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Facebook Page vs. Group for Nonprofitsw4j07r9jl7wda8hj06kbi6oxtoqup49bFacebook Page vs. Group for Nonprofits

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This post updated April 27th, 2012j2xipjbt3yj7epefd2nvggqpyvld8dai

At Aspiration, we often talk to organizations with questions about whether to set up a Profilezhm913o5u6k5ere2dh9ykv06licwau5z, Group96fc4tk5swhrkj1bd49l9ryip3kid6sc, or Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv on facebook.comqq2mdofqg7uzm1y3vh7s5mcqjog6ffxw">Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.d6qexff0tags95kd5g3amqczr8ya50l9

Define Your Goals7bu5mzyqu8wgk1j1dxkgs9u0ag9sa107

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.jiqhkkobs464hqyrxos3cyz8k3wlammk

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. 48mktowsrz8bo6k8qgfq66xunrgha1u4Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.ho6bsw1jq4pzic9fm4k26s8nwsawyi76

If Facebook still seems like a fit, examine how you want to use it to reach your goals.vhtn8z790ybs70jyfovgv9p7sirpdi5y

  • Are you using it purely to promote events?w1l20x8miu4erugopfxntbo90ip26f1s
  • To drive traffic to your website?53d2vbybmq73j76r7elfx8ys7k70rt0m
  • To cultivate conversations with your supporters?o9pshyjij0whgsif0yncy57k25mm7fhm

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.6x2z3k4pgalvdvb2b0ppgigcc7h74zd1

Why You Should No245jcrcnobfmwxmpb4qw32yw3nn8bh04eyj665i3vnqamnq5kb43tu5bbntgk2jp740atj6x729icnmlu4ttt8ez95q1lhfju8ult4u3jc4ci5238no589ldspphhc71t Use a Facebook Profilezhm913o5u6k5ere2dh9ykv06licwau5z for Your Organizationsmzg13j0w7nc3dy8p7h5uqxjvbuj1dvk208j5fko65bypi56ttyskqx1x9m1oeyh

A Facebook “Profilezhm913o5u6k5ere2dh9ykv06licwau5z” is designed to represent only by an individual person. It allows you to “Friendnenytb80vhw5ozgvbjag1ixcy9pawcl9” other people to indicate that you have a connection, but the other person must approve your “Friendnenytb80vhw5ozgvbjag1ixcy9pawcl9 Request” to complete the connection.vdhmemxah9z0cizfru5df0alsdmqgv62

Many times, organizations will set up a Profilezhm913o5u6k5ere2dh9ykv06licwau5z on Facebook to represent themselves. Most of us have our own Facebook Profilezhm913o5u6k5ere2dh9ykv06licwau5z, so we feel comfortable setting up a Profilezhm913o5u6k5ere2dh9ykv06licwau5z for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profilezhm913o5u6k5ere2dh9ykv06licwau5zs. They search for organizations representing themselves in Profilezhm913o5u6k5ere2dh9ykv06licwau5zs and aggressively delete them because they want all Profilezhm913o5u6k5ere2dh9ykv06licwau5zs to represent individuals. u3nda7h8rya76nqmlsbj8q9y4pt0wwdhIn any case, the features for a Facebook Profilezhm913o5u6k5ere2dh9ykv06licwau5z don’t match how most organizations would want to use Facebook anyway. The Profilezhm913o5u6k5ere2dh9ykv06licwau5z has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profilezhm913o5u6k5ere2dh9ykv06licwau5z. The features are not designed for organizations and if Facebook finds you, they will delete you.nfwyieuukkgramkvjbzl404ihssp5vlj

Do you currently have a Profilezhm913o5u6k5ere2dh9ykv06licwau5z for your organization and want to switch to a Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv?mvdpuvcn2lnpj2x5t3h1fiapng38c1po

Facebook has released a tool to make the migration easy: facebook.comqq2mdofqg7uzm1y3vh7s5mcqjog6ffxw/pages/create.php?migrate"> Convert Your Facebook Profilezhm913o5u6k5ere2dh9ykv06licwau5z to a Facebook Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv5fc6zkyfmzeq90o0whe2g1yl3dh8xbgt

