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Facebook Page vs. Group for Nonprofits3hvkcrgdoagmtlc9wjiew2gowzfyjc6dFacebook Page vs. Group for Nonprofits

(English → Français) View original
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This post updated April 27th, 2012ybnkuooony7xzj8h9kwsiqnddu5z2lar

At Aspiration, we often talk to organizations with questions about whether to set up a Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny, Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc, or Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 on facebook.comzsh72sw67bptfznerw5qkf4o5n6xgik6">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.4ccksewuilts2p93s1b4vw9md5uuff4a

Define Your Goalsf8sza5dgvlbrlt1vfse99tkmvrwyo8ju

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.hy1eimnywmp4777jnd84l6tco9s0f01m

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. 6ya6mk4h81ezcuss6khgt6g3gqk4nu5kRemember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.n6hf0m6xiqp6oz0ih1on5fgzbksw4wei

If Facebook still seems like a fit, examine how you want to use it to reach your goals.rlq3xxt0trx1bqbiuds0upbvs1bktena

  • Are you using it purely to promote events?p0oc8ebtba3g15na44rxnoyjfol3z18f
  • To drive traffic to your website?x5ihoxljp592ghj5ivd1bkqhmvyqhlm5
  • To cultivate conversations with your supporters?3e2ddutftuysh1dcnn89anaxpy5nudfo

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.f9ty416j4ymd40p246eunx5zlk4vmbnr

Why You Should Noh12kqkecumy2gn2upt903bjklrwz96she89xt234b4qmkopyqgwjiwxzed9f5iu9x4yfvgimwtcse5j05nc7o00if51ai9a5vz62n93goayuihazr1q9yhzkxp0tat3wt Use a Facebook Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny for Your Organizationtg66c78sv1xo9boeg864kbv4eymzp3x8ff66qor8j8b91l08x7gqotwrem1g1xl7

A Facebook “Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny” is designed to represent only by an individual person. It allows you to “Friendfw697nuat1lmjqu927zkzztrlz8dnxat” other people to indicate that you have a connection, but the other person must approve your “Friendfw697nuat1lmjqu927zkzztrlz8dnxat Request” to complete the connection.m2uuyni7a0k5d0sntdo4mjdamkpr1wqe

Many times, organizations will set up a Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny on Facebook to represent themselves. Most of us have our own Facebook Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny, so we feel comfortable setting up a Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1nys. They search for organizations representing themselves in Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1nys and aggressively delete them because they want all Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1nys to represent individuals. jqzunokgkrk8xlv4ekcpr9ic3jpjol1yIn any case, the features for a Facebook Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny don’t match how most organizations would want to use Facebook anyway. The Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny. The features are not designed for organizations and if Facebook finds you, they will delete you.x7r4ql10f7cxklny68yeulw4ryapd7e1

Do you currently have a Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny for your organization and want to switch to a Page6795yk2rt3ylbwjpzyy18e33lcuv5n81?qg4x0be6ve250xeeely37h698eqaruw8

Facebook has released a tool to make the migration easy: facebook.comzsh72sw67bptfznerw5qkf4o5n6xgik6/pages/create.php?migrate"> Convert Your Facebook Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny to a Facebook Page6795yk2rt3ylbwjpzyy18e33lcuv5n81zcpj1gqjjgc01znocj9gwm9d4si51rwr

What’s up with the Facebook Page6795yk2rt3ylbwjpzyy18e33lcuv5n81?ov0fsg02ft6079dbiicgdhnixlnbpfv4

A Facebook “Page6795yk2rt3ylbwjpzyy18e33lcuv5n81” (not to be confused with Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny) is designed for business or official representations of organizations or people. Facebook users are able to “Likevc4iimc2t291866jbyyyrfyx8lidbjux” a Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 and that Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 is then indicated on their Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny as an organization that they Likevc4iimc2t291866jbyyyrfyx8lidbjux. There is no limit on Likevc4iimc2t291866jbyyyrfyx8lidbjuxs and no approval required.7gheg54bh7yjxp5pmx90eiuxd01tb859

Facebook created the Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 option after they saw the increased use of Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1nys by brands and organizations. A Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.mf96j1lvt5pqkpe0d3uozb751emgzthb

Only a current Facebook user with a Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny can create a Page6795yk2rt3ylbwjpzyy18e33lcuv5n81. When they create the Page6795yk2rt3ylbwjpzyy18e33lcuv5n81, that person becomes the first “Admin” which allows them to edit, post and administer the Page6795yk2rt3ylbwjpzyy18e33lcuv5n81. That first Admin can then specify other people to be Admins on the Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 however they must be Friendfw697nuat1lmjqu927zkzztrlz8dnxats on Facebook. When Admins post content to the Page6795yk2rt3ylbwjpzyy18e33lcuv5n81’s Wall, by default they show up as the Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 and not their personal Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny. You can customize the URL of your Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 as facebook.comzsh72sw67bptfznerw5qkf4o5n6xgik6/yourorganization. trsjv5fjz76ib6i3lr4yyxgh2xovxe2gBecause you show up as the organization and have a more public presence, Page6795yk2rt3ylbwjpzyy18e33lcuv5n81s give you a much more organizational presence on Facebook.xo18aylmureezft4ymsv79cwlxq36yet

