75xpp69451jkn5yckq6junzd50gukdj. c1mu2xpn9leatz4r83pwf4hsi3jnsp0vIn addition, you can only invite your personal Facebook “Friendyrqi7otdx0hb4ih1pq3gpdz84cng81cws” to join a Groupz75xpp69451jkn5yckq6junzd50gukdj. These issues can blur the lines of your personal and professional use of Facebook.f2rsxocog0k1mvh2t3h5nsf4f84zd1hi

Groupz75xpp69451jkn5yckq6junzd50gukdjs can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Groupz75xpp69451jkn5yckq6junzd50gukdj which Pagetx3jjsyciycb1ms9prcfl9219kbjzaiis aren’t able to do. In addition, Groupz75xpp69451jkn5yckq6junzd50gukdjs allow individuals to share documents with other members of the Groupz75xpp69451jkn5yckq6junzd50gukdj which, depending on what you’re using Facebook for, may be a useful feature.e07195uhyjqgdsuu3dh3ys3a2ewij7ln

One way that organizations take advantage of both sets of features (Pagetx3jjsyciycb1ms9prcfl9219kbjzaii and Groupz75xpp69451jkn5yckq6junzd50gukdj) is to create a Pagetx3jjsyciycb1ms9prcfl9219kbjzaii to start for their organization, then set up a Groupz75xpp69451jkn5yckq6junzd50gukdj for a specific target audience like Alumni or an event planning committee. Unfortunately, Groupz75xpp69451jkn5yckq6junzd50gukdjs cannot be created under a Pagetx3jjsyciycb1ms9prcfl9219kbjzaii (in other words a Pagetx3jjsyciycb1ms9prcfl9219kbjzaii cannot create a Groupz75xpp69451jkn5yckq6junzd50gukdj), so inside of the Groupz75xpp69451jkn5yckq6junzd50gukdj you gain Groupz75xpp69451jkn5yckq6junzd50gukdj functionalities but loses its organizational representation to a large extent.pcgm0u7395e0za621d5nc2yufzvqsna7

Which Should Your Organization9lbzjk40l9senyva2hp0msfzqvxi0t5z Use?21if0omicxkg02kz9ck3fmzxdp167v20

Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp Pagetx3jjsyciycb1ms9prcfl9219kbjzaii Groupz75xpp69451jkn5yckq6junzd50gukdj
Exampledsszr2mrcj8mwsgkuvhq5k35x75adhfh Susan Garciamarc9nfjvhyu4hr5jgfhtj96pqh90plc The Red Cross0dxdsiuj3unegm2r096iwq8c9r2k135r School Alumnig7zv5iveqywyzxdr2d027ctm09czdy2k
Designed Foruanfpdtwytmib26ckp95s1ra2tyrwv4g Individualsa8l60cb7guaf1zjmtgqkljfzpy8aki8l Organization9lbzjk40l9senyva2hp0msfzqvxi0t5zsox4h0n840lwuj8w0je4yn2fil3u6e6es Small Groupz75xpp69451jkn5yckq6junzd50gukdj of Individualsa8l60cb7guaf1zjmtgqkljfzpy8aki8l
Viewable5nbqeqa2bt8jex58dvt50bgxhy3hx96s Depends on Privacy Settingsv9nuc92a76d4tqil93wqn6oc5mflv9ih Public3dhzsac020i78kvfobiutkfacbsqdad7 Private or Public3dhzsac020i78kvfobiutkfacbsqdad7
Connectiond9kkbf6vr2b2am4q4rs7zo1xq7l45qv8 Friendyrqi7otdx0hb4ih1pq3gpdz84cng81cw Likeuzrbphqb1smr4augfpzdtf1b31twmrm6 Joincr0bs3sxbh91r09wzxpncpv0t9rngorj
Approval to Connectl9yn95k7tey8h7jxnz4czo01k9jl1ddc Friendyrqi7otdx0hb4ih1pq3gpdz84cng81cw or Subscribe Unlimited likesk9vw8boadteof35l0njtb7d45tq4bbqm Invite only or unlimitedoo5k5mcv7c4kkby4vz5o1hp0ntqbiuix
Post Representation92erkwiy1vcy7k857tsksslwntrzqdsq Personaropn7pqijzblj7gw1rf57palycnhfmhdhoxzpojve3uctk6l6gyjlgcocb7zf32 Organization9lbzjk40l9senyva2hp0msfzqvxi0t5z Personaropn7pqijzblj7gw1rf57palycnhfmhdhoxzpojve3uctk6l6gyjlgcocb7zf32
Can send “Message”likjfg3ey8q0jdhwmxsmilygjxa7v247 Yeshyme2qm27ql6k8ew6y7szlsi1tcrufy29u9amocubex24e1jrqmpt7jku5h4dwlc1qiy70h1w5u196kjicnnuugk4fz05gxw4a78zp93stbqlzhh0avuddn8uoeggxmac0iwxjeoz7yrrlshbiqvpmn0chnqjtcm No0que5b66hf7foysb7nx1zcm6qirh5a2vexj98bdzzezzrgfy8t13xfim24mx1nn5njy57o24bv7mqe6navqqrsxhnqc2885m83oxyeu6pkotl8llstzxatmneirjk8vi Yeshyme2qm27ql6k8ew6y7szlsi1tcrufy29u9amocubex24e1jrqmpt7jku5h4dwlc1qiy70h1w5u196kjicnnuugk4fz05gxw4a78zp93stbqlzhh0avuddn8uoeggxmac0iwxjeoz7yrrlshbiqvpmn0chnqjtcm
Where to Create7bv6uye3hryzxvusl9oll1l1qtgairlf facebook.comfx7ssz6td4mkc775izro9wcywzbehrxn facebook.comfx7ssz6td4mkc775izro9wcywzbehrxn/pages/create facebook.comfx7ssz6td4mkc775izro9wcywzbehrxn/groups
Insightsstfcod468lkop4ar1wusn7vepj6lc0eu No0que5b66hf7foysb7nx1zcm6qirh5a2vexj98bdzzezzrgfy8t13xfim24mx1nn5njy57o24bv7mqe6navqqrsxhnqc2885m83oxyeu6pkotl8llstzxatmneirjk8vi Yeshyme2qm27ql6k8ew6y7szlsi1tcrufy29u9amocubex24e1jrqmpt7jku5h4dwlc1qiy70h1w5u196kjicnnuugk4fz05gxw4a78zp93stbqlzhh0avuddn8uoeggxmac0iwxjeoz7yrrlshbiqvpmn0chnqjtcm No0que5b66hf7foysb7nx1zcm6qirh5a2vexj98bdzzezzrgfy8t13xfim24mx1nn5njy57o24bv7mqe6navqqrsxhnqc2885m83oxyeu6pkotl8llstzxatmneirjk8vi
Custom URLq5f2i1rnxm8o7b7egoksbba9jkkixt6d Yeshyme2qm27ql6k8ew6y7szlsi1tcrufy29u9amocubex24e1jrqmpt7jku5h4dwlc1qiy70h1w5u196kjicnnuugk4fz05gxw4a78zp93stbqlzhh0avuddn8uoeggxmac0iwxjeoz7yrrlshbiqvpmn0chnqjtcm Yeshyme2qm27ql6k8ew6y7szlsi1tcrufy29u9amocubex24e1jrqmpt7jku5h4dwlc1qiy70h1w5u196kjicnnuugk4fz05gxw4a78zp93stbqlzhh0avuddn8uoeggxmac0iwxjeoz7yrrlshbiqvpmn0chnqjtcm No0que5b66hf7foysb7nx1zcm6qirh5a2vexj98bdzzezzrgfy8t13xfim24mx1nn5njy57o24bv7mqe6navqqrsxhnqc2885m83oxyeu6pkotl8llstzxatmneirjk8vi

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.y5anysozzgdued43zwwgat9dd5j0bg6z

Is your organization using a Groupz75xpp69451jkn5yckq6junzd50gukdj, Pagetx3jjsyciycb1ms9prcfl9219kbjzaii, or Profilet5cjgpwqqa71fwxb6kn6li8vkvet6efp? How is it working or not working for you?

 7gziig1xt3qurbu4p72gh3a4webrr3ip

(original) View हिन्दी translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    - Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    - Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point :P

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

  • Pingback: Facebook Page vs. Group Post Updated

  • Pingback: What to tell a ‘friend’, they’re not one | Common Knowledge, Stephen Blyth's blog, Wellington, Aotearoa New Zealand

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