What’s up with the Facebook Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv?ya3989tifllteij9uiknutbngzggpaod

A Facebook “Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv” (not to be confused with Profilezhm913o5u6k5ere2dh9ykv06licwau5z) is designed for business or official representations of organizations or people. Facebook users are able to “Likeqtwmpmelpim0a88e5vfusaa8grpymdu2” a Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv and that Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv is then indicated on their Profilezhm913o5u6k5ere2dh9ykv06licwau5z as an organization that they Likeqtwmpmelpim0a88e5vfusaa8grpymdu2. There is no limit on Likeqtwmpmelpim0a88e5vfusaa8grpymdu2s and no approval required.94uuzg6mqo9d0hvha18873optlg6y9dy

Facebook created the Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv option after they saw the increased use of Profilezhm913o5u6k5ere2dh9ykv06licwau5zs by brands and organizations. A Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.xww8oddjuvy41ip6xtlgn684womkbjoy

Only a current Facebook user with a Profilezhm913o5u6k5ere2dh9ykv06licwau5z can create a Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv. When they create the Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv, that person becomes the first “Admin” which allows them to edit, post and administer the Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv. That first Admin can then specify other people to be Admins on the Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv however they must be Friendnenytb80vhw5ozgvbjag1ixcy9pawcl9s on Facebook. When Admins post content to the Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv’s Wall, by default they show up as the Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv and not their personal Profilezhm913o5u6k5ere2dh9ykv06licwau5z. You can customize the URL of your Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv as facebook.comqq2mdofqg7uzm1y3vh7s5mcqjog6ffxw/yourorganization. wm2h2ffy4lrteofvqaanhx8ir0ccalfwBecause you show up as the organization and have a more public presence, Pageqz24i6yfv4rd4ypnj27o8do7vjndekbvs give you a much more organizational presence on Facebook.c1i8dex93mfpl3r5ii9j9vu5v4mux7hz

Another advantage of using a Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv is that Pageqz24i6yfv4rd4ypnj27o8do7vjndekbvs have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv. Facebook Insights are not available on Facebook Profilezhm913o5u6k5ere2dh9ykv06licwau5zs or Group96fc4tk5swhrkj1bd49l9ryip3kid6scs. Insights are a key reason to use a Facebook Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.vpdyhjig0em3j73sb2bxsr4y77iydsfy

One limitation of using a Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv is that you cannot send “Message”s to your organization’s Likeqtwmpmelpim0a88e5vfusaa8grpymdu2-ers as you can when you’re using a Profilezhm913o5u6k5ere2dh9ykv06licwau5z or Group96fc4tk5swhrkj1bd49l9ryip3kid6sc. You used to be able to send an “Update” to your Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv’s Likeqtwmpmelpim0a88e5vfusaa8grpymdu2-ers but Facebook took away this feature so that now the main way a Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv sends information out to Likeqtwmpmelpim0a88e5vfusaa8grpymdu2-ers is to post a status update.ew8ol63oy6biysxy5nvuboer1sy3uxey

When Should I Use a Facebook Group96fc4tk5swhrkj1bd49l9ryip3kid6sc?hfdmhx86mlzranr9745l1ct2xwheequl

A Facebook Group96fc4tk5swhrkj1bd49l9ryip3kid6sc is for people or an organization and allows you to “Join7mz4k5xyumukuj1e7hrd3edipqguxpru”. Group96fc4tk5swhrkj1bd49l9ryip3kid6scs can be invite-only or open.di16iso6ch6t4slv7xw5m1a8hgl7xme1