Another advantage of using a Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 is that Page6795yk2rt3ylbwjpzyy18e33lcuv5n81s have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page6795yk2rt3ylbwjpzyy18e33lcuv5n81. Facebook Insights are not available on Facebook Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1nys or Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozcs. Insights are a key reason to use a Facebook Page6795yk2rt3ylbwjpzyy18e33lcuv5n81. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.jzxnqssrbdpxej1v3bavg6mw7a85j6hs

One limitation of using a Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 is that you cannot send “Message”s to your organization’s Likevc4iimc2t291866jbyyyrfyx8lidbjux-ers as you can when you’re using a Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny or Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc. You used to be able to send an “Update” to your Page6795yk2rt3ylbwjpzyy18e33lcuv5n81’s Likevc4iimc2t291866jbyyyrfyx8lidbjux-ers but Facebook took away this feature so that now the main way a Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 sends information out to Likevc4iimc2t291866jbyyyrfyx8lidbjux-ers is to post a status update.ulw7kk7ivnir5qrj215pb7bnr353kia5

When Should I Use a Facebook Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc?tfz7xl8disqb61k045zrnbdf03ehevpx

A Facebook Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc is for people or an organization and allows you to “Joinrxsk2hakjfgl2tz5t9q1d5f3sn46dyfu”. Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozcs can be invite-only or open.rr17r48rnwzuptcin8tagxg7rk4vppl7

Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozcs are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Page6795yk2rt3ylbwjpzyy18e33lcuv5n81s” in 2007, they could create a Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc. Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozcs cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc or to join the Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc. Another notable issue is that when owners of the Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc post, they show up as their personal Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny rather than showing up as the Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc. lw1ale5hqosoy12ony6mtg5ftdjbrjf2In addition, you can only invite your personal Facebook “Friendfw697nuat1lmjqu927zkzztrlz8dnxats” to join a Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc. These issues can blur the lines of your personal and professional use of Facebook.hdtk6t41352dl1biw4atfai7za4zx5a5

Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozcs can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc which Page6795yk2rt3ylbwjpzyy18e33lcuv5n81s aren’t able to do. In addition, Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozcs allow individuals to share documents with other members of the Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc which, depending on what you’re using Facebook for, may be a useful feature.ij6sayp80frai4no86c8y7bicv2mfs9n

One way that organizations take advantage of both sets of features (Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 and Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc) is to create a Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 to start for their organization, then set up a Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc for a specific target audience like Alumni or an event planning committee. Unfortunately, Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozcs cannot be created under a Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 (in other words a Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 cannot create a Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc), so inside of the Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc you gain Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc functionalities but loses its organizational representation to a large extent.jqi0w3sxx7g6g7hb1qx5z32t5fyquc74

Which Should Your Organizationtg66c78sv1xo9boeg864kbv4eymzp3x8 Use?mqogacfym54g93c4487ep9imk31kfp6s

Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny Page6795yk2rt3ylbwjpzyy18e33lcuv5n81 Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc
Example1ep6gj3ry9jzakj923rf5hhq4m6cttul Susan Garcianpl3wvsfewt08or07sqyeerqqyoe6jxj The Red Crosstcr84ujvoold2k1flxgbdmrryeco71lq School Alumni0e2mvcsf12edpb9j9e1bty5wrpzcc712
Designed Formbbta5zielmru223n9opks0ba8i128te Individuals2q92l4gtv4aokiece0n4cq5ywcrj8de0 Organizationtg66c78sv1xo9boeg864kbv4eymzp3x8sv305utbeoqzr7hqkcibo80ii9x99zb3k Small Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc of Individuals2q92l4gtv4aokiece0n4cq5ywcrj8de0
Viewablexcuu45iv5vg7d1c4rht5ayz8jykvk9c7 Depends on Privacy Settingsom166tvsyis67yimz9g4y7zg16tmgc4v Public52igiav3yjzlfdvwrix1r6456tlnniqi Private or Public52igiav3yjzlfdvwrix1r6456tlnniqi
Connectionwqt1l0rkw9v8350mqnf5g21yswbq7tbu Friendfw697nuat1lmjqu927zkzztrlz8dnxat Likevc4iimc2t291866jbyyyrfyx8lidbjux Joinrxsk2hakjfgl2tz5t9q1d5f3sn46dyfu
Approval to Connectix8f223d2dobtib80uor153nkoyoi63q Friendfw697nuat1lmjqu927zkzztrlz8dnxat or Subscribe Unlimited likesh1jeznncz61myiy52npkuhh30ums2ela Invite only or unlimited3yt3egbybpa03r9oxzuglbv0jd60tyen
Post Representationbg9ydjmqb5z8tgk8lks68aj1tezhx5kz Persona6vx89aqnrqv4hflr6vswju08scro55oimfl30dp3x9m5cu507ij7i0k0u5synp6 Organizationtg66c78sv1xo9boeg864kbv4eymzp3x8 Persona6vx89aqnrqv4hflr6vswju08scro55oimfl30dp3x9m5cu507ij7i0k0u5synp6
Can send “Message”3f8q006w3yz32up20keiagnn89bd3box Yes6otzhv1qj1s0u6q49slgq2pjqoxs18lyy2zdjur05o4xxcd9u20u2ofl1hkn07pp8zq1nnvqpx1ejnerl6jb3bvlbsk1t91rhexr2k910t6q5qlj4ew5qsviyq2j1ve9skwvqzxduq8gw8zge73v864ox7h5lab3 Noh12kqkecumy2gn2upt903bjklrwz96she89xt234b4qmkopyqgwjiwxzed9f5iu9x4yfvgimwtcse5j05nc7o00if51ai9a5vz62n93goayuihazr1q9yhzkxp0tat3w Yes6otzhv1qj1s0u6q49slgq2pjqoxs18lyy2zdjur05o4xxcd9u20u2ofl1hkn07pp8zq1nnvqpx1ejnerl6jb3bvlbsk1t91rhexr2k910t6q5qlj4ew5qsviyq2j1ve9skwvqzxduq8gw8zge73v864ox7h5lab3
Where to Create51mesji093g3z4cf0ilin0ti5npt1bix facebook.comzsh72sw67bptfznerw5qkf4o5n6xgik6 facebook.comzsh72sw67bptfznerw5qkf4o5n6xgik6/pages/create facebook.comzsh72sw67bptfznerw5qkf4o5n6xgik6/groups
Insightszoio3hibea7w787rvedbe2vut1bsd582 Noh12kqkecumy2gn2upt903bjklrwz96she89xt234b4qmkopyqgwjiwxzed9f5iu9x4yfvgimwtcse5j05nc7o00if51ai9a5vz62n93goayuihazr1q9yhzkxp0tat3w Yes6otzhv1qj1s0u6q49slgq2pjqoxs18lyy2zdjur05o4xxcd9u20u2ofl1hkn07pp8zq1nnvqpx1ejnerl6jb3bvlbsk1t91rhexr2k910t6q5qlj4ew5qsviyq2j1ve9skwvqzxduq8gw8zge73v864ox7h5lab3 Noh12kqkecumy2gn2upt903bjklrwz96she89xt234b4qmkopyqgwjiwxzed9f5iu9x4yfvgimwtcse5j05nc7o00if51ai9a5vz62n93goayuihazr1q9yhzkxp0tat3w
Custom URL58qss5eeckgusui0wjc96eliov2f9804 Yes6otzhv1qj1s0u6q49slgq2pjqoxs18lyy2zdjur05o4xxcd9u20u2ofl1hkn07pp8zq1nnvqpx1ejnerl6jb3bvlbsk1t91rhexr2k910t6q5qlj4ew5qsviyq2j1ve9skwvqzxduq8gw8zge73v864ox7h5lab3 Yes6otzhv1qj1s0u6q49slgq2pjqoxs18lyy2zdjur05o4xxcd9u20u2ofl1hkn07pp8zq1nnvqpx1ejnerl6jb3bvlbsk1t91rhexr2k910t6q5qlj4ew5qsviyq2j1ve9skwvqzxduq8gw8zge73v864ox7h5lab3 Noh12kqkecumy2gn2upt903bjklrwz96she89xt234b4qmkopyqgwjiwxzed9f5iu9x4yfvgimwtcse5j05nc7o00if51ai9a5vz62n93goayuihazr1q9yhzkxp0tat3w

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.ns4hfh4qytntioeju35q1f30pd3xmgm0

Is your organization using a Grouprlitdu8u4m6zx4b8bs2fgogz3cvkuozc, Page6795yk2rt3ylbwjpzyy18e33lcuv5n81, or Profileq9ten3kgt3a7lzpy7qznyxgfz8lvi1ny? How is it working or not working for you?

 797637rknahhjz347cwwk27z8mx9cx6a

(original) View Français translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    - Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    - Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point :P

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

  • Pingback: Facebook Page vs. Group Post Updated

  • Pingback: What to tell a ‘friend’, they’re not one | Common Knowledge, Stephen Blyth's blog, Wellington, Aotearoa New Zealand

  • Pingback: Creating a Facebook Fan Page

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