Group96fc4tk5swhrkj1bd49l9ryip3kid6scs are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pageqz24i6yfv4rd4ypnj27o8do7vjndekbvs” in 2007, they could create a Group96fc4tk5swhrkj1bd49l9ryip3kid6sc. Group96fc4tk5swhrkj1bd49l9ryip3kid6scs cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group96fc4tk5swhrkj1bd49l9ryip3kid6sc or to join the Group96fc4tk5swhrkj1bd49l9ryip3kid6sc. Another notable issue is that when owners of the Group96fc4tk5swhrkj1bd49l9ryip3kid6sc post, they show up as their personal Profilezhm913o5u6k5ere2dh9ykv06licwau5z rather than showing up as the Group96fc4tk5swhrkj1bd49l9ryip3kid6sc. adxpnqoacj152osfryvz90m3sqoraymaIn addition, you can only invite your personal Facebook “Friendnenytb80vhw5ozgvbjag1ixcy9pawcl9s” to join a Group96fc4tk5swhrkj1bd49l9ryip3kid6sc. These issues can blur the lines of your personal and professional use of Facebook.8bvyyp63cjpksl5pi7cejhr9wufrf36e

Group96fc4tk5swhrkj1bd49l9ryip3kid6scs can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group96fc4tk5swhrkj1bd49l9ryip3kid6sc which Pageqz24i6yfv4rd4ypnj27o8do7vjndekbvs aren’t able to do. In addition, Group96fc4tk5swhrkj1bd49l9ryip3kid6scs allow individuals to share documents with other members of the Group96fc4tk5swhrkj1bd49l9ryip3kid6sc which, depending on what you’re using Facebook for, may be a useful feature.j1ra9y29s9ys8gf592d4fe1xvbedc97m

One way that organizations take advantage of both sets of features (Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv and Group96fc4tk5swhrkj1bd49l9ryip3kid6sc) is to create a Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv to start for their organization, then set up a Group96fc4tk5swhrkj1bd49l9ryip3kid6sc for a specific target audience like Alumni or an event planning committee. Unfortunately, Group96fc4tk5swhrkj1bd49l9ryip3kid6scs cannot be created under a Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv (in other words a Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv cannot create a Group96fc4tk5swhrkj1bd49l9ryip3kid6sc), so inside of the Group96fc4tk5swhrkj1bd49l9ryip3kid6sc you gain Group96fc4tk5swhrkj1bd49l9ryip3kid6sc functionalities but loses its organizational representation to a large extent.dsm317yg8yph5sp3zgwbbbb2csvy9x8c

Which Should Your Organizationsmzg13j0w7nc3dy8p7h5uqxjvbuj1dvk Use?ondorws11jv2sr1uegkd62n47dt5idxw

Profilezhm913o5u6k5ere2dh9ykv06licwau5z Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv Group96fc4tk5swhrkj1bd49l9ryip3kid6sc
Examplepldmfs1gsfn6shdk5v8i2q3pb8c11tvg Susan Garciaddx04p9uemcxtiprrolric5mftjyw37z The Red Crossbsvax695w4icjgjjjfk5atbs2gbg1qs3 School Alumnihkfo33hk0t7k2hv8opgeqev75j0deilm
Designed Forl334hu4279ubwv819p85z2t12o27zula Individualsol8kdlr3v7i278luuoiwp8rtgbmij6jx Organizationsmzg13j0w7nc3dy8p7h5uqxjvbuj1dvksmjob62rwvq6hx5gmlyhs07e02yej7t4j Small Group96fc4tk5swhrkj1bd49l9ryip3kid6sc of Individualsol8kdlr3v7i278luuoiwp8rtgbmij6jx
Viewablem13j58dgf4mxe129gldrup835ik1g9ht Depends on Privacy Settings0iduq4u1akenj1b3qshggj4dbw5q5ddw Publictrrn0dqp9s5chw42y516czx1temcl2f5 Private or Publictrrn0dqp9s5chw42y516czx1temcl2f5
Connectionbns4ildcx95xq5ofln9963nohs87zok1 Friendnenytb80vhw5ozgvbjag1ixcy9pawcl9 Likeqtwmpmelpim0a88e5vfusaa8grpymdu2 Join7mz4k5xyumukuj1e7hrd3edipqguxpru
Approval to Connectnyj5fngch8lmvtbe93lxwjytyq8r92on Friendnenytb80vhw5ozgvbjag1ixcy9pawcl9 or Subscribe Unlimited likesx1zgkfvekk2vcgwci2gpl2s86ox9h3m5 Invite only or unlimitedjf8nh81ye3a9gpouve2kbcnm6oxxolvy
Post Representationc6my9gxncakhekzt3a4aq9ya6nf14ax7 Person8fjydm1ejtwv45qprab6nuhtlbkfup9t6fha17bbsha6uerrb5mhlopxmlc30xfw Organizationsmzg13j0w7nc3dy8p7h5uqxjvbuj1dvk Person8fjydm1ejtwv45qprab6nuhtlbkfup9t6fha17bbsha6uerrb5mhlopxmlc30xfw
Can send “Message”79my8539oy4x5g0pawn8zyklutbu6k64 Yes4669jact6s86ohrx1c8zska7xiu7mtwh0njtnj7bzc2xcle4gcfq1ecdid9d2gftoc7j84qdhakp7tds530i5zxumhyt315hl9bysp5eksu29ueox8nvwasf29kim3dxvxs3y3t8f8dahuam71vlf6jmk8h46its No245jcrcnobfmwxmpb4qw32yw3nn8bh04eyj665i3vnqamnq5kb43tu5bbntgk2jp740atj6x729icnmlu4ttt8ez95q1lhfju8ult4u3jc4ci5238no589ldspphhc71 Yes4669jact6s86ohrx1c8zska7xiu7mtwh0njtnj7bzc2xcle4gcfq1ecdid9d2gftoc7j84qdhakp7tds530i5zxumhyt315hl9bysp5eksu29ueox8nvwasf29kim3dxvxs3y3t8f8dahuam71vlf6jmk8h46its
Where to Createwhoakfjkizkr6o6mml529o12j7zki8w4 facebook.comqq2mdofqg7uzm1y3vh7s5mcqjog6ffxw facebook.comqq2mdofqg7uzm1y3vh7s5mcqjog6ffxw/pages/create facebook.comqq2mdofqg7uzm1y3vh7s5mcqjog6ffxw/groups
Insightsqayah1n2ky1htvc3t1isinu7joios519 No245jcrcnobfmwxmpb4qw32yw3nn8bh04eyj665i3vnqamnq5kb43tu5bbntgk2jp740atj6x729icnmlu4ttt8ez95q1lhfju8ult4u3jc4ci5238no589ldspphhc71 Yes4669jact6s86ohrx1c8zska7xiu7mtwh0njtnj7bzc2xcle4gcfq1ecdid9d2gftoc7j84qdhakp7tds530i5zxumhyt315hl9bysp5eksu29ueox8nvwasf29kim3dxvxs3y3t8f8dahuam71vlf6jmk8h46its No245jcrcnobfmwxmpb4qw32yw3nn8bh04eyj665i3vnqamnq5kb43tu5bbntgk2jp740atj6x729icnmlu4ttt8ez95q1lhfju8ult4u3jc4ci5238no589ldspphhc71
Custom URL7ta9eud7o9wdq4keicao6mico9tob1q9 Yes4669jact6s86ohrx1c8zska7xiu7mtwh0njtnj7bzc2xcle4gcfq1ecdid9d2gftoc7j84qdhakp7tds530i5zxumhyt315hl9bysp5eksu29ueox8nvwasf29kim3dxvxs3y3t8f8dahuam71vlf6jmk8h46its Yes4669jact6s86ohrx1c8zska7xiu7mtwh0njtnj7bzc2xcle4gcfq1ecdid9d2gftoc7j84qdhakp7tds530i5zxumhyt315hl9bysp5eksu29ueox8nvwasf29kim3dxvxs3y3t8f8dahuam71vlf6jmk8h46its No245jcrcnobfmwxmpb4qw32yw3nn8bh04eyj665i3vnqamnq5kb43tu5bbntgk2jp740atj6x729icnmlu4ttt8ez95q1lhfju8ult4u3jc4ci5238no589ldspphhc71

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.qvofio2j90luxyfexv2mim0an7a457al

Is your organization using a Group96fc4tk5swhrkj1bd49l9ryip3kid6sc, Pageqz24i6yfv4rd4ypnj27o8do7vjndekbv, or Profilezhm913o5u6k5ere2dh9ykv06licwau5z? How is it working or not working for you?

 hndslcxylnycadme6oq47ei1ngkvlu4s

(original) View Français translation

This post updated April 27th, 2012

At Aspiration, we often talk to organizations with questions about whether to set up a Profile, Group, or Page on Facebook for their organization. I wanted to walk through some of the differences between these to help guide your Facebook set up.

Define Your Goals

First, if you haven’t already, take a step back and figure out why your organization wants to use Facebook. How is this tool going to help with your communications goals? Make sure that you’re choosing Facebook as a tool that will support your work in some way rather than feeling like you have to be on Facebook (“because everyone’s on it!”) but are unclear why.

The truth is that Facebook can be a major tool to take on. Daily posting, community engagement, responsiveness and relationship cultivation are what you’re committing to. For larger organizations and companies, throwing money at any new tool to explore is fine. But for the rest of us with limited time and resources, before you choose which tools to use, make sure their use maps to something that will support your organization’s work. Remember that these tools are supposed to help not hinder your work to make the world a better place. Focusing on goals helps you see how your efforts in a tool like Facebook connect to the real change you are affecting in the world.

If Facebook still seems like a fit, examine how you want to use it to reach your goals.

  • Are you using it purely to promote events?
  • To drive traffic to your website?
  • To cultivate conversations with your supporters?

By defining your intentions first, it will make it a lot easier to determine which kind of Facebook property to set up. Let’s take a look at the types.

Why You Should Not Use a Facebook Profile for Your Organization

A Facebook “Profile” is designed to represent only by an individual person. It allows you to “Friend” other people to indicate that you have a connection, but the other person must approve your “Friend Request” to complete the connection.

Many times, organizations will set up a Profile on Facebook to represent themselves. Most of us have our own Facebook Profile, so we feel comfortable setting up a Profile for our organization when we are presented with the task. However, Facebook wants only individuals to maintain Profiles. They search for organizations representing themselves in Profiles and aggressively delete them because they want all Profiles to represent individuals. In any case, the features for a Facebook Profile don’t match how most organizations would want to use Facebook anyway. The Profile has a limit of 5,000 friends (which you must approve), no metrics and low search engine optimization. As an organization, therefore, do not set up a Facebook Profile. The features are not designed for organizations and if Facebook finds you, they will delete you.

Do you currently have a Profile for your organization and want to switch to a Page?

Facebook has released a tool to make the migration easy: Convert Your Facebook Profile to a Facebook Page

What’s up with the Facebook Page?

A Facebook “Page” (not to be confused with Profile) is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like. There is no limit on Likes and no approval required.

Facebook created the Page option after they saw the increased use of Profiles by brands and organizations. A Page allows your organization to have a public Facebook presence, find-able on search engines like Google, that acts like a mini website for your community.

Only a current Facebook user with a Profile can create a Page. When they create the Page, that person becomes the first “Admin” which allows them to edit, post and administer the Page. That first Admin can then specify other people to be Admins on the Page however they must be Friends on Facebook. When Admins post content to the Page’s Wall, by default they show up as the Page and not their personal Profile. You can customize the URL of your Page as facebook.com/yourorganization. Because you show up as the organization and have a more public presence, Pages give you a much more organizational presence on Facebook.

Another advantage of using a Page is that Pages have a feature called Facebook Insights. Facebook Insights gives you analytics on who is interacting with what content on your Page. Facebook Insights are not available on Facebook Profiles or Groups. Insights are a key reason to use a Facebook Page. Using Insights allows you to track your progress using Facebook toward your measurable communications goals.

One limitation of using a Page is that you cannot send “Message”s to your organization’s Like-ers as you can when you’re using a Profile or Group. You used to be able to send an “Update” to your Page’s Like-ers but Facebook took away this feature so that now the main way a Page sends information out to Like-ers is to post a status update.

When Should I Use a Facebook Group?

A Facebook Group is for people or an organization and allows you to “Join”. Groups can be invite-only or open.

Groups are Facebook real estate designed for (shockingly) groups of people. Before organizations could make official “Pages” in 2007, they could create a Group. Groups cannot have their own Facebook URL which can make it more difficult to find in search engines. Also, you must be logged in to see all the functions of a Group or to join the Group. Another notable issue is that when owners of the Group post, they show up as their personal Profile rather than showing up as the Group. In addition, you can only invite your personal Facebook “Friends” to join a Group. These issues can blur the lines of your personal and professional use of Facebook.

Groups can be advantageous as they can be set up as invite-only or to allow people to freely join. You are also able to send Messages to members in the Group which Pages aren’t able to do. In addition, Groups allow individuals to share documents with other members of the Group which, depending on what you’re using Facebook for, may be a useful feature.

One way that organizations take advantage of both sets of features (Page and Group) is to create a Page to start for their organization, then set up a Group for a specific target audience like Alumni or an event planning committee. Unfortunately, Groups cannot be created under a Page (in other words a Page cannot create a Group), so inside of the Group you gain Group functionalities but loses its organizational representation to a large extent.

Which Should Your Organization Use?

Profile Page Group
Example Susan Garcia The Red Cross School Alumni
Designed For Individuals Organizations Small Group of Individuals
Viewable Depends on Privacy Settings Public Private or Public
Connection Friend Like Join
Approval to Connect Friend or Subscribe Unlimited likes Invite only or unlimited
Post Representation Person Organization Person
Can send “Message” Yes No Yes
Where to Create facebook.com facebook.com/pages/create facebook.com/groups
Insights No Yes No
Custom URL Yes Yes No

Ultimately, Facebook will change and features will be added or removed. Remember, you always want to define the goals so you can easily move those goals to the latest platform whenever it eventually pops up and leaves Facebook in the dust.

Is your organization using a Group, Page, or Profile? How is it working or not working for you?

 



  • Debkl

    I created a Facebook Page for our nonprofit last week and it still is not coming up in a public search, which was the whole point. There are no settings that I can find to change this. Do you have any suggestions?

    Thank you.

  • Misty

    Hi Debkl,

    Thanks for reaching out! You are right, you SHOULD be searchable online now that you have a page. I have not come across this problem yet, but there are a couple things to check to make sure you are search engine find-able.

    In the privacy settings of Facebook, check to make sure you have the box checked that enables your public search listening.

    Here’s the instructions from Facebook:

    - Click “Edit your settings” for the “Applications and Websites” section at the bottom of your main Privacy Settings page.- Scroll down to the Public search option and click “Edit Settings.”- Check the box next to “Enable public search”.

    - Please keep in mind that once you’ve changed your settings on Facebook.

    Sometimes there can be a delay from creating the page and to actually get you on the search engines.

    Otherwise, if you want to send your page URL along I can try to help troubleshoot.

    Thanks and let me know how it’s going.

    Anyone else been able to overcome this problem?

    -Misty

  • http://twitter.com/StevenLJohnson Steven L. Johnson

    Thank you for this helpful post. FYI) Facebook recently eliminated the 25 like requirement for a custom URL for pages.

  • http://blog.socialsourcecommons.org/ Matt Garcia

    Thanks for the update on the custom URL, Steven! We need to go back and update this post. Facebook changes a lot of these settings on almost a weekly basis at this point :P

  • http://twitter.com/joshaer joshaer

    The most important difference between Groups and Pages is that Pages can be indexed by Google so have a major SEO priority.

  • Katherine

    I set up a Page for my organization and am now trying to set up a group under that Page but can’t figure out how to do it.  It looks like that feature may no longer exist?  I can see how to do it on my personal page but not on the organization…..  Can you help??

  • Pingback: Facebook Page vs. Group Post Updated

  • Pingback: What to tell a ‘friend’, they’re not one | Common Knowledge, Stephen Blyth's blog, Wellington, Aotearoa New Zealand

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